中國水品牌走出高品質國際化之路

隨著美國紐約時代廣場“世界第一屏”納斯達克廣告屏上循環播放的廣告吸引了不少游客的駐足，祁連冰川天然礦泉水也用他的“大手筆”宣告了其國際化的品牌征程。

今年，祁連冰川和美國達到了出口采購協議，未來兩年美國塞班將建起的十余家超五星級酒店都全部以祁連冰川為指定用水。在祁連冰川礦泉水有限公司首席執行官麻永興看來，這一合作意義深遠，不僅顯示著祁連冰川得到了國際市場的認可，同時也開創了中國高端水走向國際市場的先河。

事實上，正是礦泉水本身的高品質促成了這次合作。麻永興坦言，世界范圍內，“好水源”可遇不可求。一流好水都有著嚴苛的水源地標準，不僅富含礦物精華，口感和水質也都是上佳之品，并且非常注重水源地保護。而祁連冰川正是源自這樣的珍稀水源。

“一旦產品品質得到世界的公認，便能迅速躋身國際高端品牌行列。這也是為何祁連冰川能夠在這么短的時間內力拔頭籌，脫穎而出。”麻永興說。

據了解，歷經數千年過濾和礦化的祁連冰川富含多種礦物元素，呈現與人體體液屬性吻合的天然弱堿性，能有效調節人體酸堿度，稀有的小分子團簇結構水，利于人體吸收利用，促進新陳代謝。

一鳴驚人的祁連冰川還有著其他名頭：中國第一個出口美國的高端礦泉水品牌，以及首屆絲綢之路（敦煌）國際文化博覽會指定合作伙伴。后者也是祁連冰川下一步的規劃：借助“一帶一路”倡議開拓更多的國際市場。

China water out of the high quality brand internationalization path

The Berlin international consumer electronics show held in GermanyAs New York’s times square \"world first screen\" of the cycle of nasdaq advertising screen advertising attracted many visitors stop， qilian glaciers natural mineral water is also used his \"big\" proclaimed its international brand.

This year， the qilian glacier and the United States has reached the export procurement agreement， the next two years the symbian will set up more than ten super five-star hotels are all qilian glacier as specified in the use of water. In qilian MaYongXing， chief executive of glacier mineral water co.， LTD.， the cooperation is of far-reaching significance， not only shows the qilian glacier has received recognition in the international market， but also created the Chinese high-end water towards the international market.

In fact， it is of high quality mineral water itself contributed to the partnership. MaYongXing admitted that the world within the scope of \"good water\" can not find. First-class water has a strict standard of water source， not only is rich in mineral essence， taste and quality are also good quality， and very pay attention to the water source protection. And qilian glacier is derived from such rare and precious water.

\"Once get the world recognized product quality， can rapidly among the international high-end brands. This is why qilian glacier to internal force the top in such a short time， stand out.\" MaYongXing said.

Learned， after thousands of years filtering and mineralization of qilian glaciers are rich in a variety of mineral elements， accord with human body fluids properties of natural weak alkaline， can effectively regulate ph value， rare small molecular structure of water clusters， beneficial to human body absorption use， promote metabolism.

Blockbuster qilian glaciers and other title： China’s first export high-end mineral water brand in the United States， and the first session of the silk road （dunhuang） international cultural fair designated partners. The latter is qilian glacier next planning： using \"area\" initiative to develop more international market.