楊蕓
[摘 要]隨著電子商務的發展和跨境網購需求的興起,跨境電商作為一種全新的互聯網+外貿的新貿易模式對傳統外貿產生了極大的沖擊。跨境電子商務交易需要同時滿足國際貿易需求和國際電子商務方面的監管,因此必須依靠政府及時出臺配套政策法規,規范跨境貿易電子商務市場運作,協調海關、商檢、外匯、稅收等各部門間的工作機制。杭州,借助阿里巴巴電商創業大環境,是國家領先的電子商務示范城市,首批跨境電商試點城市之一,更被國務院常務會議決定在全國范圍內推廣杭州經驗。主要分析2015—2018近四年國家跨境貿易電子商務政策對杭州跨境貿易電子商務綜合試驗區發展帶來的變化和影響。
[關鍵詞]跨境貿易電子商務;政策;杭州跨境貿易電子商務綜試區;影響
[中圖分類號]F746.18
[文獻標識碼]A
[文章編號]2095-3283(2019)11-0070-03
Abstract: With the development of e-commerce and the rise of cross-border online shopping demand, cross-border e-commerce as a new trading model of Internet and foreign trade has had a great impact on traditional foreign trade model. Cross-border e-commerce transactions need to meet both international trade demands and international e-commerce supervision, so we must rely on the government to promulgated policies and regulations, standardize cross-border trade e-commerce market operation, coordination of customs, commodity inspection, foreign exchange, taxation and other departments between the working mechanisms. Hangzhou, with the help of Alibaba e-commerce business environment, is the countrys leading e-commerce model city, one of the first cross-border e-commerce pilot cities, also the State Council executive meeting decided to promote the Hangzhou experience nationwide. This paper mainly analyzes the impacts of the national cross-border trade e-commerce policy on the development of Hangzhou cross-border trade e-commerce comprehensive pilot area among the past four years between the years 2015 to 2019.
Keywords: Cross-Border E-commerce, Policy, Hangzhou Cross-Border E-Commerce Comprehensive Pilot Area, Impact
一、跨境電商大環境
跨境電商,作為一種全新的“互聯網+外貿”的新貿易模式對傳統外貿產生了極大的影響。據中國電子商務研究中心的預測,中國內地海淘族人數由2014年的1800萬人,將增加到2018年的3560萬人。通過海淘交易的規模由2014年的1500億元人民幣上升到2018年的10000億元。艾瑞預測,在全球電商快速發展和中國電商全球化的大趨勢下,中國跨境電商交易規模將持續高速發展,電子商務在中國進出口貿易中的比重將會越來越大[1]。特別是近幾年,國家不斷頒布跨境電商新政策,政府非常重視跨境電子商務的發展,在不同城市成立跨境電商新試點,實行先試先行的政策。……