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關鍵詞 IPA理論;鄉村民宿;游客滿意度;廣州
中圖分類號 F592.68 文獻標識碼 A
文章編號 0517-6611(2024)18-0096-05
doi:10.3969/j.issn.0517-6611.2024.18.021
開放科學(資源服務)標識碼(OSID):
The Impact of Tourist Satisfaction of Rural Homestay Based on IPA Analysis Method—Take Guangzhou as an Example
ZHAO Ying-xue1, YAO Zhen-lian2
(1.Department of Tourism and Business,Guangzhou Panyu Polytechnic, Guangzhou,Guangdong 511483;2.School of Tourism and Geography, Shaoguan University,Shaoguan,Guangdong 512005)
Abstract Homestays have gradually become an important lever in rural revitalization strategies, and research on tourist satisfaction in rural homestays is crucial for the high-quality development of the homestay industry.This study takes Guangzhou rural homestays as an example, based on the perspective of tourists, mainly through questionnaire surveys and other means, using IPA analysis method to empirically analyze the satisfaction of Guangzhou rural homestays.The results show that in the field of rural homestays, Guangzhou urgently needs improvement in infrastructure, personalized services, and the atmosphere of homestays.Propose targeted countermeasures and suggestions: improve the basic facilities of homestays and ensure the accommodation experience of tourists;improve tourism routes and transportation, and add parking spaces;enhance service awareness and provide personalized services;strengthen the atmosphere creation of homestays, etc.
Key words IPA analysis method;Rural homestays;Tourist satisfaction;Guangzhou
基金項目 廣東省哲學社會科學規劃2024 年度項目(GD24XYJ27);2024年度廣東省普通高校重點領域專項(服務“百千萬工程”)(2024ZDZX4110)。
作者簡介 趙瑩雪(1971—),女,四川西昌人,教授,博士,從事鄉村旅游研究。
收稿日期 2023-09-25
針對目前民宿行業質量參差不齊,區域特色不顯著,滿意度較低等問題,2022年文化和旅游部等9部委聯合發布的《關于促進鄉村民宿高質量發展的指導意見》中明確提出,鄉村民宿是帶動鄉村經濟增長的重要動力,是助力全面推進鄉村振興的重要抓手。將“形成特色鮮明、服務優質的鄉村民宿發展格局”定為2025年發展目標,并提出“培育具有區域特征和地方特色的鄉村民宿品牌”。但學界關于民宿滿意度的研究并不豐富。范少花[1]
的研究表明,游客對民宿的滿意度較低,主要是民宿檔次低,同質化嚴重,人員素質不高,設備不齊全等問題,提出樹立目標人群,提高核心競爭力,健全相關法規等對策。……