田榮華 范銘旂



[摘 要]黑龍江省擁有著良好的自然資源與區(qū)位優(yōu)勢(shì)來(lái)發(fā)展旅游服務(wù)貿(mào)易,近年來(lái)黑龍江省旅游貿(mào)易發(fā)展過(guò)程中存在著旅游行業(yè)管理經(jīng)營(yíng)理念落后、配套文娛產(chǎn)業(yè)發(fā)展滯后、缺乏創(chuàng)新等問(wèn)題,對(duì)于上述問(wèn)題應(yīng)加大對(duì)旅游服務(wù)監(jiān)管力度、塑造特色文娛品牌增強(qiáng)文化底蘊(yùn)、提升創(chuàng)新能力,充分利用互聯(lián)網(wǎng)加強(qiáng)宣傳等,促進(jìn)黑龍江省旅游服務(wù)貿(mào)易可持續(xù)健康發(fā)展。
[關(guān)鍵詞]旅游服務(wù)貿(mào)易;旅游配套設(shè)施;旅游產(chǎn)業(yè)鏈; 營(yíng)銷宣傳
[中圖分類號(hào)]F740.2
[文獻(xiàn)標(biāo)識(shí)碼]A
[文章編號(hào)]2095-3283(2019)10-0050-04
Study on the Development Strategy of Tourism Service Trade in Heilongjiang Province
Tian Ronghua Fan Mingqi
(College of Economic and Management,Northeast Agricultural Oniversity,Harbin Heilongjiang 150030)
Abstract: In recent years, there are some problems in the development of tourism trade in Heilongjiang Province, such as the management concept of tourism industry needs to be strengthened, the development of supporting entertainment industry lags behind, innovation is in weakness, and so on. We should regulate services, shape distinctive cultural and recreational brands, enhance cultural heritage, enhance innovative capabilities, make full use of the Internet and increase publicity to promote the development of tourism service trade in Heilongjiang Province.
Keywords: Tourism Service Trade;Tourism Supporting Facilities;Tourism Industry Chain Marketing and Publicity
[作者簡(jiǎn)介]田榮華(1986-),女,黑龍江牡丹江人,講師,研究方向:國(guó)際貿(mào)易與經(jīng)濟(jì)發(fā)展;范銘旂(1997-),女,黑龍江綏化人,本科生,研究方向:國(guó)際貿(mào)易與經(jīng)濟(jì)。
[基金項(xiàng)目]黑龍江省社科項(xiàng)目(項(xiàng)目編號(hào):17JYD232);東北農(nóng)業(yè)大學(xué)“東農(nóng)學(xué)者”計(jì)劃(項(xiàng)目編號(hào):18QC58)。
隨著國(guó)民經(jīng)濟(jì)水平的提高,旅游業(yè)對(duì)于經(jīng)濟(jì)增長(zhǎng)的貢獻(xiàn)越來(lái)越大,已經(jīng)迎來(lái)黃金發(fā)展時(shí)期,逐漸成為許多國(guó)家或地區(qū)的新支柱產(chǎn)業(yè)。旅游貿(mào)易的發(fā)展不僅帶動(dòng)了人口的流動(dòng),游客直接在其他國(guó)家消費(fèi)更可以直接為目的國(guó)創(chuàng)造收入。黑龍江省位于我國(guó)最北端,擁有冰雪、森林、湖泊、溫泉、草原等旅游資源,近年來(lái)黑龍江省意識(shí)到旅游業(yè)發(fā)展的巨大潛力,并將其作為經(jīng)濟(jì)發(fā)展的重要產(chǎn)業(yè)。旅游貿(mào)易的發(fā)展增加了黑龍江省的旅游收入,也為黑龍江省特色產(chǎn)品、商品在國(guó)外打開市場(chǎng)做出貢獻(xiàn),促進(jìn)了黑龍江省特色產(chǎn)品在國(guó)際市場(chǎng)創(chuàng)造知名度。
黑龍江……