“互聯網+”驅動我國版權產業發展的問題研究

王麗燕 劉京華

[摘 要]改革開放以來，我國版權產業在政策利好的推動下蓬勃發展，取得驕人的成績，版權產業對國民經濟的貢獻日益提升。進入互聯網時代，版權產業發展面臨許多新問題，版權侵權呈現新特點，知識產權保護工作難度大，版權產業的管理模式有待改進，有效供給不足，缺乏高素質人才。針對這些問題，結合“互聯網+”行動的戰略布局，從版權保護、監管創新、競爭力提升、經營模式轉變以及人才培養體系構建等方面提出相關對策建議。

[關鍵詞]版權產業;互聯網時代;有效供給;監管創新

[中圖分類號]F49

[文獻標識碼]A

[文章編號]2095-3283（2019）11-0038-04

Abstract： Since the Reform and Opening up， Chinas copyright industry has developed vigorously under the promotion of good policies and achieved remarkable results. The contribution of copyright industry to the national economy has been increasing. In the era of Internet， the development of copyright industry is facing many new problems. Copyright infringement presents new characteristics， it is difficult to protect intellectual property rights; the management mode of copyright industry needs to be improved， there is insufficient effective supply and lack of high-quality talents in copyright industry. In view of these problems， combined with the strategic layout of “Internet +” action， this paper puts forward countermeasures and suggestions from the aspects of copyright protection， supervision and innovation， competitiveness enhancement， business mode transformation， and personnel training system construction.

Keywords： Copyright Industry; Internet Era; Effective Supply; Regulatory Innovation

我國版權產業起步晚于歐美版權強國，伴隨改革開放的進程，產生了版權法律保護的現實需求，1990年第七屆全國人大常委會第十五次會議通過《中華人民共和國著作權法》，夯實了版權產業發展的法律基礎，此后在國家政策的大力支持下，版權產業迅速發展，成為經濟增長的新動力。[1]互聯網時代的到來，改變了我國版權產業的發展模式，激發了產業創新發展的活力，版權產業面臨著前所未有的發展機遇。“互聯網+版權產業”有利于解決我國版權產業發展過程中的現實問題，促進了產業的跨越式發展。因此，研究互聯網對版權產業發展的驅動作用，及版權產業如何因勢利導實現產業轉型升級具有重要意義。

一、我國版權產業發展概況

版權產業在我國僅有十幾年的發展歷史，屬于新興產業，但近幾年成長速度很快，成績顯著。……