供應鏈數字化與企業績效

摘 要：數字技術賦能供應鏈管理并推動企業應用已成為大勢所趨，供應鏈數字化轉型已成為提升企業競爭力，帶動經濟發展的重要途徑。文章以2018—2022年A股上市的跨境電商企業數據為例，研究了供應鏈數字化對企業績效的影響。結果表明，供應鏈數字化的發展可以顯著促進企業績效的提升，且創新能力起到了中介作用。同時，政府補助在供應鏈數字化對企業績效影響中起到了正向調節作用。異質性分析結果表明，供應鏈數字化對非國有企業、中小型企業和處于東部地區企業的績效驅動作用更顯著。進一步檢驗，物流數字化和信息流數字化對企業績效的促進作用更加顯著。研究結論對促進跨境電商企業數字化供應鏈體系建設提供理論支撐，更對推動企業績效提升具有重要的政策啟示。

關鍵詞：供應鏈數字化；企業績效；跨境電商；創新能力；政府補貼

中圖分類號：F275 文獻標志碼：A DOI：10.13714/j.cnki.1002-3100.2024.14.028

文章編號：1002-3100（2024）14-0143-08

Supply Chain Digitization and Enterprise Performance ——Taking Cross-Border E-Commerce Enterprises as an Example

（1.School of Logistics and E-Commerce， Zhejiang Wanli University， Ningbo 315000， China; 2.International Business School， Fuzhou University of International Studies and Trade， Fuzhou 350202， China）

Abstract： Digital technology empowers supply chain management and promotes enterprise application has become a general trend， and supply chain digital transformation has become an important way to improve enterprise competitiveness and drive economic development. This paper investigates the impact of supply chain digitalization on enterprise performance with data from A-share listed cross-border e-commerce enterprises from 2018—2022. The results show that the development of supply chain digitization can significantly promote the improvement of enterprise performance， and innovation ability plays a mediating role. Meanwhile， government subsidies play a positive moderating role in the impact of supply chain digitalization on enterprise performance. The results of heterogeneity analysis indicate that supply chain digitization drives the performance of non-state-owned enterprises， small and medium-sized enterprises， and enterprises in the eastern region more significantly. Further tests show that logistics digitization and information flow digitization contribute more significantly to enterprise performance. The findings of the study provide theoretical support for promoting the digital supply chain system of cross-border e-commerce enterprises， and have more important policy implications for promoting enterprise performance.

Key words： supply chain digitization; enterprise performance; cross-border e-commerce; innovation ability; government subsidies

0 引 言

隨著數字經濟發展以及我國對外開放程度的不斷提高，我國國際貿易和國際投資總量實現了跨越性增長，近年來，跨境電商逐漸成為我國對外經貿合作的亮點。我國高度重視跨境電商的發展，截止目前，我國已批準設立165個跨境電商綜合試驗區，不斷推動國際貿易新業態模式的發展。在此背景下，跨境電商企業逐步成為全球貿易中的重要參與者，企業通過在線平臺將商品或服務推向全球市場，并通過供應鏈網絡實現產品的流通與交付，并在更加廣泛的地區搜尋合作伙伴，推動企業發展[1]。……