雷達(dá)：時(shí)間之輕

雷達(dá)：時(shí)間之輕

RADO A LIGHTER WAY OF TIMEKEEPING

Centrix Open HeartTrue 真系列開(kāi)芯腕表

N: Nihao

R: Rado

Matthias Breschan, CEO of RADORADO瑞士雷達(dá)表全球總裁Matthias Breschan

N: What were your main highlights at Baselworld 2016? Which product attracted the most attention?

R: Rado's Baselworld collection this year has been inspired by the idea of lightness – that is, lightweight materials and minimalist design. It's hard to pick a favourite, but our True Open Heart is for sure a big hit. It has won the prestigious Red Dot product design award for 2016. Our new True Thin line pieces are eye-catching as well. Their super slim shape and pure minimalistic colours scheme have broad appeal.

N: How did RADO establish its position in the Chinese market?

R : As one of the fi rst Swiss watch brands to enter the Chinese market, Rado gradually gained its popularity. Also, Rado has launched many collections that are competitive in terms of durability, design and price. The Rado DiaMaster Grande Seconde and the newly redesigned Rado True are both good examples. I also give credit and thanks to our lovely Chinese brand ambassador Tang Wei, who perfectly communicates the spirit of our brand to Chinese consumers.

N: 雷達(dá)表在此次巴塞爾鐘表展上最大的亮點(diǎn)是什么？最受消費(fèi)者關(guān)注的新品是哪一款？

R : 今年的巴塞爾國(guó)際珠寶鐘表展上RADO瑞士雷達(dá)表以輕盈為靈感之源，在產(chǎn)品上主要體現(xiàn)在輕盈材質(zhì)和極簡(jiǎn)設(shè)計(jì)兩方面。雖然很難從眾多新品中選擇一個(gè)最喜歡的，但我們對(duì)獲得了紅點(diǎn)產(chǎn)品設(shè)計(jì)大獎(jiǎng)的True真系列開(kāi)芯腕表格外充滿信心。

N: 雷達(dá)表如何確立在中國(guó)的地位？

R : 作為首批進(jìn)入中國(guó)市場(chǎng)的瑞士腕表品牌之一，我們逐漸提升了自己的知名度。此外，雷達(dá)表始終以實(shí)現(xiàn)材質(zhì)和設(shè)計(jì)上的突破為使命，這在中國(guó)市場(chǎng)上獲得了廣泛認(rèn)可。同時(shí)，雷達(dá)表也推出了眾多同等價(jià)位內(nèi)更具競(jìng)爭(zhēng)力的表款，例如雷達(dá)DiaMaster鉆霸系列大秒針腕表以及近期推出的擁有全新設(shè)計(jì)的True真系列腕表。此外，我們不得不感謝雷達(dá)在中國(guó)的品牌代言人湯唯小姐，她完美地將我們品牌精神傳達(dá)到了中國(guó)消費(fèi)者心中。