基于“雙減”政策視域下體育舞蹈培訓行業的發展矛盾、困境及破局路徑探索

摘要：本文基于“雙減”政策視域下，運用文獻資料法、實地考察法、訪談法、理論聯系實際法等，對體育舞蹈培訓行業的發展矛盾、困境及破局路徑進行探索研究。結果表明：“雙減”政策利好于體育舞蹈培訓行業的發展，但在實際運作中仍然存在諸多矛盾，如政策紅利與地方部門管理手段的矛盾、中小學生游擊式文化補習與家庭教育支出上升的矛盾，疫情防控下家長收入下降與支出不成正比的矛盾，這些因素都直接影響了家長為孩子報名學習舞蹈的意愿。行業發展困境如培訓機構數量不斷上升，存量市場低價競爭頻繁且持續，實體店成本及人工費用的逐年增長，體育舞蹈傳統教學理念與家長培養理念的差異化日趨顯著，短視頻的迅速崛起導致大量流量向少數培訓機構傾斜，生源分配受到較為明顯的影響。體育舞蹈培訓的破局之路在于管理的創新，運營的創新，教學的創新。

關鍵詞：“雙減”政策；體育舞蹈培訓行業；發展矛盾；困境；破局路徑

Exploration on the Development Contradiction， Predicament and Breakthrough Path of Sports Dance Training Industry Based on the \"Double Reduction\" Policy

Li Ninghao

Nanjing Normal University Taizhou College" Jiangsu Taizhou 225300

Abstract：Based on the \"double reduction\" policy perspective， this paper explores the development contradictions， difficulties and ways to break the situation of sports dance training industry by using the methods of literature， field investigation， interview， theory with practice， etc. The results show that the \"double reduction\" policy is better than the development of sports dance training industry， but there are still many contradictions in the actual operation， such as the contradiction between the policy dividend and the management mode of local departments， the contradiction between the guerrilla type cultural tutoring of primary and secondary school students and the increase of family education expenditure， and the contradiction between the decline of parents' income and expenditure under the epidemic prevention and control. These factors directly affect parents' willingness to sign up for children to learn dance. Industry development difficulties such as the increasing number of training institutions， the frequent and continuous low price competition in the stock market， the annual growth of the cost of physical stores and labor costs， the increasingly significant difference between the traditional teaching concept of sports dance and the concept of parent training， the rapid rise of short videos has led to a large flow to a small number of training institutions， and the distribution of students has been significantly affected. The way to break the situation of sports dance training lies in management innovation， operation innovation， teaching innovation.

Key words：\"Double reduction\" policy; sports dance training industry;developing contradictions; difficulties; and ways to break the situation

前言

2021年，中央辦公廳、國務院辦公廳印發了《關于進一步減輕義務教育階段學生作業負擔和校外培訓負擔的意見》《簡稱“雙減”政策》[1]。政策指出要減輕中小學生課業負擔，增加文體活動，注重德智體美勞全面發展。以重塑教育生態，改革教育觀點為核心邏輯，展開一系列整改措施，對學科類培訓的發展而言有較強的抑制作用[2]，相反，政策利好于體育舞蹈等非學科類培訓的發展，但在運作過程中，卻因諸多發展矛盾而導致非學科類培訓并沒有在政策的影響下快速發展[3]。……