“中國印象·秀美重慶”首站法國巴黎促進“一帶一路”文化交流與貿易

□ 文/本刊記者 賀煜

巴渝文化“行千里”，秀美重慶“致廣大”。8月28日至31日，由重慶市文化委、重慶西永綜保區管委會主辦，重慶市文化交流中心和重慶泓藝九洲國際文化藝術發展有限公司聯合承辦的“中國印象·秀美重慶”文化藝術國際巡游活動在巴黎第十區政府舉行。巴黎第十區區長科爾德巴爾、中國駐法使館領事部主任陸青江參贊、文化公參李少平以及當地旅法僑界領袖等200余名嘉賓出席了28日的啟幕儀式與文旅推薦會。

活動以法國巴黎為起點，逐步在俄羅斯、新加坡、韓國、泰國等地舉行，旨在促進重慶與當地的文化交流與文化貿易。該項活動已成功申報為國家文化和旅游部2018年全國“一帶一路”文化貿易與投資40個重點項目之一，也是代表重慶唯一入選的項目。

“中國印象·秀美重慶”法國站開幕式嘉賓合影。

巴黎第十區區長科爾德巴爾、中國駐法使館領事部主任陸青江參贊觀看展覽。

巴渝文化盛宴獲法國各界好評

重慶近20余家文化、旅游企業組團在法國推廣巴渝文化，帶著重慶蝴蝶畫、竹簾畫、國畫、石刻、絲綢、夏布、木雕、漆器等40余個種類近500件作品與巴黎民眾見面。

除展覽外，文化互動項目也是亮點。由“華本漢服”帶來的漢服秀驚艷巴黎街頭，中國古裝與法國古建筑交相輝映，引來當地民眾駐足欣賞。“井楊子”茶藝表演展現中國傳統文化魅力，在舌尖上傳播中國味道。工藝美術大師單大瓊手把手教學，讓法國人在一針一線間感受蜀繡藝術。法蘭西學院通訊院士高立昂先生對刺繡很有興趣，高度評價：“刺繡用了中國傳統工藝和現代藝術結合，既有中國的水墨之韻，又有西方的抽象藝術特點。”并豎起大拇指贊嘆“very good”。

漢服秀與法國古建筑交相輝映。

巴黎第十區區長科爾德巴爾女士表示，她對巧奪天工的巴渝藝術品十分欣賞，這些展品充分展示了中國文化的博大精深，十區政府將一如既往繼續搭建中法民間交流平臺，加深兩國人民的友誼。中國駐法大使館領事部主任陸青江參贊認為，此次活動為促進和加深了法國民眾對重慶的了解，并將推動中法文化藝術更好地合作與交流。

此次重慶文化代表團在巴黎的“大動作”引起了當地媒體的廣泛關注，歐洲時報、華人衛視、歐華電臺、人民日報法國分社等10余家媒體均對活動進行了大篇幅報道，對其文化推廣作用和成效給予肯定。

旅法僑界支持講好“巴渝故事”

活動期間，為探討如何以僑為橋，講好重慶故事、展現巴渝文化，促進中法民意相通，重慶文化代表團與法國僑界領袖進行了友好座談，100余個僑界社團參會。

法國華人華僑會主席任俐敏表示：“僑界社團既是平臺也是橋梁，是展示中華文化的最佳途徑，弘揚中華文化也是僑界的責任和義務。”他認為，文化相通是民意相同的基礎，只有對中國文化真正理解和接受，才能使兩國關系行穩致遠，旅法僑界愿與重慶一道講好巴渝故事。

法國華人華僑會主席任俐敏表示，旅法僑界愿與重慶一道講好巴渝故事。

中法藝術交流協會會長侯玉霞表示，將找到與重慶文化企業的合作契合點，實現文化和經濟雙贏。中法服裝實業商會會長胡仁愛表示，在他看來把中國文化與法國文化進行融合，更重要的意義在于帶動和影響法國的“華二代”繼續傳承和學習中國傳統文化，讓其代代相傳，薪火相連。

中法雙方簽訂多項合作協議

“中國印象·秀美重慶”城市文旅推介會上，通過電視短片、非遺文化展示、主持推介等形式，向旅法僑界展示了有著3000年城市發展史的重慶的獨特城市魅力和文化底蘊。

重慶泓藝九洲國際文化藝術發展有限公司與中法服裝實業商會、中法藝術交流協會分別簽訂戰略合作協議，力爭在傳統服飾、工藝美術品、藝術品進出口方面促成年度1000萬美元貿易額。重慶黑山谷旅游投資有限公司與中法旅行社達成戰略合作協議，積極引入法國客源，為今后兩地的文化、旅游產業共同開發、拓展奠定了基礎。

泓藝九洲董事長張航表示，公司作為全國第三家立足于保稅區的創新文化平臺，將充分發揮政策優勢與國際文化資源優勢，不斷探索國際文化交流活動的新模式，并注重時效性，通過活動傳播文化、鏈接市場，大力促進重慶對外文化貿易開展。

重慶泓藝九洲國際文化藝術發展有限公司與中法藝術交流協會簽訂戰略合作協議。

圖片/重慶泓藝九洲國際文化藝術發展有限公司提供

A tour in Chongqing’s culture can offer you a gain in appreciating the beauty of Chongqing. Jointly hosted by Chongqing Culture Commission, Management Committee of Chongqing Xiyong Comprehensive Bonded Zone, Chongqing Cultural Exchange Center and Chongqing Hongyi Jiuzhou International Culture and Art Development Co., Ltd, “The Impressions of China – Beauty of Chongqing” International Cultural and Art Exhibition was held from August 28th to 31st at the 10th Arrondissement Government of Paris. More than 200 guests including Alexandra Cordebard, mayor of the 10th arrondissement of Paris, Counsellor Lu Qingjiang, the Consul General of the Embassy of P.R.C. in France, Cultural Counsellor Li Shaoping, and the leaders of the local overseas Chinese in France, attended the opening ceremony on August 28th and the Cultural Tourism Promotion Show.

The event started in Paris, France, and will be gradually held in Russia, Singapore, South Korea, Thailand and other places to promote cultural exchanges and cultural trade between Chongqing and the local ones from the above countries. The activity has been successfully declared as one of the 40 key projects of the National “Belt and Road” cultural trade and investment in 2018 by the Ministry of Culture and Tourism, and it is also the only project selected on behalf of Chongqing.

The Feast of Chongqing Culture was Well Received by Different Circles in France

Nearly 20 cultural and tourism enterprises in Chongqing worked in group for the popularization of the Chongqing culture in France, with nearly 500 works of more than 40 kinds of works including Chongqing butterfly paintings, bamboo curtain paintings, Chinese paintings, stone carving, silk, summer cloth,wood carving and lacquer, etc.

In addition to the exhibition, cultural interaction projects also worth mentioning. The traditional Han clothing show brought by “Huaben Han Clothing” causes a stunning sensation on the streets of Paris. Local people are attracted to stop and enjoy the beautiful combination and complement of the Chinese costumes and French ancient architecture. The tea show made by “Jing Yangzi” shows the charm of Chinese traditional culture and actively publicized the taste of Chinese flavor. Shan Daqiong, a crafts and artisan master, helps the French people experience the art of embroidery hand by hand in her stitch works. M. Jean-Fran?ois Collignon, correspondent academician of the L’Institut de France, is very interested in embroidery. He highly praised embroidery as a combination of traditional Chinese craftsmanship and modern art for it features the charm of Chinese ink and wash painting as well as the artistic characteristics of western abstract art.

Alexandra Cordebard, mayor of the 10th arrondissement of Paris, stated that she is very appreciative of the ingenious art of Chongqing. These exhibits fully demonstrate the profoundness of Chinese culture. The 10th arrondissement government will continue to build a platform for Sino-French non-governmental exchanges in order to deepen friendship between the people of the two countries. Councilor Lu Qingjiang, the Consul General of the Chinese Embassy in France, believes that the event promotes and deepens the understanding of the French people about Chongqing and will promote better cooperation and exchanges between Sino-French culture and art.

These “drastic measures” of the Chongqing cultural delegation in Paris caused widespread concern in the local media. More than ten media outlets such as the European Times,Chinese TV, Eurovision Radio, and the French branch of People’s Daily all reported on the event. Its role in cultural promotion and effectiveness are affirmed.

Overseas Chinese in France Welcome the Idea of “Telling a Better Story of Chongqing”

During the event, the Chongqing Cultural Delegation had a friendly discussion with the leaders of the overseas Chinese in France in order to explore how to use the overseas Chinese as a bridge to tell the story of Chongqing and present the culture of the Chongqing so that it can encourage the communication of public opinions between China and France. More than 100 overseas Chinese community members attended the meeting.

Ren Limin, chairman of the Association of Chinese Residents in France, remarked that “The overseas Chinese community is both a platform and a bridge, and the best way to showcase Chinese culture. It is also the responsibility and obligation for the overseas Chinese community to promote Chinese culture.”He believes that cultural communication is the foundation of concerted public opinion. Real understanding and acceptance of Chinese culture will enable the relations between the two countries to be stable and far-reaching. The overseas Chinese community is willing to work together with Chongqing to talk about a better story of Chongqing.

Hou Yuxia, president of the Sino-French Art Exchange Association, said that he will find a cooperation point with Chongqing cultural enterprises to achieve a win-win situation in culture and economy. Hu Ren’ai, president of the China-France Clothing Industry Chamber of Commerce,said that in his view, the important significance of the integration of Chinese culture and French culture lies in the fact that it drives and influences France’s second generation of Chinese to continue to inherit and learn Chinese traditional culture. By doing so, the Chinese culture can be passed down and continue to flourish in new times.

A Number of Sino-French Cooperation Agreements were Signed

At the “The Impressions of China – Beauty of Chongqing” Urban Art and Travel Promotion Conference, short televised films, cultural exhibitions of the intangible cultural heritage, host promotion and other forms of promotions were applied to present the unique urban charm and cultural heritage of Chongqing which is with a history of 3,000 years of urban development to the overseas Chinese communities.

Chongqing Hongyi Jiuzhou International Culture and Art Development Co., Ltd. signed a strategic cooperation agreement with the China-France Clothing Industry Chamber of Commerce and the Sino-French Art Exchange Association, striving to promote the annual trade volume of 10 million US dollars in the import and export of traditional costumes, arts and crafts as well as artworks.Chongqing Black Valley Tourism Investment Co.,Ltd. reached a strategic cooperation agreement with Sino-French Travel Agency and actively introduced French tourists, which laid the foundation for the joint development and expansion of the cultural and tourism industries in the future.

Zhang Hang, chairman of Hongyi Jiuzhou,showed that as the third innovation culture platform in China based on the bonded zone, the company will give full play to its policy advantages and international cultural resources advantages. What is more, the company will constantly explore new modes of international cultural exchange activities and pay attention to timeliness as well. By cultural communication and market linkage through multiple activities, the company is actively paving the way for the development of Chongqing’s foreign cultural trade.

Photos were provided by Chongqing Hongyi Jiuzhou International Culture and Art Development Co., Ltd.