余聲
【摘 要】隨著我們國家社會經濟的發展以及科學技術的進步,電力行業的發展也得到了巨大的進步,在電力發展的過程中,我們國家電力體制改革的速度正在不斷的加快,電力企業要是想在未來的經濟市場之中能夠有著更大的市場份額,就必須樹立正確的市場競爭觀念,要學會去主動的進行相關市場的開拓,為了促進電力企業的發展,我們要根據時代以及經濟發展的特征,提出一些創新的企業管理以及營銷模式并建立一個充滿活力與發展力的營銷體系與機制,盡我們最大的努力來為我國電力企業的發展做出與有用的貢獻。
【關鍵詞】電力營銷市場;問題;改進
中圖分類號: F426.61;F274 文獻標識碼: A 文章編號: 2095-2457(2018)04-0205-002
Analyze the Important Issues of the Development of the Power Marketing Market and Improve
YU Sheng
(1.Customer Service Center,Xiaogan Power Supply Company,State Grid,Xiaogan Hubei 432000,China;
2.School of Electrical and New Energy,China Three Gorges University,Yichang,Hubei 443003,China)
【Abstract】With the development of our country's social economy and the advancement of science and technology, the development of the power industry has also achieved tremendous progress. In the course of power development, the speed of our national power system reform is constantly accelerating. If we want to have a bigger market share in the future economic market, we must establish the correct concept of market competition, we must learn to actively carry out the development of related markets, in order to promote the development of power companies, we must according to the times and economic development. The characteristics of the company put forward some innovative corporate management and marketing models, and established a marketing system and mechanism full of vitality and development,and made our utmost efforts to make useful contributions to the development of China's power companies.
【Key words】Electricity marketing market;Problem;Improvement
0 引言
隨著時代的發展,我們國家對于電力的需求也越來越旺盛,在這個基礎上,我們國家的電力企業必須要加快自己的發展進度,在進行電力營銷市場開拓的過程中,要注意根據實際的社會情況來進行相關的電力工作安排。與此同時,電力企業在快速發展的過程中也存在許許多多的問題,這些問題對于電力企業的發展來說是致命的,所以我們要重視這些問題,要加快解決問題的速度,防止對電力企業的發展造成真實的傷害。而在當前的發展階段,我們最重要的任務就是開展對電力企業營銷手段的研究工作,根據研究結果制定出最為科學合理的營銷管理手段以及實施措施。
1 電力市場開拓中電力營銷的主……