鄉(xiāng)村振興背景下破解農(nóng)村電商發(fā)展瓶頸的路徑探索

摘要 發(fā)展農(nóng)村電商是鄉(xiāng)村產(chǎn)業(yè)振興的必由之路。采用實(shí)地調(diào)研法與文獻(xiàn)調(diào)查法，分析自貢市農(nóng)村電商的發(fā)展存在的問題，探討自貢鄉(xiāng)村振興背景下農(nóng)村電商發(fā)展路徑，給出政府主導(dǎo)，農(nóng)產(chǎn)品特色產(chǎn)業(yè)發(fā)展、電商人才培養(yǎng)、電商平臺(tái)建設(shè)、電商基礎(chǔ)設(shè)施建設(shè)等方面對(duì)策建議，進(jìn)一步促進(jìn)當(dāng)?shù)剞r(nóng)業(yè)發(fā)展、農(nóng)民增收、農(nóng)村繁榮，助力鄉(xiāng)村振興。

關(guān)鍵詞 鄉(xiāng)村振興；農(nóng)村電商；發(fā)展瓶頸；自貢市

中圖分類號(hào) F724.6 文獻(xiàn)標(biāo)識(shí)碼 A 文章編號(hào) 0517-6611（2024）17-0255-03

doi：10.3969/j.issn.0517-6611.2024.17.059

Exploring the Path to Break the Bottlenecks of Rural E-commerce Development Under the Background of Rural Revitalization—Taking Zigong City， Sichuan Province as an Example

PENG Yan1， LI Ming-tian2

（1. Engineering Practice Centre， Sichuan University of Science and Engineering， Zigong， Sichuan 643000;2. School of Materials Science and Engineering， Sichuan University of Science and Engineering， Zigong， Sichuan 643000）

Abstract The only way to revitalize rural industries is developing rural e-commerce. The problems existing in the development of rural e-commerce in Zigong City from Sichuan Province were obtained based on the field investigation and literature survey， and the possible development paths of rural e-commerce in the context of rural revitalization were provided， such as government leadership， characteristic development of agricultural product industry， e-commerce talent cultivation， e-commerce platform construction， e-commerce infrastructure construction， etc. They would further promote local agricultural development， increase farmers’ income， and rural prosperity， and assist in rural revitalization.

Key words Rural revitalization;Rural e-commerce;Development bottleneck;Zigong City

基金項(xiàng)目 中共自貢市委決策咨詢委員會(huì)服務(wù)業(yè)經(jīng)濟(jì)組重點(diǎn)研究課題（JZ-2022-004）。

作者簡介 彭龑（1967—），男，湖南武岡人，教授，博士，從事智能信息處理與控制研究。通信作者，教授，博士，從事材料學(xué)研究。

收稿日期 2023-09-15

農(nóng)村電商是指基于農(nóng)村生產(chǎn)模式、產(chǎn)品以及農(nóng)民的農(nóng)村實(shí)體產(chǎn)業(yè)與電商經(jīng)濟(jì)的融合形式［1］。農(nóng)村電商生態(tài)要素的加速整合，成為帶動(dòng)農(nóng)村產(chǎn)業(yè)融合和經(jīng)濟(jì)社會(huì)發(fā)展的新型發(fā)展模式，是推動(dòng)鄉(xiāng)村振興取得新進(jìn)展、農(nóng)業(yè)農(nóng)村現(xiàn)代化邁出新步伐的巨大引擎［2-3］。近年來，自貢市委市政府充分發(fā)揮電子商務(wù)在促進(jìn)新舊動(dòng)能轉(zhuǎn)換、加快縣域商業(yè)體系建設(shè)等方面的積極作用，通過強(qiáng)化要素保障、協(xié)同發(fā)展快遞物流、強(qiáng)化電商基地建設(shè)、大力發(fā)展電商平臺(tái)經(jīng)濟(jì)、培育壯大人才隊(duì)伍、舉辦資源對(duì)接會(huì)、規(guī)范市場(chǎng)秩序等舉措，自貢農(nóng)村電商得到了快速發(fā)展，對(duì)農(nóng)業(yè)發(fā)展、農(nóng)民增收、農(nóng)村繁榮都起到了積極的推動(dòng)作用，對(duì)推動(dòng)農(nóng)村地區(qū)供給側(cè)改革、助推完成扶貧攻堅(jiān)、賦能產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型、助力鄉(xiāng)村振興等發(fā)揮了重要作用［4］。……