新零售背景下農(nóng)產(chǎn)品供應(yīng)鏈優(yōu)化研究

摘" 要：隨著大數(shù)據(jù)、人工智能等先進(jìn)技術(shù)的應(yīng)用，加快了對(duì)農(nóng)產(chǎn)品零售業(yè)態(tài)結(jié)構(gòu)的升級(jí)與改造。農(nóng)產(chǎn)品的供應(yīng)鏈變革勢(shì)在必行，流通體系的優(yōu)化進(jìn)程正在加速。文章選取農(nóng)產(chǎn)品作為供應(yīng)鏈研究?jī)?yōu)化的對(duì)象，對(duì)新零售背景下農(nóng)產(chǎn)品供應(yīng)鏈的現(xiàn)狀及面臨的問(wèn)題進(jìn)行分析，指出目前農(nóng)產(chǎn)品供應(yīng)鏈運(yùn)營(yíng)過(guò)程中存在的不足，然后在新零售的背景下提出農(nóng)產(chǎn)品供應(yīng)鏈優(yōu)化策略，從而有效提高農(nóng)產(chǎn)品供應(yīng)鏈整體效率。

關(guān)鍵詞：新零售；農(nóng)產(chǎn)品；供應(yīng)鏈；優(yōu)化

中圖分類號(hào)：F274" " 文獻(xiàn)標(biāo)志碼：A" " DOI：10.13714/j.cnki.1002-3100.2024.17.033

Abstract： With the application of advanced technologies such as big data and artificial intelligence， the upgrading and transformation of the retail structure of agricultural products have been accelerated. The supply chain transformation of agricultural products is imperative， and the optimization process of the circulation system is accelerating. This article selects agricultural products as the object of supply chain research and optimization， analyzes the current situation and problems faced by the agricultural product supply chain in the context of new retail， points out the shortcomings in the current operation process of the agricultural product supply chain， and proposes optimization strategies for the agricultural product supply chain in the context of new retail， thereby effectively improving the overall efficiency of the agricultural product supply chain.

Key words： new retail; agricultural products; supply chain; optimization

0" 引" 言

2016年是“新零售”的誕生元年，新零售概念提出以后便引起了業(yè)界的廣泛關(guān)注。經(jīng)過(guò)近八年的發(fā)展，新零售已經(jīng)成為整個(gè)行業(yè)的趨勢(shì)。首先，隨著居民生活水品的日趨提高，居民的消費(fèi)需求逐漸向高品質(zhì)、體驗(yàn)式、異質(zhì)化方向轉(zhuǎn)變。傳統(tǒng)的零售模式已經(jīng)不能滿足消費(fèi)者的需求，消費(fèi)需求的升級(jí)倒逼零售業(yè)全面轉(zhuǎn)型。其次，隨著智慧物流、云計(jì)算、大數(shù)據(jù)等技術(shù)的發(fā)展，這些技術(shù)成果正在促使傳統(tǒng)的零售模式向著數(shù)字化方向轉(zhuǎn)型。由此可見(jiàn)，科技進(jìn)步是推動(dòng)零售行業(yè)轉(zhuǎn)型升級(jí)的又一驅(qū)動(dòng)因素。最后，流量融合促進(jìn)零售轉(zhuǎn)型，移動(dòng)互聯(lián)網(wǎng)時(shí)代，線上電商依靠流量紅利飛速發(fā)展，但是趨于飽和的電商數(shù)量導(dǎo)致流量紅利正在逐年縮減，為了打破發(fā)展僵局，線上流量與線下體驗(yàn)相融合是促使零售轉(zhuǎn)型的有效途徑。在消費(fèi)升級(jí)、科技創(chuàng)新驅(qū)動(dòng)、流量融合促進(jìn)零售轉(zhuǎn)型的壓力下，新零售應(yīng)運(yùn)而生。……