基于在線評論分析法的童車產(chǎn)品優(yōu)化設(shè)計研究

摘要：為了提高嬰童產(chǎn)品用戶需求獲取的效率及準確性，基于現(xiàn)有在線評論分析在實體產(chǎn)品設(shè)計中的應(yīng)用研究，提出了基于在線評論分析的童車優(yōu)化設(shè)計流程，利用在線評論挖掘等方法獲取童車用戶需求信息，并通過語義分析與情感分析，充分了解用戶對于產(chǎn)品的使用體驗與使用需求，為產(chǎn)品優(yōu)化提供準確的指導(dǎo)。準確及全面地洞察用戶需求是設(shè)計迭代升級的基礎(chǔ)，本文結(jié)合在線評論分析方法構(gòu)建童車用戶需求維度，為童車的優(yōu)化設(shè)計研究提供了新思路。

關(guān)鍵詞：用戶需求；需求分析；評論挖掘；網(wǎng)絡(luò)爬蟲；童車設(shè)計

中圖分類號：TB472 文獻標識碼：A

文章編號：1003-0069（2024）04-0105-05

Abstract：In order to improve the efficiency and accuracy of user demand acquisition of baby products，the application of online review analysis method in user demand acquisition and processing was analyzed，and an optimized design process of buggy based on online review analysis was proposed. Firstly，crawler technology was used to obtain online comments data of stroller products on JD platform，text word segmentation and POS tagging of comments information were carried out through semantic analysis，and the feature word set of stroller products was constructed. Then according to the characteristics of etymology comments for text encoding，classification generalizes the child safety requirements，children’s comfort requirements，health protection requirements，convenient for the design optimization of four dimensions，and build user experience and the matching relationship between specific product structure，and determine the customer’s demand information through the analysis of the emotional weight sorting. Finally，combined with the results of demand analysis，planning product functions，designed an intelligent baby stroller to meet the needs of users. This paper provides a reference for the research of baby product users’ needs and puts forward a new design idea for its related design.

Keywords：User needs；Demand analysis；Comment mining；Web crawlers；Stroller design

引言

隨著我國2022年優(yōu)化生育政策的施行，以及整體社會家庭結(jié)構(gòu)的年輕化趨勢，我國嬰童產(chǎn)品消費市場進一步升級擴大，其中童車大約占20%的市場份額[1]。一方面，隨著互聯(lián)網(wǎng)、人工智能等技術(shù)的持續(xù)發(fā)展，智能創(chuàng)新技術(shù)正逐漸融入嬰童產(chǎn)品領(lǐng)域。家庭對嬰童產(chǎn)品的設(shè)計要求較過去大幅提高，現(xiàn)有用戶的需求也呈現(xiàn)出復(fù)雜化、多樣化的趨勢，僅憑設(shè)計人員的主觀經(jīng)驗無法清晰準確地獲取用戶核心需求。另一方面，社交電商的迅速發(fā)展給用戶提供了豐富的渠道用以分享產(chǎn)品體驗感受，電商平臺的在線評論信息可以有效反映消費者對于產(chǎn)品的使用體驗與需求，具有數(shù)據(jù)量豐富、評價內(nèi)容真實等特點[2]。因此，基于大數(shù)據(jù)分析洞察用戶需求，能夠幫助企業(yè)更有效、客觀地把握產(chǎn)品的發(fā)展趨勢從而優(yōu)化產(chǎn)品設(shè)計。……