稻農(nóng)視角下稻蟹綜合種養(yǎng)技術(shù)的采納意愿與行為研究

摘要 稻蟹綜合種養(yǎng)技術(shù)作為吉林省主推技術(shù)之一，是綠色農(nóng)業(yè)技術(shù)的成功典范，在緩解消費(fèi)者與生產(chǎn)者矛盾，提高水稻品質(zhì)，增加稻農(nóng)收入等方面取得了一定的成效。以吉林省公主嶺市南崴子街道作為研究區(qū)域，以當(dāng)?shù)氐巨r(nóng)作為調(diào)研對(duì)象，借助二元Logistic回歸模型分析稻蟹綜合種養(yǎng)技術(shù)稻農(nóng)采納意愿和行為及其影響因素。根據(jù)結(jié)論制定推廣干預(yù)策略，為類似技術(shù)的推廣提供可參考的實(shí)證研究案例，以期提高創(chuàng)新技術(shù)推廣的轉(zhuǎn)化率，提高農(nóng)業(yè)研究子系統(tǒng)、農(nóng)業(yè)推廣子系統(tǒng)對(duì)農(nóng)業(yè)生產(chǎn)子系統(tǒng)的服務(wù)效率和效果，更好地助力農(nóng)業(yè)產(chǎn)業(yè)興旺。

關(guān)鍵詞 稻農(nóng)；稻蟹綜合種養(yǎng)技術(shù)；采納意愿與行為；影響因素

中圖分類號(hào) F326.3 文獻(xiàn)標(biāo)識(shí)碼 A 文章編號(hào) 0517-6611（2024）21-0249-05

doi：10.3969/j.issn.0517-6611.2024.21.052

開放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（OSID）：

Study on Rice Farmers’ Adoption Willingness and Behavior to Rice-Crab Integrated Planting & Rearing Technology—Taking Nanwaizi Street in Gongzhuling City as an Example

GUI Fu-ming1， WANG Miao2， TANG Yue3 et al

（1.Dazhou Vocational Technical College， Dazhou， Sichuan 513001;2.Tongliao Agriculture and Animal Husbandry Development Center， Tongliao， Inner Mongolia 028000；3.Jilin Agricultural University，Changchun， Jilin 130118）

Abstract Integrated rice-crab farming technology， promoted as one of the key technologies in Jilin Province， has emerged as a successful exemplar of green agricultural practices. It has yielded significant outcomes in mitigating consumer-producer conflicts， enhancing rice quality， and augmenting farmers’ income. This study focuses on Nanweizi Street， Gongzhuling City， Jilin Province as the research area and local rice farmers as the research subjects. Employing a binary logistic regression model， it examines the adoption willingness and behavior of rice farmers towards integrated rice-crab farming technology along with its influencing factors. Drawing upon the derived conclusions from this analysis， promotional intervention strategies will be devised to furnish empirical research cases for similar technology promotion endeavors. The objective is to enhance the conversion rate of innovative technology promotion while bolstering service efficiency and effectiveness within agricultural research subsystems and agricultural extension subsystems to foster better development within the agricultural industry.

Key words Rice farmers；Comprehensive planting and breeding technology for rice and crab；Adoption willingness and behavior；Influencing factors

作者簡(jiǎn)介 桂福明（1996—），男，四川達(dá)州人，碩士研究生，研究方向：現(xiàn)代農(nóng)業(yè)創(chuàng)新與推廣。*通信作者，教授，博士，碩士生導(dǎo)師，從事現(xiàn)代農(nóng)業(yè)創(chuàng)新與推廣研究。

收稿日期 2023-08-17；修回日期 2023-12-18

隨著人民生活水平的提高以及消費(fèi)的升級(jí)，人民群眾對(duì)綠色、健康、安全、高質(zhì)量農(nóng)產(chǎn)品的需求與日俱增，但生產(chǎn)者卻面臨著產(chǎn)能過剩、銷售不暢、價(jià)格低迷、農(nóng)產(chǎn)品存在質(zhì)量與安全等問題，為此未來中國必須走質(zhì)量興農(nóng)之路，通過綠色化、優(yōu)質(zhì)化、特色化、品牌化的基本路徑，推進(jìn)農(nóng)業(yè)由增產(chǎn)導(dǎo)向向提質(zhì)導(dǎo)向轉(zhuǎn)變［1］。稻蟹綜合種養(yǎng)模式作為典型的生態(tài)循環(huán)農(nóng)業(yè)模式，是一種典型的現(xiàn)代化綠色農(nóng)業(yè)模式，但稻農(nóng)的采納意愿與行為對(duì)農(nóng)業(yè)技術(shù)的推廣與應(yīng)用具有重要影響，這已成為學(xué)術(shù)界的共識(shí)。……