袁嫣 張少茹


[摘?要]近年來粵港澳大灣區(qū)的跨境電商規(guī)模逐年增長,區(qū)域內(nèi)雙創(chuàng)型跨境電商人才短缺的問題也愈加凸顯。通過研究粵港澳大灣區(qū)雙創(chuàng)人才供求情況,探索高校建設(shè)跨境電子商務(wù)雙創(chuàng)仿真實訓(xùn)建設(shè),從而更好地培養(yǎng)雙創(chuàng)型跨境電商人才。
[關(guān)鍵詞]跨境電商;雙創(chuàng)仿真實訓(xùn)室;應(yīng)用研究
[中圖分類號]G4
[文獻標識碼]A
[文章編號]2095-3283(2019)09-0130-03
Research on Internet+ Guangdong, Hong Kong and Macao Bay Area universities
cross-border e-commerce double-creation simulation training room application
Yuan Yan?Zhang Shaoru
(Guangdong Mechanical& Electrical Polytechnic,Guangdong Guangzhou 510515 )
Abstract: In recent years, the scale of cross-border e-commerce in Guangdong, Hong Kong and Macao Has increased year by year, and the shortage of dual-creation cross-border e-commerce talented in the region has become more and more prominent, this paper tries to explore the training of universities through the construction of cross-border e-commerce double-creation simulation training to train dual-creation cross-border e-commerce talent.
Keywords: Cross-border e-commerce, double-invasive simulation training room, application research
[作者簡介]袁嫣(1976-),副教授,碩士,研究方向:國際貿(mào)易實務(wù);張少茹(1983-)講師,碩士,研究方向:跨境電商實務(wù)。
[基金項目]全國教育信息技術(shù)研究2018年度課題“互聯(lián)網(wǎng)+高校跨境電商雙創(chuàng)仿真實訓(xùn)室建立與應(yīng)用研究”(項目編號:186130084)研究成果。
隨著互聯(lián)網(wǎng)基礎(chǔ)設(shè)施的完善以及全球性物流網(wǎng)絡(luò)的構(gòu)建,我國跨境電商交易規(guī)模逐年攀升,2018年達到9萬元億人民幣,同比增長11.6%,占全國進出口總量近30%。跨境電商在粵港澳大灣區(qū)也得到了飛速的發(fā)展,灣區(qū)所包含的廣東省內(nèi)九個城市中,有四個城市已經(jīng)設(shè)立了跨境電子商務(wù)綜合試驗區(qū)。統(tǒng)計數(shù)據(jù)顯示,2018年中國20.5%的出口跨境電商賣家、19%的跨境網(wǎng)購用戶集中在廣東省。在以廣州為首的四個綜合試驗區(qū)帶動下,全省2018年跨境電商進出口增長72%。進軍跨境電子商務(wù)已經(jīng)成為越來越多外貿(mào)企業(yè)升級的路徑選擇,粵港澳大灣區(qū)對雙創(chuàng)型跨境電商人才需求量多,人才缺口大,且對綜合能力要求高。
一、粵港澳大灣區(qū)雙創(chuàng)人才供求情況
粵港澳大灣區(qū)跨境電商高速發(fā)展面臨的突出問題是高素質(zhì)綜合性人才短缺,工作過程中環(huán)境和各國政策的多變對跨境電商從業(yè)者的綜合技能和創(chuàng)新創(chuàng)業(yè)素質(zhì)要求極高。……