摘 要:長期以來,外語學習類圖書一直是教育圖書的重要板塊。隨著中國整體的日漸開放及由此帶來的國際交流的擴大,外語書早已成為持續的市場熱點。然而,發軔于西方國家的金融危機讓一度高度依賴國外市場的中國經濟陷入前所未有的危機之中。很顯然,外向經濟的困境無疑會影響外語人才的生存狀況,外語學習也自然會受到影響。這個變化會對外語圖書市場產生怎樣的影響呢?本文試圖結合現狀,對接下來三五年內的外語圖書市場進行預判。
關鍵詞:金融危機;外語圖書;網絡;危機;新技術
[中圖分類號]G23
[文獻標識碼]A
[文章編號]1006-2831(2009)10-0158-3
Abstract: For a long time, foreign language learning books have been the important part of the educational books. While China, as a whole, increases the degree of openness, as well as the resultant expansion of international exchange, foreign language book market has long been a continuous hot. However, the financial crisis originated from western countries, has led to an unprecedented crisis in China’s economy which was once highly dependent on foreign markets. Obviously, the predicament of the export-oriented economy will undoubtedly influence the existence state of foreign language talents and also the foreign language education market. Based on the current situation, this paper attempts to predict the market of foreign language books in a few years later.
Key words: financial crisis, foreign language books, Internet, crisis, new technology
1. 引言
中國人在外語學習這件事情上花了非常多的時間和精力,不僅在校的學生從小到大都在這上面糾纏,成年人參加工作后也因為評職稱、考各類文憑、證書,當然還有工作中的實際應用需求,和外語這個“熟悉的陌生人”須臾不離。外語培訓市場也相當火爆,除新東方一類的應試外語學校外,外資實用類外語培訓機構的數量和規模也明顯增加。現在的趨勢是人們開始學習外語的年齡越來越小了,兒童外語學習又成了一個很大的市場:各種雙語幼兒園、假期培訓班如雨后春筍般涌現。這個社會運動式的學習風潮使得外語培訓和外語圖書出版成了難得的穩定行業。雖然這對很多學習者而言是一件很痛苦的事,但縱觀全世界,尤其是東亞人對英語的學習,外語學習似乎成了全球性的進修項目。……