場域理論視域下青年群體短視頻內(nèi)容生產(chǎn)的異化及消解路徑

中圖分類號(hào)：G206 文獻(xiàn)標(biāo)志碼：A 文章編號(hào)：1673-3851（2025）04-0227-09

Abstract：Mobile short videos have become an intergral part of the daily life of the public，and a large number of young people are engaged in short video content production activities as short video creators， giving short videos a \"youthful\" and \"modernized\" life picture. As an important place for young people to show their self-image and build cultural circles，youth short videos have been alienated into a confrontational force that is detached from its essence in the capital market，mainly manifested in selfindulgence under digital beauty， highly homogenized obsessive revelry，technologically exposed bodies and privacy，and the prevalence of 1 posing. Taking the field theory as a perspective，the alienation of short video content production among youth groups is found to be mainly motivated by the lack of field autonomy that exacerbates the order imbalance of youth short videos，capital competition that induces inaccurate content of youth short videos，and inertia constraints that result in the dysfunctional strategies of youth short videos. Based on this，the short video field should be optimized by clarifying responsibilities to ensure the orderly operation of the short video field，regulating capital to rebuild a good order in the short video field，and reshaping habits to cultivate digital literacy among young creators，so as to form a

clear and positive short video ecological space

Key words： field theory； youth groups； short videos；content production； risk governance

自2016年以來，短視頻以前所未有之態(tài)勢迅速改寫了數(shù)字媒介版圖，并逐步滲透至人類生活、娛樂以及工作的各個(gè)方面。短視頻在傳遞信息、展示人間百態(tài)的同時(shí)，也重塑著人類的思維感知模式[，為廣大用戶打開了認(rèn)識(shí)世界的新窗口。憑借用戶生成內(nèi)容（UGC）的多樣化和豐富性，短視頻使得用戶能夠更加自由地表達(dá)自我與分享生活，也促進(jìn)了信息的快速傳播和文化的多元交流。第53次《中國互聯(lián)網(wǎng)絡(luò)發(fā)展?fàn)顩r統(tǒng)計(jì)報(bào)告》顯示，截至2023年12月，我國短視頻用戶規(guī)模為10.53億人，同比增長4145萬人[2]。青年群體作為短視頻場域內(nèi)的重要?jiǎng)?chuàng)作者，在追求文化資本、經(jīng)濟(jì)資本、社會(huì)資本等的過程中，可能在一定程度上失去對(duì)現(xiàn)實(shí)生活的關(guān)注和對(duì)自我價(jià)值的真實(shí)認(rèn)知，這不僅對(duì)青年群體的成長和心理健康造成影響，還可能引發(fā)一系列倫理道德問題，如發(fā)布和傳播虛假信息、隱私泄露等，影響社會(huì)秩序。

現(xiàn)階段，學(xué)界圍繞青年短視頻展開研究，并取得了一定的成果。一是從城鄉(xiāng)關(guān)系視角展開的相關(guān)研究。如徐冠群等[3采用數(shù)字民族志的調(diào)查路徑，研究發(fā)現(xiàn)短視頻實(shí)踐成為返鄉(xiāng)青年建構(gòu)新身份、實(shí)現(xiàn)新認(rèn)同的工具，實(shí)現(xiàn)了鄉(xiāng)村的可見性生產(chǎn)與“地方再造”。陳瑞華4通過對(duì)《今日頭條》中涉及“三農(nóng)”題材短視頻的分析，發(fā)現(xiàn)農(nóng)村青年借助短視頻，試圖彌合空間流動(dòng)與身份之間的張力，并以“新農(nóng)人”的主體性身份與認(rèn)同，去積極構(gòu)建城鄉(xiāng)之間的互動(dòng)性。……