桂林市“營地+體育”新業(yè)態(tài)發(fā)展優(yōu)化路徑研究

摘要：新時代新業(yè)態(tài)發(fā)展是我國體育旅游產(chǎn)業(yè)發(fā)展的重要方向，本文運用文獻(xiàn)資料法、實地調(diào)研法等方法，探究桂林市“營地+體育”新業(yè)態(tài)發(fā)展基礎(chǔ)、存在的問題并提出優(yōu)化路徑。桂林市“營地+體育”新業(yè)態(tài)的發(fā)展基礎(chǔ)：國家政策的支持、戶外旅游資源豐厚、露營市場穩(wěn)步發(fā)展；發(fā)展存在的問題：基礎(chǔ)設(shè)施不夠完善、新業(yè)態(tài)運營模式單一、復(fù)合型專業(yè)人才短缺、體育旅游整體缺乏聯(lián)動性；優(yōu)化路徑：改造露營地類型和服務(wù)，增強休閑體育運動體驗；推動多元主體參與發(fā)展，實現(xiàn)一體化的協(xié)同治理；整合戶外資源，構(gòu)建多渠道的新業(yè)態(tài)供給方式。

關(guān)鍵詞：新業(yè)態(tài)；營地+體育；露營旅游；優(yōu)化路徑

Research on Optimization Paths of Development of New Format of “Camp + Sports” in Guilin

Tingyuan Huang1 Yuanwei Huang2

（1 Guangxi Normal University， Guilin，Guangxi 541006; 2 Beihai Foreign Language School， Beihai，Guangxi 536000）

Abstract： The development of new era and new formats is an important direction for the development of China’s sports tourism industry. By applying the methods of literature materials and survey researches， the author explored the development foundation and existing problems of the new format of “camp + sports” in Guilin and proposed optimization paths. The development foundations of new format of “camp + sports” in Guilin are the support of national policies， abundant outdoor tourism resources， and the steady development of the camping market. But there are some problems such as imperfect infrastructure， single operation mode， shortage of compound professionals， lack of overall linkage of sports tourism. The author proposes several optimize paths according to the status quo， for example， transform campsite types and services to enhance the recreational sports experience， promote the participation of multiple subjects in development， achieve integrated collaborative governance， integrate outdoor resources and build a multi-channel new format supply mode.

Key words： New Format; Camp + Sports; Camping; Optimization Path

引言

近兩年來，國家對露營產(chǎn)業(yè)、戶外運動的重視程度很高，政策的基本原則是遵循市場需求和資源保護(hù)利用下的因地制宜發(fā)展的規(guī)范發(fā)展新產(chǎn)品、新業(yè)態(tài)。國家發(fā)展改革委等14部門聯(lián)合印發(fā)了《關(guān)于推動露營旅游休閑健康有序發(fā)展的指導(dǎo)意見》。《意見》提出，要大力發(fā)展自駕車旅居車露營地、帳篷露營地、青少年營地等多種營地形態(tài)，通過推動營地+文藝、體育比賽、戶外運動、自然教育、休閑康養(yǎng)等，創(chuàng)造新業(yè)態(tài)，滿足新需求[1]。在《體育強國建設(shè)綱要》的指導(dǎo)下，桂林市深入推動生態(tài)與體育、文化與體育、旅游與體育深度融合[2]。《關(guān)于支持桂林市加快文化旅游產(chǎn)業(yè)發(fā)展的意見》中指出要發(fā)展健康旅游，為桂林發(fā)展“體育+旅游”的產(chǎn)業(yè)融合之路指明了方向[3]。本文結(jié)合體育強國等重要背景，提出“營地+體育”新業(yè)態(tài)發(fā)展的優(yōu)化路徑，為桂林市體育旅游發(fā)展提供有益參考。……