“新人”很智慧

斯洛伐克共和國，西北臨捷克，北臨波蘭，東臨烏克蘭，南臨匈牙利，西南臨奧地利，是位于中歐的一個內(nèi)陸國家，今年是第一次組團參展。

“作為中國—中東歐博覽會的‘新人，我們的展品雖然‘看不見、摸不著，但我們相信一定會給客商留下非常深刻的印象。”斯洛伐克移動醫(yī)療媒體公司首席執(zhí)行官Marian Zelina的開場白底氣十足。

與上屆相比，本屆博覽會規(guī)格更高、規(guī)模更大、涉及面更廣。尤其值得一提的是，展會新設(shè)服務貿(mào)易展區(qū)，展示來自中東歐的“智慧”服務，或者說是多媒體解決方案。

Marian說，作為一家擁有自主科研與醫(yī)療技術(shù)的團隊，他們的工作是利用最前沿的多媒體方案，為醫(yī)藥和生物技術(shù)產(chǎn)業(yè)提供專業(yè)的醫(yī)療營銷和教育服務，尤其是專注于虛擬現(xiàn)實和增強現(xiàn)實以及其他多媒體解決方案在醫(yī)療行業(yè)的應用。

“繼歐洲和美國之后，我們希望通過中東歐博覽會擴大在中國的業(yè)務，并尋求來自制藥公司、學校、大學和研究中心的合作。”Marian表示，公司移動終端系統(tǒng)領(lǐng)域擁有超過10年的行業(yè)經(jīng)驗。公司通過虛擬現(xiàn)實和AR技術(shù)可實現(xiàn)在安卓和蘋果系統(tǒng)上的在線應用。另外，他們還生產(chǎn)三維立體動畫，并專注于三維拍攝，實現(xiàn)專業(yè)文本（醫(yī)學文本）與虛擬現(xiàn)實、AR技術(shù)的結(jié)合。

在最近接觸的客戶中，他們甚至還服務了著名的巧克力企業(yè)LYRA，通過VR、AR技術(shù)做出宇宙星球、火山噴發(fā)的廣告場景，模擬巧克力丸與熔巖巧克力。

“縱使現(xiàn)實世界的活動被限制，我們依舊可以在虛擬現(xiàn)實的技術(shù)幫助下會面、學習、教學和培訓。虛擬現(xiàn)實可以跨行業(yè)使用，在教育、建筑、能源部門或醫(yī)藥等領(lǐng)域的應用中具有廣闊前景。可有效地用于高風險部門，例如：核電站員工培訓或者外科手術(shù)培訓中避免危及患者安全。”雖然遠在斯洛伐克，但Marian強調(diào)，他們提供的解決方案，讓公司的業(yè)務一切如常。與此同時，他們也派出了中國區(qū)的合作伙伴前往寧波參展。

他的展位雖不如消費品展位那樣琳瑯滿目、人頭攢動，也沒有食品紅酒展位滿屋飄香、令人垂涎欲滴，更沒有各路高精尖設(shè)備的吸睛，但相比起來，他的展品顯得更“冷靜”，卻也更“智慧”。

“New and Smart”

Slovakia， a landlocked country in central Europe， is bordered by the Czech Republic in the northwest， Poland in the north， Ukraine in the east， Hungary in the south and Austria in the southwest. This year， it is the first time that Slovakia has participated in the China-CEEC Expo.

“As a ‘newcomer to the Expo， although our products cannot be seen or touched， we believe they will leave a deep impression on clients，” said Marian Zelina， CEO of Sanitas Slovaca， or Agency for Health Development in Slovakia.

As a medical organization with its own R&D and medical technologies， Sanitas Slovaca provides professional healthcare marketing and education services to the pharmaceutical and biotech industries by leveraging cutting-edge multimedia solutions， with a particular focus on the application of virtual reality （VR） and augmented reality （AR） technologies.

“Following Europe and the United States， we hope to expand our business in China through the China-CEEC Expo and seek cooperation from pharmaceutical companies， universities and research centers，” according to Marian Zelina. With over a decades industry experience， Sanitas Slovaca uses VR and AR to make online apps available on Android and iOS systems. In addition， they also produce 3D animation and 3D shooting. More recently， they even created virtual cosmic planets and volcanic eruptions simulating chocolate balls and chocolate molten lava in commercials for Lyra， a popular Slovak? chocolate brand.

“We can meet， learn， teach and train with the help of VR， even if our activities in the real world are limited. VR can be used across industries and holds great promise in fields such as education， construction， the energy sector or medicine. It can be effectively used in high-risk areas， such as training staff at a nuclear power plant or training doctors to do surgery， which can avoid endangering patients safety，” explained Marian Zelina.

Sanitas Slovacas booth at the Expo may not attract as many visitors as a food booth or a wine booth does， but it is much smarter.