上合經(jīng)貿(mào)平臺(tái)農(nóng)文旅文化服務(wù)工作委員會(huì)推動(dòng)構(gòu)建農(nóng)文旅協(xié)同創(chuàng)新國(guó)際生態(tài)

劉丁睿

Agriculture， Culture & Tourism Services Working Committee， SCO TEMP：

Driving the Building of an International Landscape Featuring the Collaborative Innovation of Agriculture， Culture and Tourism

On April 26， 2023， the Agriculture， Culture & Tourism Services Working Committee， Trade and Economic Multifunctional Platform for SCO Countries （hereinafter referred to as the ACT Services Working Committee） was established. Recently， Liu Jiao， Secretary-General of the ACT Services Working Committee， stated during an exclusive interview with The World and Chongqing that they would proactively facilitate the formation of an industry profoundly integrating agriculture， culture and tourism （“ACT”） with regional characteristics. Distinctive brands would be created to build an international landscape featuring the collaborative innovation of ACT in China， other SCO countries and Belt and Road partner countries.

Creating ACT-Integrated Brands with Regional Characteristics

The overarching consensus among SCO countries is to strengthen cultural exchanges and mutual learning， and facilitate the innovative growth of their modern agriculture and tourism. The integrated development of ACT has become a practical pattern for regional economic and social development.

Liu Jiao stated that the ACT Services Working Committee， with nearly 40 founding members， focuses on conserving and carrying forward intangible cultural heritage， building beautiful rural areas， protecting farming culture， and refining and improving urban culture， based on Chinas rich ACT resources. It aims to “energize” culture by probing into cultural connotations behind hometowns of Chinese folk culture and art， towns with distinctive features， and national key villages and towns for rural tourism in various forms， such as handicrafts， design， research and development of cultural and creative products， exhibit design and experience， study tours， online education and cultural exchanges with other countries.

The ACT Services Working Committee has initiated the establishment of six working groups engaging in national intangible cultural heritage， rural revitalization， urban culture and tourism， brand planning， omni-media operations on the Internet and “smart” digitalization. They will create distinctive ACT brands from various aspects.

Digital and Smart Transformation and Upgrading of ACT Industries

“The wide application of digital technologies has driven the transformation and upgrading of traditional industries. More digital and smart technologies will be applied to the integrated development of ACT to exchange information and share resources among industries. As a result， competitive ACT brands will be built，” suggested Liu Jiao.

In January 2023， Huahe Digital and Smart Exhibition Hall， built by the ACT Services Working Committee， was open to the public in Chongqing. In the section of “AI Fashion”， AI-designed womens dresses and mens suits stood out. These garments have NFC chips embedded in the buttons， allowing customers to use the NFC technology on their phones to check information， such as fabrics and textures. In the AI fashion model， a whole-industry-chain platform offering comprehensive services， such as AI design， order placement， manufacture， and sales， has been built. In this case， the clothing industry can be upgraded with the help of digital technologies.

The exhibition hall also boasts sections focusing on different themes， such as medicine， green and smart manufacturing， new livestream environment， cross-border trade and smart & digital cultural and creative products. Industry-specific application models have been built through computing power and data to help integrate the digital economy and the real economy deeply， and transform and upgrade Chinas ACT industries.

Win-Win Outcomes from Joint R&D with SCO Countries

“We expect to build a positive brand image of Chinas ACT industries among SCO countries， so as to boost the development of these industries，” noted Liu Jiao. By holding cultural events， the ACT Services Working Committee will show other SCO countries the abundant and diverse ACT resources of China to enhance mutual understanding.

At the same time， the ACT Services Working Committee will put more effort into cooperation with academic and research institutions in SCO countries in ACT industries. Research projects will be jointly launched， and results will be shared to facilitate ACT knowledge dissemination and exchange. Moreover， it will collaborate with SCO countries on programs in ACT industries， such as promoting agrotechnology， building cultural tourist attractions and developing rural tourism， for the booming development of ACT industries.

“The ACT Services Working Committee will give full play to the advantages of SCO TEMP. It will better tell stories of Chinas ACT industries to SCO countries， develop the industries and yield win-win outcomes for all sides，” indicated Liu Jiao.

Photo/SCO TEMP

上合經(jīng)貿(mào)平臺(tái)農(nóng)文旅文化服務(wù)工作委員會(huì)（簡(jiǎn)稱(chēng)：農(nóng)文旅文化服務(wù)工作委員會(huì)）于2023年4月26日成立。近日，農(nóng)文旅文化服務(wù)工作委員會(huì)秘書(shū)長(zhǎng)劉嬌接受本刊記者專(zhuān)訪(fǎng)時(shí)表示，將積極推動(dòng)建設(shè)極具地域特色的“農(nóng)業(yè)+文化+旅游”深度融合產(chǎn)業(yè)，努力打造特色品牌，構(gòu)建中國(guó)同上合組織國(guó)家及共建“一帶一路”國(guó)家農(nóng)文旅協(xié)同創(chuàng)新國(guó)際生態(tài)。

打造極具地域特色的農(nóng)文旅融合品牌

加強(qiáng)文化交流互鑒，促進(jìn)上合組織國(guó)家間現(xiàn)代農(nóng)業(yè)、旅游業(yè)創(chuàng)新發(fā)展是上合組織成員國(guó)首要共識(shí)。“農(nóng)業(yè)+文化+旅游”的融合發(fā)展已成為一種極具實(shí)踐意義的區(qū)域經(jīng)濟(jì)社會(huì)發(fā)展模式。

劉嬌介紹，農(nóng)文旅文化服務(wù)工作委員會(huì)已吸收創(chuàng)始組織成員單位近40家，緊密結(jié)合中國(guó)豐富的農(nóng)文旅資源，以非遺保護(hù)傳承、美麗鄉(xiāng)村建設(shè)、農(nóng)耕文化保護(hù)、城市文化凝練與提升為主要工作方向，通過(guò)挖掘中國(guó)民間文化藝術(shù)之鄉(xiāng)、特色小鎮(zhèn)、全國(guó)鄉(xiāng)村旅游重點(diǎn)村鎮(zhèn)的文化內(nèi)涵，結(jié)合傳統(tǒng)手藝、設(shè)計(jì)、文創(chuàng)產(chǎn)品研發(fā)、空間展示+體驗(yàn)、游學(xué)、在線(xiàn)教育、對(duì)外文化交流等工作，讓文化“活”起來(lái)。

目前，農(nóng)文旅文化服務(wù)工作委員會(huì)已牽頭成立了國(guó)家非遺文化、鄉(xiāng)村振興文化、城市文旅、品牌全案、互聯(lián)網(wǎng)全媒體運(yùn)營(yíng)、“智慧”數(shù)字等6個(gè)工作組，將從多方面打造“農(nóng)業(yè)+文化+旅游”特色品牌。

數(shù)字化、智能化賦能農(nóng)文旅產(chǎn)業(yè)轉(zhuǎn)型升級(jí)

“數(shù)字技術(shù)的廣泛應(yīng)用推動(dòng)了傳統(tǒng)產(chǎn)業(yè)轉(zhuǎn)型升級(jí)，農(nóng)文旅融合發(fā)展將更加注重?cái)?shù)字化、智能化的應(yīng)用，實(shí)現(xiàn)產(chǎn)業(yè)間的信息互通、資源共享，打造具有競(jìng)爭(zhēng)力的農(nóng)文旅品牌。”劉嬌說(shuō)。

2023年1月，由農(nóng)文旅文化服務(wù)工作委員會(huì)打造的華合數(shù)智展廳在重慶落成開(kāi)放。在AI智衣展區(qū)，由AI設(shè)計(jì)的女士連衣裙及男士西裝引人注目——這些服裝的紐扣上嵌入了NFC芯片，消費(fèi)者可以使用手機(jī)NFC功能查閱服裝的面料和材質(zhì)等。AI智衣模型搭建了全產(chǎn)業(yè)鏈平臺(tái)，包括AI設(shè)計(jì)、下單、生產(chǎn)和銷(xiāo)售等全方位服務(wù)，通過(guò)數(shù)字化賦能服裝產(chǎn)業(yè)升級(jí)。

此外，華合數(shù)智展廳還聚焦醫(yī)藥、綠色智造、直播新生態(tài)、跨境貿(mào)易、數(shù)智文創(chuàng)等板塊，以算力和數(shù)據(jù)打造行業(yè)應(yīng)用模型，助力推動(dòng)數(shù)字經(jīng)濟(jì)和實(shí)體經(jīng)濟(jì)深度融合，推動(dòng)中國(guó)農(nóng)文旅產(chǎn)業(yè)的轉(zhuǎn)型升級(jí)。

與上合組織國(guó)家聯(lián)合研究開(kāi)發(fā)實(shí)現(xiàn)共贏

“我們希望在上合組織國(guó)家中樹(shù)立起中國(guó)農(nóng)文旅良好形象，推動(dòng)農(nóng)文旅產(chǎn)業(yè)繁榮發(fā)展。”劉嬌介紹，將通過(guò)組織舉辦各類(lèi)文化活動(dòng)，向上合組織國(guó)家展示中國(guó)農(nóng)業(yè)文化和文旅資源的豐富多樣性，增強(qiáng)相互了解。

同時(shí)，農(nóng)文旅文化服務(wù)工作委員會(huì)將加強(qiáng)與上合組織國(guó)家農(nóng)文旅領(lǐng)域相關(guān)學(xué)術(shù)和研究機(jī)構(gòu)合作，共同開(kāi)展研究項(xiàng)目，分享研究成果，促進(jìn)農(nóng)文旅文化與信息的傳播和交流。此外，還要推動(dòng)與上合組織國(guó)家在農(nóng)文旅領(lǐng)域的項(xiàng)目合作，如農(nóng)業(yè)技術(shù)推廣、文化旅游景區(qū)建設(shè)、鄉(xiāng)村旅游開(kāi)發(fā)等，促進(jìn)農(nóng)文旅產(chǎn)業(yè)發(fā)展。

“農(nóng)文旅文化服務(wù)工作委員會(huì)將充分發(fā)揮上合經(jīng)貿(mào)平臺(tái)的優(yōu)勢(shì)，面向上合組織國(guó)家講好中國(guó)文旅、農(nóng)業(yè)的故事，帶動(dòng)產(chǎn)業(yè)發(fā)展，實(shí)現(xiàn)多方共贏。”劉嬌表示。