Dongfeng Liuzhou Motor: Making a Difference With Pioneering Spirit

Chen Zhiying Huang Yunyun

Achieving remarkable results in Chinas automobile industry

Liuzhou is famous for its industrial development， among which the automobile industry is the highlight. After years of development， Dongfeng Liuzhou Motor Co.， Ltd. （hereinafter referred to as Dongfeng Liuzhou Motor） has become an automobile manufacturing company with a wide customer base and strong scientific research strengths.

The precursor of Dongfeng Liuzhou Motor is Agricultural Machinery Factory. In 1969， it joined the automobile industry and produced the first automobile in Guangxi. Later， the factory combined with Dongfeng Liuzhou Motor， forming the new company we see today.

In the interview with our reporters， Tang Jing， general manager of Dongfeng Liuzhou Motor， reviewed the development history of the company for more than 50 years， “Generations of people implemented the enterprise spirit of ‘self-reliance， innovation， solidarity， and dedication， thus achieving remarkable results in Chinas automobile industry.”

The innovative upgrading of Dongfeng Liuzhou Motor is inseparable from the support of software and hardware. According to Tang Jing， the company is a national high-tech enterprise with more than 1，400 talents and experts， forming a knowledge reserve base.

Huang Pengwu， an employee of Dongfeng Liuzhou Motor， entered the company in 1986 and witnessed its development. He said， “I have worked in the paint workshop for more than 30 years. In the past， many operations were carried out manually. Now our production lines have basically realized automation， and gradually become intelligent. Along the way， I witnessed the development of the companys production technology.”

Pu Zhiwei， who entered the company in 2013， said that the deepest impression of the company for him was the people-oriented atmosphere. “The company will arrange a series of training to improve the production skills of employees， such as the job rotation system. We will change a job in half a month or in a week， so that we will be familiar with and learn the knowledge and skills of different posts， which will enhance the cooperation between us，” said Pu Zhiwei.

The cultivation of talents and the continuous improvement of staff skills have injected soft power into the development of the company. In terms of hardware， the company is well-equipped， having the ability to complete vehicle design， vehicle tests， and the research and development of new products.

ASEAN countries have paid more attention to the development of automobile industry， which provides greater opportunities for Dongfeng Liuzhou Motor. At present， Myanmar has banned the use of second-hand cars and right-hand-drive cars. “That means opening a window for Chinese auto enterprises. After the epidemic， the ASEAN auto market should have a peak，” said Cheng Yuan. At present， Dongfeng Liuzhou Motor and several Myanmar consortiums have discussed the introduction of vehicles to enterprises.

Preventing epidemic and resuming production

After the outbreak of the epidemic， how to balance epidemic prevention and production is a difficult problem for all manufacturing industries. During this period， Dongfeng Liuzhou Motor undertook the responsibility， donating RMB 1 million yuan for anti-epidemic work through Dongfeng public welfare foundation and 216 thermometers worth RMB 140，000 yuan to Liuzhou Red Cross Society.

During the epidemic， Dongfeng Liuzhou Motor coordinated materials， gave priority to the production of anti-epidemic vehicles， and organized employees to work overtime to manufacture vehicles. In addition to successfully completing the production task of 13 negative pressure ambulances designated by the Guangxi Zhuang Autonomous Region， Dongfeng Liuzhou Motor also received orders for 522 ambulances and 260 disinfection sprinklers， assisting the work of epidemic prevention and control.

Although the epidemic can not be underestimated， enterprises can not stop for a long time. Dongfeng Liuzhou Motor organized the employees to return to work in an orderly manner after formulating epidemic prevention measures， such as monitoring the physical condition of employees， fully disinfecting， registering people who enter and leave the factory， and implementing the system of individual dishes serving. At present， the number of suspected cases and confirmed cases in the company is 0.

No matter the special response in the special period or the production development in ordinary times， Dongfeng Liuzhou Motor， with a persistent ingenuity， cuts through the thorns on the road full of challenges to create a good car for customers. We also believe that in the future， Dongfeng Liuzhou Motor will win a great deal of glory with its pioneering spirit.