基于顧客感知價值的技術降成本方法探討
2014-08-02 10:34:43李瑾南趙小平黃慧
汽車科技 2014年3期
李瑾南 趙小平 黃慧
摘 要：本文是基于價值工程理論，從顧客的感知價值角度出發探討了技術降成本的方法。實踐表明，該方法在保證和提高產品市場競爭力的同時，能有效降低其開發和生產成本。
關鍵詞：技術降成本；感知價值；市場競爭力；價值工程
中圖分類號： F407.471 文獻標志碼：A 文章編號：1005-2550（2014）03-0053-05
The Method Study Based on Customer Perceived Value for Cost Reducing
LI Jin-nan， ZHAO Xi-ping， HUANG Hui
（Dongfeng Motor Corporation Technical Center， Wuhan 430056， China）
Abstract： This paper is based on the theory of value engineering， from the customers' perceived value point of view to research the cost reduction method. The practice shows that the optimization method can ensure and improve the market competitiveness of products and can effectively reduce the cost of development and production in the same time.endprint
摘 要：本文是基于價值工程理論，從顧客的感知價值角度出發探討了技術降成本的方法。實踐表明，該方法在保證和提高產品市場競爭力的同時，能有效降低其開發和生產成本。
關鍵詞：技術降成本；感知價值；市場競爭力；價值工程
中圖分類號： F407.471 文獻標志碼：A 文章編號：1005-2550（2014）03-0053-05
The Method Study Based on Customer Perceived Value for Cost Reducing
LI Jin-nan， ZHAO Xi-ping， HUANG Hui
（Dongfeng Motor Corporation Technical Center， Wuhan 430056， China）
Abstract： This paper is based on the theory of value engineering， from the customers' perceived value point of view to research the cost reduction method. The practice shows that the optimization method can ensure and improve the market competitiveness of products and can effectively reduce the cost of development and production in the same time.endprint
摘 要：本文是基于價值工程理論，從顧客的感知價值角度出發探討了技術降成本的方法。實踐表明，該方法在保證和提高產品市場競爭力的同時，能有效降低其開發和生產成本。
關鍵詞：技術降成本；感知價值；市場競爭力；價值工程
中圖分類號： F407.471 文獻標志碼：A 文章編號：1005-2550（2014）03-0053-05
The Method Study Based on Customer Perceived Value for Cost Reducing
LI Jin-nan， ZHAO Xi-ping， HUANG Hui
（Dongfeng Motor Corporation Technical Center， Wuhan 430056， China）
Abstract： This paper is based on the theory of value engineering， from the customers' perceived value point of view to research the cost reduction method. The practice shows that the optimization method can ensure and improve the market competitiveness of products and can effectively reduce the cost of development and production in the same time.endprint
