算法推薦時代大學生紅色文化認同的辯證審視與實踐路徑

中圖分類號：G641 文獻標志碼：A 文章編號：1673-3851（2025）06-0326-07

A dialectical review and practical path of college students' red cultural identity in the era of algorithm recommendation

WANG Jinying， ZHANG Yuantong （School of Marxism，Northeast Forestry University，Harbin 15oo40，China）

Abstract： Red culture is the advanced culture created and accumulated by the people under the leadership of the Communist Party of China in the process of revolution，construction and reform. College students' red cultural identity is related to the long-term development of the Party and the country. As a new means of information dissemination，algorithm recommendation not only brings opportunities for college students'red cultural identity，such as strengthening the subject consciousness，extending the identity field and enriching the identity way，but also causes some hidden risks，such as the imbalance of the supply of red cultural identity content caused by algorithm bias，the disorder in the red cultural identification environment caused by algorithmic capital coercion，and weakened rational foundation of red cultural identity caused by over-reliance on algorithmic technology. In this regard，it is necessary to explore the practice path of college students' red cultural identity in the era of algorithm recommendation from the three aspects of improving algorithm recommendation technology， improving algorithm specification system，and strengthening algorithm literacy education，so as to guide college students to strengthen cultural self-confidence，consciously inherit red culture，and become new people in the era who take on the great responsibility of national rejuvenation.

Key Words：college student；red culture； identity;algorithm recommendation; cultural confidence

習近平總書記指出：“文化認同是最深層次的認同。”紅色文化認同，是指人們在心理層面普遍認可、贊同紅色文化，進而將其內化為個人理想信念與價值追求，外化為自身社會實踐的過程。大學生作為國家的未來和民族的希望，增強紅色文化認同，有利于厚植愛國主義情懷，堅定理想信念，樹立正確的世界觀、人生觀和價值觀。近年來，隨著互聯網的迅猛發展和數字技術的興起，算法推薦時代來臨。以滿足用戶個性化需求為目的的算法推薦技術被廣泛用于各大平臺，包括基于內容的推薦、協同過濾推薦、關聯規則推薦和組合推薦等主流推薦算法技術，成為一種全新的信息資源配置范式[2]。在紅色文化傳播領域，算法推薦技術通過內容標簽化處理、用戶興趣關聯重塑了紅色文化的生產主體與傳播載體，成為影響大學生紅色文化認同的重要變量。

目前，學界圍繞大學生紅色文化認同的研究，主要包括三個方面：一是關于大學生紅色文化認同現實問題的研究。如閆金紅等[3認為新時代大學生紅色文化認同面臨多重挑戰，包括價值多元化與大學生個體模糊認知的矛盾、信息渠道多樣化與紅色文化教育手段需要創新的矛盾，以及常態化長效化要求與紅色文化教育短時體驗等矛盾。禹旭才等4認為新時代增強大學生紅色文化認同存在內容呈現不優、傳播創新不足、價值挖掘不深等問題。二是關于大學生紅色文化認同生成路徑的研究。……