非物質文化遺產背景下高校龍舟運動數字化傳承與推廣

【中圖分類號】G852.9 【文獻標識碼】A 【文章編號】2095-2813（2025）17-0113-04

Digital Inheritanceand Promotionof Dragon Boat Racing in Colleges and Universities Under the Background of Intangible Cultural Heritage

GUO Xiaomin

Quanzhou Vocational College of Economics and Business，Quanzhou，Fujian Province，362ooo China [Abstract] As an important position for the digital inheritanceand promotion of dragonboatracing，collges and universities playan exemplaryand leading role.Underthe backgroundof intangiblecultural heritage，this paperadopts methods such as literature reviewand logicalanalysis to studythe digital inheritance and promotion ofdragon boat racing incollegesanduniversities.Theresearchresults show thatthecharacteristicsof dragon boatracing from theperspective of intangibleculturalheritageareinheritable，regional，massandsymbolic.Thefeasibilityofdigital inheritanceand promotion of dragon boat racing in collgesand universities is manifested in the strong support at the national level andthe advantages of digital inheritance and promotion.However，there exist problems inthe digital inheritance and promotion of dragonboat racing incolleges and universities，such as insuficient digital resource content，lackof planing andsystematicintegation，nsuficientapplicationofigital technology，lowefiencyofdagonboatteachingand training，traditional inheritanceandpromotionmethods，andlimited influence.Basedonthis，it proposes strategies such as strengthening the construction of digital content，buildinga multi-dimensional dragon boatsports resource system，enhancing thein-depthapplicationof digital technology，enhancingthe teachingand training levelof dragon boat racing，innovating the methodsof inheritance and promotion，and expanding the influence of dragon boat sports. [Keywords] Intangible culture heritage; Collges and universities； Dragon boat racing; Digital; Inheritance and promotion

龍舟運動是一項融合體育、休閑、競技等元素，蘊含深厚中華民族傳統文化的體育活動。作為我國重要的非物質文化遺產，龍舟運動文化傳承千年，歷久彌新，在新時代仍煥發著獨特魅力。龍舟運動不僅是傳統節日的象征，更是“龍的傳人\"同舟共濟、團結拼搏、力爭上游、奮勇爭先的精神象征。然而，當前龍舟運動的傳承和推廣仍以線下場景為主，其文化風貌主要通過實物、文字、口傳等傳統方式在民間流傳。高校師生作為利用數字化手段傳承和推廣龍舟運動的重要主體，如何借助學生喜聞樂見的數字化傳播形式對龍舟運動進行傳承與推廣，保護龍舟運動文化形態，進一步增強高校學生對龍舟運動的認同感，持續提升龍舟運動的國際影響力，成為當前亟須解決的問題。

1非物質文化遺產視角下龍舟運動的特征

龍舟運動是一項傳統民俗體育項目，也是承載豐富歷史記憶和文化價值的非物質文化遺產。龍舟的“龍\"象征中華民族的圖騰，“舟\"則是民眾與自然環境共生互動的媒介。龍舟運動起源于我國古代南方水鄉地區的圖騰崇拜和祭祀活動，最初被視為一種祭水神、祈求風調雨順的宗教儀式，最早可追溯至春秋戰國時期，后與紀念楚國詩人屈原的端午習俗相結合，逐步演變為今天融合體育競技、禮儀儀式、民間信仰和地域文化于一體的綜合性文化現象[1]。龍舟活動既是一場體育競技，更是一場文化儀式和精神洗禮，承載著人們對祖先的追思、對自然的敬畏和對集體的認同。……