摘要 發展農村電商是鄉村產業振興的必由之路。采用實地調研法與文獻調查法,分析自貢市農村電商的發展存在的問題,探討自貢鄉村振興背景下農村電商發展路徑,給出政府主導,農產品特色產業發展、電商人才培養、電商平臺建設、電商基礎設施建設等方面對策建議,進一步促進當地農業發展、農民增收、農村繁榮,助力鄉村振興。
關鍵詞 鄉村振興;農村電商;發展瓶頸;自貢市
中圖分類號 F724.6 文獻標識碼 A 文章編號 0517-6611(2024)17-0255-03
doi:10.3969/j.issn.0517-6611.2024.17.059
Exploring the Path to Break the Bottlenecks of Rural E-commerce Development Under the Background of Rural Revitalization—Taking Zigong City, Sichuan Province as an Example
PENG Yan1, LI Ming-tian2
(1. Engineering Practice Centre, Sichuan University of Science and Engineering, Zigong, Sichuan 643000;2. School of Materials Science and Engineering, Sichuan University of Science and Engineering, Zigong, Sichuan 643000)
Abstract The only way to revitalize rural industries is developing rural e-commerce. The problems existing in the development of rural e-commerce in Zigong City from Sichuan Province were obtained based on the field investigation and literature survey, and the possible development paths of rural e-commerce in the context of rural revitalization were provided, such as government leadership, characteristic development of agricultural product industry, e-commerce talent cultivation, e-commerce platform construction, e-commerce infrastructure construction, etc. They would further promote local agricultural development, increase farmers’ income, and rural prosperity, and assist in rural revitalization.
Key words Rural revitalization;Rural e-commerce;Development bottleneck;Zigong City
基金項目 中共自貢市委決策咨詢委員會服務業經濟組重點研究課題(JZ-2022-004)。
作者簡介 彭龑(1967—),男,湖南武岡人,教授,博士,從事智能信息處理與控制研究。通信作者,教授,博士,從事材料學研究。
收稿日期 2023-09-15
農村電商是指基于農村生產模式、產品以及農民的農村實體產業與電商經濟的融合形式[1]。農村電商生態要素的加速整合,成為帶動農村產業融合和經濟社會發展的新型發展模式,是推動鄉村振興取得新進展、農業農村現代化邁出新步伐的巨大引擎[2-3]。近年來,自貢市委市政府充分發揮電子商務在促進新舊動能轉換、加快縣域商業體系建設等方面的積極作用,通過強化要素保障、協同發展快遞物流、強化電商基地建設、大力發展電商平臺經濟、培育壯大人才隊伍、舉辦資源對接會、規范市場秩序等舉措,自貢農村電商得到了快速發展,對農業發展、農民增收、農村繁榮都起到了積極的推動作用,對推動農村地區供給側改革、助推完成扶貧攻堅、賦能產業數字化轉型、助力鄉村振興等發揮了重要作用[4]。……