新版《中國日報》3月1日閃亮登場

A Stunning Makeover for China Daily

A year in the making, the redesigned China Daily makes its debut on March 1—the biggest revamp in its 29-year history. The new China Daily has a cosmopolitan and sophisticated look to go with its rich content and its unique status as the countrys national English-language newspaper.

China Daily has set the goal of being a world-class newspaper commensurate with Chinas global stature. Editor-in-Chief Zhu Ling sees the launch before the “Two Sessions” of the NPC and CPPCC as a great opportunity to better present China to the outside world.

As the Chinese newspaper most quoted by foreign media, China Daily has set up its biggest team yet to cover this important event, which is drawing increasing international attention.

In terms of layout, the makeover is full-blown, including a new masthead. Using state-of-the-art design principles, it incorporates photographs, graphics, cartoons and other visual elements in a unified style that represents the cutting edge of the newspaper industry.

In terms of content, the new China Daily has fine-tuned its reporting mix, giving breaking news and instant updates to its website and beefing up in-depth investigations and analyses for its print version. The convergence has also enriched chinadaily.com.cn, making it the biggest English-language news site in Asia and creating platforms for public discourse on China topics.

Metro Beijing, inserted into the flagship edition for the Beijing market, will expand from four pages to eight, making the Beijing edition a 32-page daily. Serving millions of international readers who arrive in the capital city every year, this section combines news reporting with service information. This model will eventually be replicated in Shanghai and Guangdong, providing more localized content for each metropolitan market.

Founded in 1981, China Daily has a daily circulation of 300,000. It has a stable of 11 publications, nine websites in three languages and three mobile platforms, forming Asias biggest network of English-language news and information. Notable among these are Asias largest English-language news website with 20 million daily visits, its cellphone-distributed Mobile News with 600,000 subscribers, and its email news reaching 200,000 subscribers in 105 countries.

新版《中國日報》3月1日閃亮登場

An image of the “new” China Daily. A year in the making, the redesigned China Daily makes its debut on March 1—the biggest revamp in its 29-year history.

3月1日，經過近一年的緊張籌備，《中國日報》實施了1981年創刊以來最大規模的改擴版，全面推出新版，以大氣現代的版面和精致獨到的內容為讀者奉上一份信息豐富、賞心悅目、富有深度的國家英文日報。

改版后的《中國日報》以“解讀中國，點評世界”為報道主題，將打造與中國國際地位相稱的世界一流英文媒體作為目標。中國日報總編輯朱靈表示，日益繁榮昌盛的中國正吸引著越來越多的國際關注，即將召開的2010年中國“兩會”尤其為世人所矚目。

作為被外媒轉引最多的中國報紙，《中國日報》在“兩會”召開前夕全面改版，并成立了歷史上規模最大的報道組采訪報道“兩會”，就是要借此時機更加全面、客觀地回應海外受眾關切，更好地向世界說明中國。

在版式上，新版《中國日報》更換了沿用近30年的報頭，啟用了新報頭和標識，運用世界報業最前沿的設計元素，整合圖片、圖表、漫畫、插圖和版樣等，把《中國日報》打造成適合“讀圖時代”的視覺精品。

在內容上，重塑報道理念，徹底轉變文風，把全面及時的新聞覆蓋交給網站，把雜志化的深度分析作為報紙的基石。通過報網融合，與亞洲最大英語新聞網站——中國日報網共享讀者資源，強化讀者反饋，主動設置議題，深度解讀中國萬象，積極點評世界風云。

同時，隨大報在北京地區發行的北京版由4版擴為8版，這使《中國日報》在北京的旗艦報達到32版。北京版面向每年來京在京的數百萬外國讀者，既注重新聞性，又注重服務性，以亞洲一流英文都市報為發展目標，包括都市要聞、社區熱線、理財指南、熱點分析、京城人物、生活服務等版面和欄目。北京版模式將陸續在上海、廣東等經濟發達地區復制，推出當地英文版。

《中國日報》創刊于1981年，日均發行量30萬份。目前，中國日報社已形成了包括兩大報系、三大語種九個網站、三大手機傳播平臺為核心的現代傳播體系，其中中國日報網是亞洲最大的英語新聞網站，日均訪問量達2000萬次；《中國日報手機報》日均發行量60萬份；《中國日報電郵報》每天送達105個國家的20多萬高端人士。