2014年將成移動(dòng)媒介臨界點(diǎn)

2014-04-29 00:00:00ByJulieRoorstin

瘋狂英語·原聲版 2014年3期

Social media companies will become even more prevalent next year， and as their popularity soars， consumers will become more aware of how social media impacts their lives. 2014 will be a mobile tipping point.

Both Facebook and LinkedIn will start earning well more than half their revenue from mobile devices as Twitter already does. All social companies’1）acquisitions will be focused on mobile， and all new start-ups that take off will be mobile first. Meanwhile， social giants will target ads on mobile devices.

The more time people spend sharing with social tools， the more privacy will be in the spotlight. Companies will offer more tools that give consumers more control about how and with whom they’re sharing， like 2）SnapChat or 3）Instagram’s new direct service. Expect consumers to push for far more transparency on how personal data is [sic] used and shared.

And 2014 will be the year of “social shopping.”Get ready for 4）Pinterest to launch its first revenue model， start-up Winalo to take off， and 5）Groupon to continue its comeback， as consumers increasingly turn to their peers to inform shopping choices.

2014年，社交媒體公司會更加大行其道。隨著他們受歡迎程度的飆升，消費(fèi)者也會越發(fā)注意到社交媒體對他們生活的影響。2014年將會是移動(dòng)媒體的一個(gè)引爆點(diǎn)。

2014年，臉譜網(wǎng)和鄰客音一半以上的收入將來自移動(dòng)設(shè)備，而推特早已做到這一點(diǎn)；所有社交公司的收購方向?qū)⒓性谝苿?dòng)業(yè)務(wù)這塊，所有新公司也都將從移動(dòng)業(yè)務(wù)這方面起步；同時(shí)，社交巨頭會將廣告瞄準(zhǔn)移動(dòng)設(shè)備。

人們在社交工具上分享信息的時(shí)間越多，隱私問題就越發(fā)會引起公眾關(guān)注。各大公司將會提供更多像SnapChat或Instagram這樣直接服務(wù)的新工具供消費(fèi)者選擇，讓他們能夠更好地控制共享的方式以及共享的對象。我們會看到消費(fèi)者強(qiáng)烈要求在個(gè)人數(shù)據(jù)的使用和共享方面更趨透明化。

2014年也將是“社交購物”的一年。隨著越來越多的消費(fèi)者向他們的同齡人推薦不同的購物選擇，我們會看到Pinterest網(wǎng)站啟動(dòng)它的第一個(gè)收入模式、新成立的Winalo公司起步，以及團(tuán)購網(wǎng)站Groupon的繼續(xù)回歸。

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