六問上海紡織工業展全面解讀“智匯”新紡織

11月27日～30 日，以“智匯跨界新紡織”為主題的第十八屆上海國際紡織工業展覽會將在上海浦東新國際博覽中心舉辦。目前本屆展會已進入了最后的準備階段，其規模如何？將呈現出哪些新亮點、新特色？有哪些看點？為此，本刊記者分別采訪了展會主承辦單位負責人——上海紡織技術服務展覽有限公司總經理劉衛平、上海市國際展覽有限公司副總裁卞國榮、香港雅式集團董事長朱裕倫。

The 18th International Exhibition on Textile Industry （ShanghaiTex 2017）， themed on “Textile for Smarter Future”， is to be held in Shanghai New International Expo Center from November 27th to 30th， 2017. At present， the exhibition has entered into the final preparation stage. What is its scale？ What new highlights and characteristics will be presented？ Does it have any watching focus？ For this purpose， the journalists of this magazine has interviewed the responsible persons of the organizers of the exhibition respectively， including Liu Weiping， General Manager of Shanghai Textile Technology Service & Exhibition Co.， Ltd.， Bian Guorong， Vice President of Shanghai International Exhibition Co.， Ltd.， and Zhu Yulun， President of Hong Kong Adsale Group.

2017年全球紡織機械最大盛會

——訪上海紡織技術服務展覽有限公司總經理劉衛平

《中國紡織》：本屆展會規模如何？與往屆展會相比，本屆展會將呈現出哪些特點？

劉衛平：本屆展會規模為10萬平方米，分為化纖和紡紗，針織和機織，染色、印花和后整理及紡織專配件和測試儀器專館，其中還設立智能制造、綠色紡織、健康紡織和新技術專區，到目前為止已有來自全球20 多個國家和地區的1000 多家企業參展，這將是2017 年全球紡織機械最大的一次盛會。

上海國際紡織工業展覽會從1984 年首屆舉辦以來，始終致力于搭建一個紡織新裝備、新技術、新理念的交流平臺，為促進中國紡織業的發展盡一份力。近年來在中國紡織工業聯合會、中國紡機協會和全國15 個省市的紡織協會關心支持下，展覽會緊緊圍繞紡織“十三五”規劃的要求和上海紡織“科技與時尚”的發展理念求新求變，努力打造一個更貼近企業需求，更貼近市場變化的交流溝通平臺。

《中國紡織》：目前展會進展情況如何？

劉衛平：2017 第十八屆上海國際紡織工業展覽會各項工作都在有序的推進中。本屆展覽會加大了新媒體的應用，利用新媒體進一步加強了對展覽會和參展企業的介紹和宣傳。同時也加強了與專業媒體的充分合作，目前已與全球15個國家和地區的100多家媒體展開合作，使第十八屆上海國際紡織工業展覽會的信息得到更廣泛的傳播。在專業觀眾組織方面更注重各紡織產業集群地的聯絡和宣傳，讓展覽會的各項信息能更有效地傳遞到各個重要的地區和企業，另外在展覽會的現場也會有不少新的做法和安排，讓參展商和廣大觀眾能有更好體驗和更多的收獲。

The greatest event of the global textile machinery in 2017

- An Interview of Liu Weiping， General Manager of Shanghai Textile Technology Service & Exhibition Co.， Ltd.

China Textile： What is the scale of this exhibition？ Compared with the previous exhibitions， what characteristics does it present？

Liu Weiping： The scale of this exhibition is 100，000 m2， which is divided into the exhibition halls of chemical fiber and spinning， knitting and weaving， dying， printing and finishing as well as the textile accessories and testing instruments， in which there are also the exclusive zones of intelligent manufacturing， green textile， healthy textile and new technology. At present， over 1，000 enterprises coming from more than 20 countries and regions throughout the world have decided to participate in the exhibition. It will be the greatest event of the textile machinery in 2017 in the whole world.endprint

Since the fist commencement of Shanghai International Textile Machinery Exhibition in 1984， it has been keeping on committing to build up a communication platform for the new equipment， new technology and new idea of the textile industry， so as to play a part in the development of the Chinese textile industry. In recent years， with the care and support of China National Textile and Apparel Council， China Textile Machinery Association and the textile associations in more than 15 provinces and cities throughout China， the exhibition kept on seeking for novelty and change embracing the requirements of the “13th Five-Year Program” on textile industry and the development philosophy of “science and fashion” of Shanghai textile， thus putting great efforts to forge a communication platform which is closer to the enterprises demands and the market changes.

China Textile： What is the present condition of the exhibition？

Liu Weiping： Various preparations of the 18th ShanghaiTex are all advancing in order. This exhi- bition has increased the application of new medias which are used for further introduction and publication of the exhibitors. Meanwhile， the cooperation with professional medias has also been enforced. At present， we have cooperated with over 100 medias in more than 15 countries and regions throughout the world， thus enabling that the information of the 18th ShanghaiTex will be better propagated. As to the aspect of organizing professional audiences， we pay special attentions to the contact and communication in various textile industrial clusters， so that the information of the exhibition will be able to be transferred to the important areas and enterprises effectively. Moreover， there are also not a few practices and arrangements at the exhibition site. We are sure that the exhibitors and vast audiences will have better experiences and more harvests.

工業4.0 智匯跨界新紡織

——訪上海市國際展覽有限公司副總裁卞國榮

《中國紡織》：今年展會以“智匯”為主題，體現了主辦方與時俱進的科技思維，您能介紹一下相關情況嗎？

卞國榮：上海國際紡織工業展覽會是中國首個自主舉辦的民族品牌紡織工業展。展會主承辦單位密切結合時下熱點，不斷創新辦展思路、拓展新的展覽板塊，力求打通紡織業全產業鏈。展會以前沿視角、多元形式為切入點，匯聚全球頂尖紡織機械，為中國紡織業的技術革新、合作交流、貿易往來構建專業性、權威性和前瞻性的展示平臺。第十八屆上海國際紡織工業展覽會以“浦東新國際·智匯跨界新紡織”為主題，立足浦東、面向國際，在鞏固傳統紡織產業的同時，利用智能制造等創新技術，構建新的跨界板塊，以打破紡織業當前困局、展望智能化未來。除了印花/染色/后整理機械及紡織化學品、數碼印花機械、紡紗及產業用布機械、針織及織襪機械、織造機械、紡織機械零配件六大傳統專區外，全新亮相的智能制造專區、C2M 智能工廠體驗區、供電及電動力技術專區、運動紡織品技術、牛仔的綠色新天地，將讓觀眾領略到紡織業未來技術和發展趨勢。同時，在展會首日我們還將舉辦“2017 國際紡織智能制造高峰論壇”。中國紡織工業聯合會領導將出席本次高峰論壇并發表主旨演講；來自紡織高等院校的專家教授、紡織機械標桿企業代表、機器人企業代表，也將圍繞紡織產業的智能化生產進行交流，分享紡織企業效率提升和智能化管理經驗，促進紡織產業結構調整和轉型升級。endprint

《中國紡織》：本屆展會在服務方面有哪些改進和提升？

卞國榮：在展會貿易功能逐漸淡化的大背景下，第十八屆上海國際紡織工業展覽會堅持立足于自主創新之路，在業內建立牢固的市場地位和品牌優勢，不斷拓寬對外貿易的形式。除了采用上屆展會已投入使用并取得良好宣傳效果的“大數據云營銷系統”等技術手段以外，展覽會主承辦單位緊扣市場需求，多次走訪各省市紡織及相關行業協會和產業集群地，與企業進行溝通交流，深度挖掘、對接企業生產和貿易需求，積極邀請其組團前往展會現場進行參觀、采購。我們還與各國駐滬領事機構建立了長效溝通聯絡機制，并以此為契機，緊抓“一帶一路”發展機遇，增進與各國企業之間的商業往來，邀請有關企業、單位到展會現場開拓海外市場、尋求新的商機。

同時，為了加強展會知識產權保護、維護參展商的權益，第十八屆上海國際紡織工業展覽會現場將繼續設立知識產權侵權咨詢辦公室，邀請相關部門進駐展會現場，為展商、觀眾提供知識產權相關咨詢，處理有關知識產權的投訴、糾紛。此外，為了改善廣大觀眾的觀展體驗、倡導綠色展會，第十八屆上海國際紡織工業展覽會現場將采用微信在線登記的方式以簡化注冊流程。組織方建議海內外觀眾提前進行展前預登記，并在現場預登記綠色通道免費換領胸卡，以便快速入場參觀。

Industry 4.0 Textile for Smarter Future

- An Interview of Bian Guorong， Vice President of Shanghai International Exhibition Co.，Ltd.

Bian Guorong： ShanghaiTex is the first national brand textile industry exhibition held by China autonomously. The main organizers of the exhibition integrate the present hot spots and keep on innovating the holding idea and expanding new exhibition sections， thus striving to getting through the global industrial chain of the textile industry. The exhibitions regarded the frontier viewing perspective and multiply style as the entry point， so as to gather the top textile machines throughout the world， thus constructing a professional， authoritative and prospective exhibition platform for the technical innovation， co-operation and exchange， business trade of the Chinese textile industry. ShanghaiTex 2017， themed on “Textile for Smarter Future”， keeps a foothold in Pudong and looks forward to the international market. In consolidating the traditional textile industry， intelligent manufacturing and other creative technologies to construct new trans-boundary plates， so as to break the present predicament of the textile industry and look into the intelligent future.

In addition to the six traditional zones which are respectively the dyeing， printing， and finishing machinery and textile chemicals， digital printing machinery， spinning and techtextile machinery， knitting and hosiery machinery， weaving machinery， and spare parts and accessories for textile machinery， the brand new intelligent manufacturing area， C2M Smart Factory Experience Zone， power supply and electrodynamic force technical area， spots textile technology， new green zone for denim are also presented， so that the visitors will be able to appreciate the future technology and development tendency of the textile industry.

Moreover， on the first day of the exhibition， we will hold “2017 International Textile Intelligent Manufacturing Summit”. The leaders of China National Textile and Apparel Council will attend the summit and make keynote speeches. The professors from textile institutions of higher learning， representatives of the textile machinery benchmarking enterprises and representatives of robot enterprises will also communicate on the intelligent manufacturing of the textile industry to share their experiences on improving the efficiency of the textile enterprises and intelligent management， so as to promote the structural regulation as well as the transformation and upgrading of the textile industry.endprint

China Textile： Does the exhibition make any improvement and promotion on the service？

Bian Guorong： Under the background of the gradual dilution of the trading function of the exhibition， ShanghaiTex 2017 insists on being established on the road of independent innovation， so as to establish solid market status and brand strength in the industry and keep on expanding the formats of foreign trade. In addition to the technological means such as“big data cloud marketing system” which was put into use in the last exhibition and won good publication effect， the undertaking units of the exhibitions also grip the market demand to visit the associations of the textile and relevant industries in various provinces and cities as well as the industrial clusters for several times， so that they can communicate and exchange with the enterprises directly to extract and comprehend their manufacturing and trade demands. The enterprises are invited to come to the exhibition for visit and procurement. Moreover， we still establish the long-term communication and contact mechanism with the consul organizations of various countries residing in Shanghai. With this opportunity， we grasp the development chances of “The Belt and Road” to increase the business trade with enterprises of various countries， invite the relevant enterprises and units to the exhibition to expand overseas markets as well as seek for new business opportunities.

Meanwhile， in order to enhance the intellectual property protection of the exhibition and maintain the rights and interests of the exhibitors， ShanghaiTex 2017 will continue to set the intellectual property infringement consultation office， where the relevant departments are invited to reside to protect the consultations on the intellectual property for the exhibitors and audiences and deal with the complaints and disputes on the intellectual property. In addition， in order to improve the visiting experience of the vast audiences and advocate green exhibition， ShanghaiTex 2017 will adopt the WeChat online registration to simplify the registration procedure. The organizers suggest that the domestic and overseas visitors should make registration in advance and exchange for the free chest cards at the green registration passage on site， so that they will be able to enter into the hall to visit quickly.

同期活動聚焦三大主題

——訪香港雅式集團董事長朱裕倫

《中國紡織》：本屆展會有哪些研討會、活動值得關注？

朱裕倫：作為一個行業大展，ShanghaiTex所聚焦的紡織科技、應用能引領出行業最前沿的變化趨勢，我們希望把紡織業當下最火熱的話題透過一些具針對性的同期活動，比如把專業論壇、展示活動、商貿配對等帶到鎂光燈之下，把展會塑造成一個匯聚國際紡織行業智慧、充滿新點子的交流平臺。 本屆的同期活動主設有三大主題：“智能生產”、“運動用品科技”及“環保牛仔科技”。針對“智能生產”，我們將邀請海內外智造專家現場舉行“紡織工業4.0 論壇”，呈獻如何利用智慧化科技在生產的各個環節進行數據化和智能化逐步提升。另外，我們將會和酷特智能合作，在E1館的“智能工廠及C2M體驗區”展出紅領集團移動定制體驗中心“魔幻大巴”，讓觀眾當場體驗3D量身和大規模定制風潮下的服裝生產科技。運動用品科技方面，設立在W1館的“運動科技競技場”將橫跨三大熱點：運動文胸、可穿戴科技和跑鞋科技。同時，一系列相關的專業論壇、比賽、專題展示和精彩表演將活力上演，世界最大的3D打印供應商之一比利時瑪瑞斯公司（Materialise）更將于現場展示分享最新3D打印在跑鞋設計的最新動向，探索運動市場帶來的創新、高附加值的紡織和跨界創新科技。針對牛仔環?？萍?，設在E1館的“牛仔的綠色新天地”將匯聚牛仔行業領軍企業，展示牛仔新技術，包括：染料、助劑、紡織品化學；牛仔后整理設備；以及激光加工、剪裁設備等，新設牛仔展區獲得著名展商大力支持。專區內更將舉辦“品讀牛仔”論壇，針對牛仔的最新環?？萍肌⒃O計、市場等未來趨勢作出探討，共同開啟牛仔的綠色之旅。endprint

《中國紡織》：本屆展會在宣傳方面有什么新舉措？

朱裕倫：為了增加本年展會宣傳的廣泛性和影響力，我們在展前制定了一個展商代言的推廣計劃。除了將推出展商微信邀請函，方便展商用微信邀請觀眾參觀，我們還會親身拜訪11位紡織行業巨頭的生產基地，與展商進行采訪，一同針對工業4.0、行業趨勢、高增長應用等熱話進行深入探討，各大展商更會分享公司的最新發展，并將預告在ShanghaiTex 現場展示的最新產品。

Three main themes concentrated in the same event

- An Interview of Zhu Yulun， President of Hong Kong Adsale Group

China Textile： What seminars and activities are deserved to be concentrated in the exhibition？

Zhu Yulun： As a big exhibition in the industry， the textile technology and application focused by ShanghaiTex can lead the most frontier variation tendency of the industry. We hope to bring the hottest topics in the present textile industry such as the professional forum， exhibition activity， commerce and business matching to the public through some specific activities of the same periods， thus moulding the exhibition into a communication platform gathering the intelligence and new ideas of the international textile industry. There are three main themes set for the activities of the same period， which are respectively： “Industry 4.0”， “Sports Technology”and “Green Denim Production”.

For “Industry 4.0”， we are going to invite smart manufacturing experts at home and abroad to hold “Textile Industry 4.0 Forum” to present how to use the intelligent technology to conduct digital and intelligent promotion in various steps of manufacturing. Furthermore， we will cooperate with Kutesmart to display the “magic bus” experiencing center which is customized by RED COLLAR GROUP in the “C2M Smart Factory Experience Zone” in E1 hall， where the visitors will experience the garment manufacturing technology in the trends of 3D tailoring and large-scale customization.

As to the “Sports Technology”， the “Sports Arena”set in W1 hall will stretch over three hot spots： sports bra， wearable technology and running shoes technology. Meanwhile， a series of relevant professional forums， competitions， specialized exhibitions and excellent performances will be performed. One of the biggest 3D printing suppliers in the world - Materialise company in Belgium will display and share the latest trend of 3D printing in designing the running shoes. It will explore the textile and trans-boundary innovation technologies with innovations and high added values brought by the sports market.

As for the “Green Denim Production”， the “New Green Denim” set in E1 hall will gather the leading enterprises in denim industry to display new technologies， including： dyestuff， auxiliaries， textile chemicals， denim finishing equipment， as well as laser processing， cutting device and so on. The newly established denim zone is supported vigorously by famous exhibitors. In addition， in this zone， the “Denim Appreciation Forum” will be held to discuss the latest environmental technologies， designs and markets as well as other tendencies of the jeans， thus starting the green journal of denim.

China Textile： Does the exhibition have any new measures in publication？

Zhu Yulun： In order to increase the universality and influence of the publication of this exhibition， we have enacted a promotion scheme represented by the exhibitors before the exhibition. In addition to the WeChat invitation letters for the exhibitors， which is convenient for the exhibitors to invite visitors through WeChat， we will also visit the manufacturing bases of 11 giants in the textile industry to interview the exhibitors and have deep discussion to industry 4.0， industry tendency， high growth application and other hot topics together. Moreover， various exhibitors will share the latest developments of the company and give a preview of their latest products to be exhibited in ShanghaiTex.endprint