男性世界里的女強(qiáng)人

Her 1）dainty frame belies robust energy， which drives her passion for cars into a car-care business empire. Meet Indonesia’s dynamic businesswoman Fangki Hartati.

There are 55 Auto Bridal car-wash stations across Indonesia， born from one woman’s idea to 2）pamper cars just the way a bride is pampered on her wedding day. Twenty-seven year old Fangki Hartati has been successfully selling this concept since 2003.

Fangki： At this time， I see that nobody is taking care or having a place for car maintaining， that this place there is attention special for car care. We have realized that car [sic] also are tired. Car also work [sic] a lot for us， day and night， during the rain， the wind， the heat. We never actually maintain the car； we only can usually wash. Then why don’t we do the detail， like using the cotton bud tool to clean the car， using the toothbrush to brush some part of the car， and give special treatment that never been thinking that other people？ That’s why it’s not auto salon， it’s not auto maintenance. That’s why Auto Bridal， because we’re treating the vehicle， the car as a bride and a groom. We give special attention to detail.

Fangki knows exactly what it’s like to be pampered as a bride. She married her sweetheart four years ago， and she bought her hefty dowry of US$50，000 into the love of her life—cars， to start Auto Bridal soon after. Fangki managed to 3）recoup her initial investment of US$50，000 in her first year of operations， and， after just three years， Fangki Hartati made her first million at the age of 26. Her novel ideas， such as the snow car wash and the ice cream car wash， had curious Indonesians visiting Auto Bridal， and once in， they fell in love with it.

Last year， Auto Bridal made a turnover of US$500，000. And， as though the figure is not enough to give her the 4）adrenalin rush， Fangki has opened yet another automotive business， Motor Bridal， this time catering to motorcycles. Motorcycles， that’s a man’s world. Yet Fangki is already carving out a territory. In less than six months， she’s created three Motor Bridal franchises in Indonesia.

Fangki： We’re planning to expand around Thailand and Vietnam for the next maybe three years.

Even with a string of successes behind her， Fangki never stops looking ahead to better prospects， approaching multinational companies for possible co-branding keeps her busy nowadays.

When Fangki is not busy 5）revving up her business， she’s racing with her husband.

Fangki： Give my adrenalin a good pump and it can release my stress tension.

And she also ensures that her daughter is as much a part of her life as her business.

Fangki’s diligence， innovative ideas and attention to detail has proven that it’s not impossible for a female entrepreneur to thrive in a male-dominated industry.

雖然她外表嬌小，但卻精力旺盛，這一點(diǎn)助她帶著對(duì)汽車(chē)的一腔熱情，進(jìn)軍汽車(chē)保養(yǎng)業(yè)王國(guó)。來(lái)認(rèn)識(shí)一下這位精干的印尼女商人范琪·哈達(dá)蒂吧。

現(xiàn)在全印尼共有55家汽車(chē)新娘洗車(chē)店，這主意來(lái)自一位女性，她希望給車(chē)子提供無(wú)微不至的美容服務(wù)，就像新娘子在婚禮當(dāng)天受到的呵護(hù)一樣。現(xiàn)年27歲的范琪從2003年起，就一直在成功地推銷(xiāo)這個(gè)概念。

范琪：當(dāng)時(shí)很少人會(huì)打理汽車(chē)，沒(méi)有為汽車(chē)保養(yǎng)的地方，也就是專(zhuān)門(mén)為汽車(chē)提供維護(hù)服務(wù)的地方。我們知道，車(chē)子也是會(huì)累的，因?yàn)槠?chē)日以繼夜地為我們工作，經(jīng)受風(fēng)吹雨打，但我們從沒(méi)有真正對(duì)它們進(jìn)行保養(yǎng)，頂多就是洗洗車(chē)。那為什么我們不為它們進(jìn)行細(xì)致的清潔，例如用棉花棒清潔，或用牙刷清潔汽車(chē)的一些部件，為汽車(chē)提供一些之前沒(méi)有人想過(guò)的特別服務(wù)呢？所以我們的店不是汽車(chē)美容店，也不是汽車(chē)維護(hù)店，而是汽車(chē)新娘店。在這里，我們會(huì)把客人的汽車(chē)當(dāng)作新郎和新娘子，我們會(huì)特別注重細(xì)節(jié)。

范琪深諳作為一名新娘子被精心打扮的感受。她在四年前與心上人喜結(jié)連理，隨后把高達(dá)五萬(wàn)美元的嫁妝投放在她的最?lèi)?ài)，那就是汽車(chē)。她創(chuàng)辦了汽車(chē)新娘，并在第一年就成功賺回當(dāng)初的五萬(wàn)美元投資。開(kāi)業(yè)三年后，她已經(jīng)賺取了她的第一桶金——一百萬(wàn)美元，當(dāng)時(shí)她才26歲。她的新穎構(gòu)思，例如用泡沫洗車(chē)或用雪糕洗車(chē)，吸引了許多好奇的印尼人到汽車(chē)新娘來(lái)洗車(chē)，許多人一試就喜歡上了。……