Voice

The Super Bowl is the annual champion-ship game of the _NFL， the highest level of professional American football in the United States. On Feb. 6， 2012， the 46th Super Bowl was held in _Indianapolis. The _{New York Giants} beat the _{New England} Patriots， and won the trophy.

The 46th Super Bowl attracted about 111.3 million viewers， becoming the most watched television event in American history. The high viewership made commercial _airtime during the broadcast the most expensive of the year

—a 30-second spot costing $3.5 million. It’s almost a tradition as Americans watch and discuss the broadcast’s _ads.

In addition， many popular singers and musicians would perform during the halftime _ceremonies. This time， Madonna gave us a brilliant show.

The Super Bowl is Americans’ favourite， but it has few followers in China.

Years ago， I took a Chinese friend to try a cup of coffee， and he choked down this black liquid and said， “Richard， Chinese people will never love coffee.” Today， they still don’t have the big coffee machines at home， but they’ll gladly go to Starbucks. So coffee is not going to replace tea， and we’re not going to _overtake soccer， but it doesn’t mean we can’t build a good business.

—Richard Young， the managing director of NFL China compared the sport’s future in China to that of coffee.

NFL 美國橄欖球聯盟National

Football League的簡寫

Indianapolis 印第安納波利斯

（美國印第安納州首府）

New York Giants 紐約巨人隊

New England Patriots 新英格蘭

愛國者隊

commercial airtime 廣告時間

ad 廣告advertisement的縮寫

ceremony 典禮

choke 咽下

Starbucks 星巴克咖啡連鎖

overtake 代替