“冬筍”

2009年世界經(jīng)濟(jì)的放緩對(duì)于眾多企業(yè)來講是一個(gè)巨大的挑戰(zhàn)。實(shí)體經(jīng)濟(jì)的下行勢(shì)必會(huì)造成廣告公司業(yè)務(wù)的丟失和變更。在金融風(fēng)暴漸漸演變成經(jīng)濟(jì)危機(jī)的過程中，我們欣喜地看到有一些廣告公司依然在風(fēng)雨中堅(jiān)持前行。他們有著昂揚(yáng)的斗志和必勝的信念，公司業(yè)績(jī)穩(wěn)定甚至有所增長(zhǎng)，讓我們看到了絲絲復(fù)蘇的跡象。

冬筍是由立秋前后竹子的地下莖（竹鞭）側(cè)芽發(fā)育而成的，成長(zhǎng)在冬季，并且中醫(yī)認(rèn)為，冬筍味甘性寒，具有“利九竅、通血脈、化痰涎、消食脹”等功效。因此，本刊編輯部把具有以上特點(diǎn)廣告公司冠以“冬筍”稱號(hào)。

It is a huge challenge for many enterprises to slow down businesses in 2009， as the fall of the real economy is bound to lead the loss and change of businesses in advertising. Gradually in the process， financial turmoil as turned into a economic crisis， we are pleased to find that some advertising companies still insisted in the storm. They have high morale and belief in victory， or even the performance of the company growth and stability， so that we can see signs of recovery.

Since bamboo shoots come out of stems of bamboo (Rhizome) underground at the beginning of autumn and grow in winter， Chinese medicine practitioners believe that bamboo shoots in the cold winters are sweet and effective. Therefore， we take those advertising companies as \"bamboo shoots of winter\".

歡迎提供“冬筍”線索

編輯部熱線電話：010-87579571轉(zhuǎn)812

電子郵件：jianhongming@163.com

在全球經(jīng)濟(jì)不容樂觀的情況下，無論是電視、報(bào)紙、廣播，還是雜志、戶外媒體等，傳統(tǒng)的粗放型廣告模式無疑會(huì)造成更多的資源浪費(fèi)，而以消費(fèi)者為導(dǎo)向的精準(zhǔn)營(yíng)銷方式卻可能以較少的投入帶來更多的回報(bào)。目前，越來越多的企業(yè)也都已經(jīng)意識(shí)到了這一點(diǎn)。“危機(jī)”帶來了危險(xiǎn)，但也帶來了機(jī)遇，在預(yù)算不斷縮減的時(shí)候，通過更有效、更精準(zhǔn)、更可測(cè)的直復(fù)營(yíng)銷獲取市場(chǎng)機(jī)會(huì)，擴(kuò)大市場(chǎng)份額，這樣才能安然“越冬”。

In the pessimistic global economical situation， whether it is television， newspaper， radio， or magazine， outdoor media or something else， the traditional extensive advertising model has no doubt led more waste of resources， while consumer-oriented precise marketing is less likely to bring more return on investment. At present， more and more enterprises have been aware of this. \"Crisis\" brought about a danger， but it has also brought opportunities. And with the continuing reduce of budget， it is a safe and sound way to survive \"winter\" to win more market opportunities and to expand market share by the more effective， more accurate and more predictable access to the direct marketing.