我國體育產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型發(fā)展研究

摘要：隨著我國綜合國力的快速提升，各行業(yè)都在積極探索新的轉(zhuǎn)型方向，力求在新時(shí)代中繼續(xù)保持高速增長的態(tài)勢。我國體育產(chǎn)業(yè)在近些年得到蓬勃發(fā)展，而數(shù)字化技術(shù)的出現(xiàn)，給體育產(chǎn)業(yè)的更新提供了新的思路，體育產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型成為現(xiàn)階段體育產(chǎn)業(yè)發(fā)展的必然改革方向。為此，文章采用文獻(xiàn)資料法等研究方法，從多角度出發(fā)探討了我國體育產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型發(fā)展動(dòng)因以及我國體育產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型發(fā)展過程中所面臨的各種挑戰(zhàn)，并有針對(duì)性提升出了我國體育產(chǎn)業(yè)數(shù)字轉(zhuǎn)型的優(yōu)化策略，希望可以為我國體育產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型發(fā)展，提供一些有用建議，全面促進(jìn)我國體育產(chǎn)業(yè)可持續(xù)性發(fā)展。

關(guān)鍵詞：體育產(chǎn)業(yè)；數(shù)字化；轉(zhuǎn)型；發(fā)展；策略

Research on the digital transformation and development of China's sports industry

Tan Yin Yue

（Suzhou Vocational University， Suzhou， Jiangsu Province， China 215104）

Abstract： With the rapid improvement of China's comprehensive national strength， all industries are actively exploring a new direction of transformation， and strive to continue to maintain the rapid growth trend in the new era. China's sports industry has developed vigorously in recent years， and the emergence of digital technology has provided new ideas for the renewal of the sports industry， and the digital transformation of the sports industry has become the inevitable reform direction of the development of the sports industry at the present stage. To this end， the article adopts literature research method， starting from multiple angles discusses the development trend of the sports industry digital transformation and various challenges in the development of the digital transformation of sports industry， and targeted to promote the sports industry of digital transformation optimization strategy， hope for the digital transformation of the sports industry in our country， provide some useful Suggestions， comprehensively promote the sustainable development of sports industry in our country.

Key words： Sports industry; Digitalization; Transformation; Development; strategy

隨著信息化技術(shù)的全面普及，當(dāng)前數(shù)字經(jīng)濟(jì)在國民經(jīng)濟(jì)中的地位愈發(fā)突出，2019年，我國的數(shù)字經(jīng)濟(jì)規(guī)模為35.8萬億元，到了2020年，我國的數(shù)字經(jīng)濟(jì)已上升為39.2萬億元，占全國GDP的38.6%，并保持9.7%的高位增長速度，成為穩(wěn)定我國經(jīng)濟(jì)增長的關(guān)鍵動(dòng)力。當(dāng)前數(shù)字化智能技術(shù)在體育全域當(dāng)中也已被廣泛地應(yīng)用。如在健身產(chǎn)業(yè)發(fā)展當(dāng)中，通過數(shù)字感應(yīng)技術(shù)的應(yīng)用，可以實(shí)時(shí)地去感知人體運(yùn)動(dòng)的生物學(xué)信息，并還能在大量數(shù)據(jù)基礎(chǔ)上，更加深入地解析人體運(yùn)動(dòng)能耗的規(guī)律，并為人們提出相對(duì)應(yīng)的運(yùn)動(dòng)輔導(dǎo)建議。自改革開放以來，基于我國龐大的體育用品需求市場，以及完善且扎實(shí)的制造業(yè)基礎(chǔ)，我國體育產(chǎn)業(yè)得到了蓬勃的發(fā)展。……