Packaging design of Britain is analysed

【Abstract】：Modern design is aimed at economic， cultural and mental sport.European brand packaging to show their different styles， including the UK， Germany and other countries of personalized packaging design language can satisfy personalized consumer thought， emotional needs and spiritual enjoyment.But for now the influence of the environment， green packaging is also essential to a form， the emergence of this form will gradually replace other materials packaging.

【Key words】： Britain， personalized packaging design， green packaging

1.The origin of the packaging

Packaging is earlier than barter appearance but also a form of early packing just in order to protect the goods from being damaged and easy to transport， to the later have the function of the exterior decoration.

Pattern in the development of the history of the world is evolving， the 19th century is \"how strong shearing section.at the world\"， \"shearing section.at\" refers to the so-called \"fall\" of the British empire， Britain's gross output value of industry and agriculture， shipping and world trade， financial resources and forces that are more than the number of colonies and area powers， in the inner world of a century of time always maintain leading position in the world， is regarded as \"world factory\".

2.The packaging of agreeableness

Packaging design is a combination of technology and art， aesthetic law research in the field of process design of a new discipline.At present， the developed countries are very seriously for packing.If the enterprise， the education department， research institutions are trying to explore the new form of packaging， make them obtain better visual impression from the appearance， not only from the application of convenience and material also inject more humanistic concern on environmental protection， to satisfy the needs of their people and enhance the competitiveness of the international market and attractive.

From the perspective of modern design， modern packaging design requirements for coordinated follow the form and content， it is importance to people's emotional and aesthetic needs.So has the agreeableness packing must be in the design of satisfying consumers' physiological and psychological needs， is the result of the development of modern packaging design.

3.Packaging formalization

Packaging as the form of all commodities with the mediation， comprehensive legislation and rigorous standardization is very necessary， it is to maintain the basic orientation of interests of consumers and packaging.And consumer consciousness and protect consumer interests are the basic principles of packaging concept， which is the selling point of the European packaging.

The packing of the opposite sex

European brand packaging to show their different styles， including the UK， Germany and other countries of personalized packaging design language can satisfy personalized consumer thought， emotional needs and spiritual enjoyment.Brand packaging innovation concept is based on the color of concise and overelaborate， the reasonable collocation of packaging materials， and the diversity of the form on the dialectical relationship of one-sided pursuit of one is wrong.In terms of its packaging innovation， in the style of the original sometimes by simple design， but sometimes overelaborate is also essential.

And in the modern design， no matter what design are emphasized in the field of environmental protection， resources recycle， especially pay attention to the satisfaction of human nature， which emphasizes the application of ergonomics in the design， make the products meet people's physiological and physical scale， and the comfort of human sense organs and people's spiritual needs.

5. Green design of packing

With the high-speed development of human society and natural resources gradually increased with the increase of demand of people， all countries in the world aware of the importance and urgency of protecting the environment.

First of all， there is a need for food packaging to use bamboo， wood， cane， stone， reeds， grass， hemp， natural materials such as plant roots；Secondly， using the latest scientific and technological achievements， research and development of new packaging materials， and choose those can be recycling， reuse， natural degradation of new packaging materials；Once again， to curb excessive packaging， advocate green packaging， to save resources， protect the ecological environment and human health.

Conclusion：

\"We want to go out from here the students not only belongs to a worker in the field of design， more should be design industry leader.\"The royal college of art， dean of sea Luther said， in an era of creativity can change the world， the designer is to create a product with different commercial value.This is not only the standard of British designer， is also the goal of designers around the world.

In the rapid development of economy， whether it is the life of people， or in the face of all sorts of things， is in constant change.Design is based on people-oriented， all factors to the operation and use people will be reformed.In accelerating the pace of life in today's people， work stress has increased， the energy crisis， under this condition， simple design with concise and lively， novel kind， high-grade simple style to cater to the needs of consumers.

Design as long as the people in the first place， to avoid due to excessive concise curt， lack of the feeling of passion， a positive acceptance of new material and technology with the design， the packaging is designed for each person， should be responsible for each consumer.So， packaging design will exist in the design of the future.

References：

[1]（美）瑞秋·威爾斯.包裝設(shè)計. 北京：中國紡織出版社，2014

[2]莎拉·羅納凱莉，坎迪斯·埃利科特.包裝設(shè)計法則：創(chuàng)意包裝設(shè)計的100條原理.南昌：江西美術(shù)出版社，2011

[3]（美） 瑪麗安·羅斯奈·克里姆切克（Marianne Rosner Klimchuk）， （美） 桑德拉·A. 科拉索維克著（Sandra A. Krasovec）著 李慧娟譯.包裝設(shè)計：品牌的塑造——從概念構(gòu)思到貨架展示.上海：上海人民美術(shù)出版社，2008.01