數字化轉型背景下新商科人才培養模式改革與實踐

摘 要：數字技術的發展和應用是一個漸進的過程，數字化轉型是數字技術應用的高級階段，在此之前的兩個發展階段分別是數字化轉換和數字化升級。進入數字化轉型階段，數字化的發展最終實現了從點到線再到面的橫向互聯，因此對新商科人才也提出了新的要求。傳統商科人才的培養以專業型人才的培養為目標，強調專業層面的“深”；而新商科人才更強調跨領域甚至跨學科，同時還必須具備相應的數字化技能，如AI的使用、基礎編程、大數據應用等等，強調知識層面的“廣”。“深”代表著專業，“廣”代表著全面，這與傳統的商科教學和人才培養模式存在一定差異，為了適應這一新時代的發展需求，新商科人才的培養模式也需要做出改革。首先介紹了數字化轉型及新商科人才的基本概念，隨后論述了數字化轉型對傳統商科教育提出的挑戰以及對新商科人才提出的新要求，在此基礎上從培養目標、課程體系、實踐教學、協同資源4個角度為新商科人才培養模式的改革提出對策。

關鍵詞：數字化轉型；新商科；人才培養；模式改革

中圖分類號：F710-4；G642

文獻標識碼：A

DOIdoi：10.3969/j.issn.1672-2272.202311101

Reform and Practice of the New Business Talent Training Model under the Background of Digital Transformation

Fan Shufeng

（School of Economics and Management， Fuzhou Institute of Technology，Fuzhou 350506，China）

Abstract：The development and application of digital technology is a gradual process， and digital transformation is the advanced stage of digital technology application. Prior to this， the two development stages were digital transformation and digital upgrading. Entering the stage of digital transformation， the development of digitalization has finally achieved horizontal interconnection from point to line and then to surface， thus posing new requirements for new business talents. The cultivation of traditional business talents aims to cultivate professional talents， which emphasizes the “depth” of the professional level; New business talents emphasize cross disciplinary and even interdisciplinary skills， while also possessing corresponding digital skills such as AI usage， basic programming， and big data application， which emphasizes the “breadth” of knowledge. “Deep” represents major， while “wide” represents comprehensiveness. Obviously， this is different from traditional business teaching and talent cultivation models. In order to adapt to the development needs of this new era， the cultivation model of new business talents also inevitably needs to be reformed. This article first introduces the basic concepts of digital transformation and new business talents， Subsequently， the challenges posed by digital transformation to traditional business education and new requirements for new business talents were discussed. Based on this， countermeasures were proposed for the reform of the new business talent cultivation model from four perspectives： training objectives， curriculum system， practical teaching， and collaborative resources.

Key Words：Digital Transformation; New Business; Talent Cultivation; Model Reform

2015年國家發布《國務院關于積極推進“互聯網+”行動的指導意見》，將數字化轉型作為七個重點任務之一，數字化轉型開始進入國家戰略視野[1]。在此之后數字化轉型愈加受到關注，2023年中共中央 國務院在《數字中國建設整體布局規劃》中提出了夯實數字基礎設施和數據資源體系、推進數字技術與經濟社會深度融合等任務，為數字化轉型提供了全面的戰略指導[2]。……