摘要:通過IP形象設(shè)計迅速拉近品牌與受眾之間的距離,使品牌在激烈的競爭中脫穎而出,從而達到推廣品牌與盈利的目的。利用文獻查找、調(diào)查問卷等方式對BBunion國際早教中心的IP形象現(xiàn)狀進行分析研究,將品牌教育理念與設(shè)計實踐相結(jié)合,打造特有IP形象。針對BBunion國際早教中心的IP形象現(xiàn)存問題,提出IP形象設(shè)計的設(shè)計方法和原則,并進行設(shè)計應(yīng)用實踐。IP形象作為品牌創(chuàng)新和營銷不可缺少的要素之一,是架起品牌與消費者之間橋梁的重要支柱。從大眾審美需求出發(fā),為IP形象設(shè)計提供新的設(shè)計思路和應(yīng)用策略。
關(guān)鍵詞:IP形象 IP設(shè)計 設(shè)計應(yīng)用 早教中心 創(chuàng)新設(shè)計
中圖分類號:J042 文獻標識碼:A
文章編號:1003-0069(2023)22-0066-04
Abstract:Through IP image design,the distance between the brand and the audience can be quickly narrowed,so that the brand can stand out in the fierce competition,so as to achieve the goal of promoting the brand and making profits. By means of literature search and questionnaire,this paper analyzes and studies the status quo of the IP image of BBunion International Early Education Center,and combines the brand education concept with design practice to create a unique IP image.As one of the indispensable elements of brand innovation and marketing,IP image is an important pillar to build a bridge between brands and consumers. Starting from the aesthetic needs of the public,it provides new design ideas and application strategies for IP image design.As one of the indispensable elements of brand innovation and marketing,IP image is an important pillar to build a bridge between brands and consumers. Starting from the aesthetic needs of the public,it provides new design ideas and application strategies for IP image design.
Keywords:IP image IP design Design application Early education center Innovative design
隨著社會的快速發(fā)展和各產(chǎn)業(yè)經(jīng)濟的不斷融合,現(xiàn)代品牌之間的競爭也逐漸激烈。如今,在互聯(lián)網(wǎng)的高速發(fā)展時代下,IP形象的作用得到了充分發(fā)揮。由IP形象所打造的視覺體系,使品牌文化輸出更易被消費者所接受,同時,也可以成為隱形消費點。幼兒早期教育至關(guān)重要,0-3歲的教育工作被多國政府視為人才培養(yǎng)奠基工程,即人類的開端教育[1]。如今,各類幼兒教育品牌機構(gòu)不斷興起,打造具有品牌特色的IP形象勢在必行。通過開發(fā)和創(chuàng)新IP形象及衍生品設(shè)計,讓品牌走進大眾的生活,對提升品牌綜合競爭力具有重要意義。
(一)IP形象的概述
IP(Intellectual Property)即“知識產(chǎn)權(quán)”的英文縮寫簡稱,通常是指權(quán)利人對其智力勞動成果的專有權(quán)利。[2]在泛娛樂環(huán)境下,IP的存在方式愈加多元化,漫畫、游戲、影視甚至是個人商業(yè)行為,都屬于IP的范疇。……