王念祖 林至康



[摘 要] 臺灣行政當局為了推動數字出版產業的發展,于2009年出臺了《數字出版產業發展策略與行動計劃》,但成效甚微。本研究利用扎根理論對其進行分析,研究結果指出:該政策存在以下4大誤區:(1)政策核心價值與目標相悖離;(2)政策執行過于被動;(3)錯用貌似公平的政策工具;(4)政策執行部門角色錯位。由此提出:統一事權、以減免代替補助、提供符合消費者需求的數字內容與培養數字編輯、規劃兩岸數字出版競合策略4項建議。
[關鍵詞] 中國臺灣 數字出版 政策分析 扎根理論
[中圖分類號] G239 [文獻標識碼] A [文章編號] 1009-5853 (2020) 01-0087-08
Study of The Erroneous Zone of Digital Publishing Policy in China Taiwan:
Based on the Grounded Theory
Wang Nianzu Lin Zhikang
(College of Humanities, Minjiang University, Fuzhou, 350108)(College of Economics and Management, Minjiang University, Fuzhou, 350108)
[Abstract] In order to promote the development of digital publishing industry in China Taiwan, the China Taiwan authorities introduced the policy of The Development Strategy and Action Plan of Digital Publishing Industry. However, it has little effect. This research analyzes the policy by the method of grounded theory. The research results show four mistakes as follows: (1)the core value of the policy is contrary to the objective; (2)policy implementation is too passive; (3)the misuse of plausible policy instruments; (4)the role of the policy enforcement department is misplaced. The research puts forward three suggestions to afford us lessons that merit attention: unifying the duties, replacing subsidies with relief, providing digital content meeting demands of customers and training digital editing, planning the cross-strait digital publishing competition and cooperation strategy.
[Key words] China Taiwan Digital publishing Policy analysis Grounded theory
1 引 言
信息傳播技術革命改變了讀者的閱讀習慣,催生了數字出版,同時也對傳統出版產業造成劇烈沖擊。大體而言,數字出版與傳統出版相比較,具有復制零成本與傳播無限制的優點,可以降低紙質出版物印制與發行流通成本,并提高出版產業承擔風險的能力[1]。但臺灣地區由于缺乏市場規模、出版產業過于零散、資本額過低,以及少子化影響,在一定程度上制約了數字出版的發展。臺灣行政當局乃在2009年出臺《數字出版產業發展策略與行動計劃》(下文簡稱《計劃》),希望以5年的時間將臺灣地區建成為全球數字出版產業發展的成功模范。但根據臺灣地區財團法人資訊工業策進會的統計,自《計劃》執行以來,臺灣地區數字出版產業(包含數字典藏)的產值不但并未提升,反而從2011年的716億新臺幣下滑至2013年的528億新臺幣,衰退幅度高達35.6%[2],可見《計劃》的成效甚微?!?br>