產業融合背景下農業與旅游業耦合發展研究

摘要 農業和旅游業之間存在天然的產業耦合性，農業能夠為旅游業提供豐富的自然資源，旅游業可以拓展農業產業鏈價值鏈。在產業融合背景下，二者的耦合發展對于推動農村產業結構轉型升級，提升農旅產業品牌影響力，促進農村經濟發展以及推動鄉村振興戰略的實施都具有非常重要的意義。農業和旅游業耦合發展的基礎在于二者相互促進，發展目標相通，產業互補性強。介紹了產業融合背景下農業與旅游業耦合發展的基礎，包括農業和旅游業相互促進，農業和旅游業發展目標相通，農業和旅游業互補性強；從缺乏前期規劃和整體設計，農旅耦合發展中專業人才匱乏，農旅產品深度挖掘和特色打造不足幾方面，分析了產業融合背景下農業與旅游業耦合發展中存在的問題，最后從前期規劃和整體設計，人才培育和引進，特色農旅融合品牌幾方面，提出了產業融合背景下農業與旅游業耦合發展的有效路徑。

關鍵詞 產業融合；農業；旅游業；耦合發展

中圖分類號 F304.1 文獻標識碼 A 文章編號 0517-6611（2024）19-0110-04

doi：10.3969/j.issn.0517-6611.2024.19.023

開放科學（資源服務）標識碼（OSID）：

Research on the Coupling Development of Agriculture and Tourism Under the Background of Industrial Integration

ZHOU Hao-tian

W73DfylT/HY/GoNkfA+6mg==（Chongqing Vocational College of Industry and Commerce， Chongqing Open University， Chongqing 401520）

Abstract There is a natural industrial coupling between agriculture and tourism， agriculture can provide rich natural resources for tourism， and tourism can expand the value chain of the agricultural industry chain. In the context of industrial integration， the coupling development of the two is of great significance for promoting the transformation and upgrading of rural industrial structure， enhancing the brand influence of agricultural tourism industry， promoting rural economic development and promoting the implementation of rural revitalization strategy. The basis for the coupling development of agriculture and tourism lies in the fact that the two promote each other， have the same development goals， and have strong industrial complementarity. The study introduced the foundation of the coupled development of agriculture and tourism under the background of industrial integration， including the mutual promotion of agriculture and tourism， the similarity of development goals between agriculture and tourism， and the strong complementarity between agriculture and tourism;analyzed the problems in the coupled development of agriculture and tourism under the background of industrial integration， including the lack of preliminary planning and overall design， the shortage of professional talents in the development of agricultural tourism coupling， and the insufficient in-depth exploration and characteristic creation of agricultural tourism products.Finally， from the aspects of preliminary planning and overall design， talent cultivation and introduction， and distinctive agricultural tourism integration brands， an effective path for the coupled development of agriculture and tourism under the background of industrial integration is proposed.

Key words Industrial integration;Agriculture;Tourism;Coupled development

基金項目 2021年重慶開放大學（重慶工商職業學院）重點科研項目“鄉村振興戰略背景下酉陽土家族苗族自治縣農旅產業融合發展研究”（NDZD2021-05）；2022年重慶市教育委員會人文社會科學研究規劃項目“鄉村振興戰略背景下渝東南少數民族地區農旅產業融合發展研究”（22SKGH490）。

作者簡介 周昊天（1991—），男，湖北黃岡人，講師，在讀博士，從事區域經濟、農業經濟研究。……