英文摘要

Xi Jinping’s Exploration and Utilization of Outstanding Chinese Traditional Culture

CHEN Lixu

（Party School of Zhejiang Provincial Committee of the Communist Party of China， Hangzhou 311121）

Abstract： Through the exploration and utilization of outstanding Chinese traditional culture， Xi Jinping combines the basic principles of Marxism with the specific conditions of China， the essence of Chinese traditional culture， and the commonly shared values of the people， achieving a new leap in adapting Marxism to Chinese realities in the new era. This process reinforces the confidence in theory， path， system， and culture， all rooted in the essence of Chinese traditional culture. It promotes the integration and harmony of outstanding Chinese traditional culture with advanced socialist culture， revolution culture， and achievements of all outstanding civilizations of humanity， thereby consolidating the mental strength for building a powerful nation and national rejuvenation. It taps into the reference and enlightening role of outstanding Chinese traditional culture in contemporary governance and administration. It demonstrates the profound history and cultural heritage of Chinese civilization， enabling the world to understand China. Ultimately， it contributes Chinese wisdom to the construction of a community of shared future for humanity.

Keywords： Xi Jinping； outstanding Chinese traditional culture； exploration and utilization； cultural confidence

Sora： From Technical Philosophy to Literary Arts

WU Guanjun， ZHAO Xianzhang

Abstract： Viewing from the lens of technical philosophy， Wu Guanjun suggests that large language models such as ChatGPT， DALL·E， and Sora have not only revolutionized content creation but also redefined the literal meaning of the world. The process of worlding increasingly involves the creative interventions of AIGC， characterized by lossy compression and regeneration， which results in the intertwining of our perception of the physical universe and the metaverse， blurring the lines between natural phenomena and artificial constructs. As AI becomes deeply entrenched in the process of worlding， our traditional understanding of the world will inevitably fade， rendering discussions about the real and the fake obsolete.

Zhao Xianzhang argues from the perspective of the relationship between words and images that Sora’s emergence fails to resolve the crisis of symbols in the age of images； instead， it exacerbates it. However， it does not signal the end of studies into the relationship between words and images； rather， it paves the way for new avenues of exploration.

Keywords： Sora； worlding； metaverse； relationship between words and images

Sora， a World Simulator as a Sky Medium

DENG Jianguo

（School of Journalism， Fudan University， Shanghai 200433）

Abstract： The current analysis of Sora， a text-to-video AI， spans two extremes： overly technical analyses leaving people bewildered and overly simplistic analyses inducing fear. Viewed from the perspectives of media studies， communication， and journalism， Sora falls into various categories： it is simultaneously a super-medium， an infrastructure-based medium， a cold/hot medium， a poor/rich medium， a new/old medium， and a true/ 1 medium. Sora demonstrates the power of physical laws and the resilience of reality， capable of drawing the undrawable， and advancing towards the construction of the metaverse. Despite the besiege of artificial intelligence， humanity’s creativity will continue to flourish. Amidst the prevalence of various virtual reality technologies， the news industry should remain steadfast in adhering to reality itself， while the credibility of institutional media as a source of information becomes even more crucial.

Keywords： AI； AIGC； Sora； text-to-video； medium； metaverse； Shanghai Blossom

Generated by the Heart： Artistic Production and New Aesthetic Landscapes in the Era of AIGC： a Case Study of Sora

XIA Deyuan

（College of Communication and Art Design， University of Shanghai for Science and Technology， Shanghai 200093）

Abstract： With the emergence of large language models such as ChatGPT， Bert， and Midjourney， humanity has entered an era of Artificial Intelligence Generated Content （AIGC）. AIGC technology has facilitated the integration of science with the humanities and technology with art， lowering the threshold for artistic creation. The rapid iteration and upgrading of text-to-image and text-to-video AI models are not only reshaping the landscape of artistic production but also the visual cultural landscape， impacting everyday aesthetic practices. The astonishing performance of OpenAI’s text-to-video AI， Sora， once again brings visual and psychological shock. Reflecting on the impact of Sora from the perspectives of scientific philosophy and artistic philosophy may ease technological anxiety and foster cautious optimism regarding human-machine symbiosis.

Keywords： Sora； text to video； AIGC； human-machine symbiosis； artistic production； aesthetic revolution.

Sora， Future Cinematic Art， and Literature as a Variable

CHEN Ji

（Editorial Office， Shanghai Normal University， Shanghai 200234）

Abstract： Sora creates videos based on human language descriptions using a complete and complex physics engine. With existing knowledge and deduction， it simulates and outputs an ongoing physical world and human emotions. Its emergence has subverted the production methods of the film and television industry. However，if we set aside the issues of industry development and focus solely on the aspect of visual creation， the videos generated by Sora are mere imitations of traditional videos. Sora successfully integrates fiction and reality， presenting reality entirely through fiction， which is its decisive difference from film production. In the era of Sora， cinematic art requires collaboration between humans and machines， demanding imagination， creativity， and aesthetic sensibility， as well as narrative， empathetic， and sophisticated linguistic abilities that adapt to computers. All of these are related to literature. The quality of future cinematic art is determined by literature as a variable， which may signify the advent of a new era of literature.

Keywords： Sora； cinematic art； literariness

The Tragic Sense of Life： A Semiotic Causerie on \"Du？kha\"

YU Hongbing

（Faculty of Arts， Toronto Metropolitan University， Toronto M5B 2K3， Canada； International Institute for Semiotic Studies， Nanjing Normal University， Nanjing 210024）

Abstract： Tragedy is essentially a semiotic phenomenon： the tragic sense endows various pains in life （du？kha） with significance， thereby \"identifying\" and \"creating\" these pains as tragic experiences. The phenomenon of tragedy can be understood from three aspects： \"experiencing suffering\" （experiences of du？kha）， \"knowing suffering\" （interpretation of du？kha）， and \"narrating suffering\" （representation of du？kha）. The division of these three aspects is made based on tragedy as a specific example of meaning generation. In all cases of meaning generation， it occurs within relatively independent individuals， where the individual serves as the subject and the arena of meaning generation. Both du？kha and efforts to \"alleviate du？kha\" can only take place within the subject. However， due to the ubiquitous existence of semiosis， the subject inevitably faces the \"double semiotic paradoxes of humanity\" in the process of meaning generation. Yet， semiosis is not the sole necessary attribute of life. Reflecting on this issue can provide a unique entry point for understanding the tragic sense of life.

Keywords： tragic sense； mental wellbeing； semiotics； du？kha； release of meaning； urban ballads； \"A Big Dream\"

A Study on the Name of the Donggan Ethnics

MO Chao

（School of Literature and History， Lanzhou City University， Lanzhou 730070）

Abstract： Private documents serve as credible sources for discovering and supplementing historical research， reconstructing historical facts， and correcting official history to improve historical research. Through an investigation of private documents from modern Northwest China， it is found that in the first half of the 19th century， the name of the Donggan Ethnics had two different spellings， Donggan and Tonggan， before eventually becoming standardized as Donggan. As a collective name， Donggan is a transliteration initially used by a Turkicspeaking ethnics in Xinjiang to refer to foreign Muslims. It later evolved into two meanings： broadly referring to the Hui Muslim community who migrated from other regions （mainly Gansu and Shaanxi） and settled in Xinjiang， and narrowly referring to the descendants of Hui Muslims who migrated to the Russian Empire in the later Qing Dynasty and now reside in Kyrgyzstan， Kazakhstan， and Uzbekistan. Over time， the word Donggan may become archaic.

Keywords： Donggan； transliteration； residency； Hui ethnics

\"Erbin\" and \"Little Potatoes\"： The Making of Internet-Famous Tourism Destinations by Social Factors and Consumption

LI Xinjian， LI Shan

（School of Tourism Sciences， Beijing International Studies University， Beijing 100024； School of LeisureSportsand Tourism， Beijing Sport University， Beijing 100084）

Abstract： Harbin has become the top trending city in early 2024， featuring the phenomenon of \"Erbin and Little Potatoes\". Looking into the phenomenon， we can find that， firstly， the sudden popularity of a tourist destination is not only attributed to the randomness of social media algorithms， but also has profound social reasons. To ensure a positive tourist experience after becoming popular， A city needs the overall social support. Secondly， the development of tourist destinations should shift from resource-oriented to experience-oriented， especially in a modern city where individuals becoming increasingly \"invisible\". It is essential to highlight social attributes and ambiance of a city’s tourism to meet the demands for self-expression and individuality from tourists. Thirdly， to attract consumption in tourist destinations， it is necessary to respond to demands and create a \"cathedral of consumption\"， balance investment and customers’ consumption， rationalizing emotional value， and managing the relationship between instant pleasure consumption and sustained joyful experiences.

Keywords： social landscape； internet-famous destination； Harbin； cathedral of consumption； emotional value

Have Digital Landscapes Beautified Our Lives？

WANG Hao1（host）， HU Fanzhu1， LIU Tao2， GAN Lihao1， 3， LIU Tao3

（1. Resarch Center for National Discourse Ecology， East China Normal Universiry， Shanghai 200062； 2. School of Journalism Communication， Jinan Universiry， Guangzhou 510632； 3. School of Communication， East China Normal Universiry， Shanghai 200062）

Abstract： The digital landscape is a new symbolic form born with digital technology. It is the panorama of a digitized society developed by humans through technology， representing the human spatial cognition of digitalized life. It not only includes map landscapes， short video landscapes， game landscapes， AR landscapes， but also encompasses digital audience， digital viewing， and the viewing context supported by digital technology. This gives rise to different landscapes such as digital spectacles， digital reconstruction， and digital control， as well as a series of issues like digital landscape contracts， empathy in the digital landscape， and the subjectivity in the digital landscape. The exploration of the digital landscape not only leads the way to the future of life but also implies that digitization may cause us to lose our human nature by triggering alienation.

Keywords： digital landscape； digital spectacle； digital reconstruction； digital control； digital landscape contract； empathy in the digital landscape.

New Urban Landscapes， Poetic Metaphors， and Rhetorical Language： The Novel， Play， and TV Series of Blossoms Shanghai

HU Zhiyi

（College of Media and International Culture， Zhejiang University， Hangzhou 310058）

Abstract： Jin Yucheng’s novel Blossoms Shanghai depicts the urban space of Shanghai through words and illustrations， earning its place as one of the finest \"urban novels\" depicting the city. The play and TV series adaptations， in turn， visually showcase the new urban landscape of Shanghai. In its stage adaptation， Ma Junfeng utilizes revolving platforms， multiple performance areas， multimedia， and other techniques to demonstrate the hypothetical， spatial， and imagistic aspects of the stage. The TV series captures the charm of 1980-90s Shanghai， with Wong Kar-wai deviating from the narrative structure of the novel and play， instead narrating the story around the character A Bao， shooting the TV series as a movie and elevating it to the realm of cinematic artistry. This can also be viewed as the aesthetic significance of the TV adaptation.

Keywords： novel； play； TV series； Blossoms Shanghai； new urban landscape

Television Studies after TV： The Renewing Media and the Review of Practices in the Age of Platformization

— The Eighth Chinese Television Research Conference

TIAN Yuan， ZHAO Yu， GAO Yang

（School of Media and International Culture， Zhejiang University， Hangzhou 310058）

Abstract： The Eighth Chinese Television Research Conference （CTARC 2023）， themed \"Television Studies after TV，\" was held at Zhejiang University to engage in discussions with the Chinese television industry regarding current research and industry practices. Focusing on the present and the local context， the conference delved into four main topics： changes in narrative， relationships between TV and other industries， technological development， and cultural consumption. The event facilitated the exchange of ideas and reflections on a decade of convergence between TV and other media in China， presenting both opportunities and challenges.

Keywords： The Eighth Chinese Television Research Conference （CTARC2023）； Television Studies after TV； renewing media； Television research

Genre， Photogenie， and the Ethicized Narrative in Beyond the Clouds

FAN Zhizhong， WU Yuanhang

（College of Media and International Culture， Zhejiang University， Hangzhou 310030； College of Arts， Humanities Social Sciences， The University of Edinburgh， Edinburgh EH25 9RG）

Abstract： Beyond the Clouds inherits the rules and characteristics of the New Mainstream film. It employs the traditional storytelling of the genre， simple visuals， photogenie， and the ethical narrative to portray characters depict the time-space， express values and arouse empathy. The significant controversy sparked by the film on the internet serves as a reminder for people to reflect on the crucial significance of film criticism for creators， audiences， and criticism itself.

Keywords： Beyond the Clouds； genre construction； on-screen sensibility； ethical narrative

The Multilayered Representation of Sublimity： On Beyond the Clouds

ZHANG Yan

（School of Arts and Communications， Beijing Normal University， Beijing 100875）

Abstract： Beyond the Clouds is a biographical film adapted from the true story of Zhang Guimei， the principal of Huaping Girls’ High School in Lijiang， Yunnan. Guided by innovative concepts and artistic thinking prevalent in contemporary mainstream films， this film focuses on human nature and plot， blending realism and expressionism， enhancing the narrative， excavating the inner world and humanity of characters， and artistically presenting the multi-layered sublimity of ordinary heroes in their actions， emotions， sentiments， and spirits.

Keywords： Beyond the Clouds； biographical film； sublimity； heroic figure

The Dance of Beili in the Oracle-Bone Inscriptions of the Shang Dynasty

LAN Fan

（Fine Arts School， Shandong University， Jinan 250100； Shanghai Film Academy， Shanghai University， Shanghai 200444）

Abstract： The Dance of Beili， described as \"making new decadent sounds\" in Sima Qian’s Records of the Grand Historian， is interpreted as cong in the inscriptions of the Yin ruins. The character cong originated from the fertility cult dances of ancient China. In the Shang Dynasty， the character was used in its extended meaning. The Dance of Beili symbolized joy and power among the royalty and aristocracy during the Yin and Shang dynasties. In the oracle-bone inscriptions， alongside rain-seeking sacrifices， the account of the Dance indicates it was an expression of power in the Shang Dynasty. Divination and sacrifices served as a means for the Shang royalty and aristocracy to demonstrate and legitimize power. The Dance of Beili， as a hedonistic demonstration of power and joy， required the consent of divination. This \"licentious music and dance\" in debauchery banquets were thereby divinely legitimized and became a mysterious feature of Shang culture. The emergence of the Dance of Beili in the Shang Dynasty not only fulfilled the hedonistic needs of the Shang aristocracy but also promoted the transformation of ancient Chinese dance from ritual to non-ritual performance and appreciation， making the Dance a milestone in the development of Chinese dance.

Keywords： The Dance of Beili； interpretation of cong； ancient fertility cult dance； legitimacy by divination