周木子
摘 要: 在持續推進數字化轉型的背景下,國內電子商務展現出多元化結合發展態勢,社交網絡、電商平臺、新型數字技術、內外貿易、實體線下產業、物流供應鏈將同電子商務深度融合。高職院校電子商務專業應把握此契機,將與新時代要求相一致的高質量電子商務人才培養出來。因此,基于“數字經濟”這個全新的概念,與自身發展情況結合,制定全新的人才培養與發展模式,為培養新時代下高素質電商人才奠定基礎。
關鍵詞: 數字經濟 高職院校 電子商務 人才培養
中圖分類號: G642文獻標識碼: A文章編號: 1679-3567(2024)04-0086-03
基金項目:2022年河南省職業教育教學改革研究與實踐項目“數字經濟背景下電子商務專創融合人才培養模式探索與研究”(豫教〔2023〕03229)。
Research on the Talent Training Mechanism of E-commerce Majors in Higher Vocational Colleges Under the Background of Digital Economy
ZHOU Muzi
Zhumadian Vocational and Technical College, Zhumadian, Henan Province, 463000 China
Abstract: Against the backdrop of the continuous advancement of digital transformation, domestic e-commerce is showing a trend of diversified and integrated development, and social networks, e-commerce platforms, new digital technologies, domestic and foreign trade, offline physical industries and logistics supply chains will be deeply integrated with e-commerce. E-commerce majors in higher vocational colleges should seize this opportunity to cultivate high-quality e-commerce talents that are in line with the requirements of the new era. Therefore, based on the new concept of "digital economy" and combined with their own development situations, they have developed a new talent cultivation and development model, which lays the foundation of cultivating high-quality e-commerce talents in the new era.
Key Words: Digital economy; Higher vocational colleges; E-commerce; Personnel training
2035年發展目標綱要與“十四五”規劃提出要“打造數字經濟新優勢”,強調推動電子商務、數字經濟等實體經濟與具有代表性的數字經濟相結合。為了完成此重任,培養人才是首要任務。高職院校作為一個培養高標準技術型人才的搖籃,對拉動地方經濟發展具有重要價值。怎樣確保新形勢下的畢業生穩定就業,為企業帶來高質量、高標準的新型人才,是當今高職院校電子商務專業應思考并解決的問題。
數字經濟下,我國網絡零售額在逐漸增強,每年的增長10%左右,作為最具代表性的產物之一,電子商務正全方位帶動國內數字經濟的發展。此外,在拉動大學生創業就業、推動鄉村振興等方面電子商務產業發揮了重要作用。……