中國—東盟中心在馬尼拉舉辦旅游從業者職業教育培訓班

□文/中國—東盟中心

?

中國—東盟中心在馬尼拉舉辦旅游從業者職業教育培訓班

□文/中國—東盟中心

中國—東盟中心和菲律賓旅游部在馬尼拉聯合主辦“旅游從業者職業教育培訓班”。

2015年12月8日，由中國—東盟中心和菲律賓旅游部聯合主辦的“旅游從業者職業教育培訓班”在馬尼拉舉行。來自菲律賓旅游部門、企業和旅游院校的人員參加培訓。中國—東盟中心秘書長楊秀萍、菲律賓旅游部主管主任布諾、旅游促進委員會負責人詹姆斯、菲律賓駐華使館公使奧萊亞、中心教文旅部主任榮叔男等出席。

詹姆斯在致辭中首先歡迎中國—東盟中心赴菲舉辦旅游從業者培訓班。他表示，根據菲旅游部門統計，今年前三季度有近38萬中國游客來菲旅游，同比增長11.69%，在菲入境游國家中排名第四。同時，中國已連續三年成為世界第一大游客輸出國，每年有超過一億人次出境旅游，成為包括菲在內的東盟國家重點爭取的潛力市場。菲旅游部門將以本次培訓班為契機，加強與其他東盟國家旅游部門和企業合作，深入研究中國旅游市場特點和游客出境消費習慣，提升產品針對性和服務質量，爭取吸引更多游客赴東盟國家旅游。

楊秀萍秘書長在致辭中感謝菲旅游部等對舉辦本次培訓班給予的大力支持和周到安排，并祝賀菲律賓成功舉辦第23屆APEC領導人峰會。她表示，東盟是中國周邊外交的優先方向，明年是中國—東盟建立對話關系25周年，在剛剛結束的第18屆中國—東盟領導人峰會上，中國領導人表示愿與東盟國家攜手前行，推動政治互信，深化經貿、人文等各領域務實合作，努力建設更加緊密的中國—東盟命運共同體，開創地區和平穩定、發展繁榮的美好未來。這些都為中國與東盟國家進一步加強旅游合作創造了有利條件。

楊秘書長表示，2014年，中國—東盟雙方互訪游客近1800萬人次，其中與菲律賓互訪游客137萬人次；今年前三季度，中菲游客互訪分別同比增長了16.4%和2.7%，發展勢頭良好。相信中心與菲旅游部在馬尼拉和宿務舉辦的旅游從業者職業教育培訓班將加深菲業界對旅游市場的了解，從而為游客提供更高水平的服務。楊秘書長還向與會代表們簡要介紹了中心為推動中國—東盟在貿易、投資、教育、文化和旅游領域開展務實合作等情況。

本次培訓班將向菲旅游業界介紹中國旅游發展概況與現狀、出境旅游市場特點、電子商務和營銷以及旅游規劃成功案例等，得到菲旅游業界的積極響應。

ACC Co-hosted “Meet China:Chinese Tourist Service Matching Workshop” in Manila

By ASEAN-China Centre (ACC)

C o-hosted by the ASEAN-China Centre (ACC) and the Department of Tourism of the Philippines,the “Meet China:Chinese Tourist Service Matching Workshop” was held in Manila,the Philippines on 8 December 2015.The participants of the Workshop were officials from the Philippines Tourism Board,tourism enterprises as well as academics.ACC Secretary-General H.E.Mme.Yang Xiuping,Director of Tourism Standards and Regulation Offi ce Ms.Bueno,Offi cer-in-charge of the International Promotion Department Mr.James Sy,Minister of the Philippine Embassy to China Mr.Ivan Frank Olea and Director of Education,Culture,Tourism Division (ECTD) of ACC Mr.Tri Purnajaya were among the participants of the Workshop.

In her remarks,Mr.James Sy appreciated ACC for cohosting the Workshop in the Philippines.According to the Philippines' tourism statistics,in the first 3 seasons of this year,nearly 380,000 Chinese tourists visited the Philippines,an increase by 11.69%,and ranked 4th among the inbound tourism countries to the Philippines.Meanwhile,China had been the largest outbound tourism market for 3 consecutive years,over 100 million mainland Chinese tourists traveled abroad in 2014,and the Chinese market had become the most popular destination among the ASEAN countries including the Philippines.The Department of Tourism of the Philippines would take this Workshop as an opportunity to enhance cooperation with other counterparts of ASEAN countries and also with tourism enterprises,conduct in-depth exchanges on the characteristics of Chinese tourism market and consuming habits of its travelers,and further promote its services to attract more tourists to visit the Philippines.

In her remarks,Secretary-General Yang expressed her appreciation for the support and arrangements from the Philippines in co-hosting the Workshop and also congratulated the Philippines for the successfully convening of the 23rd APEC Summit.She said that ASEAN was one of the priorities of China's foreign diplomacy and next year would be the 25th anniversary of ASEAN-China dialogue relations.She also highlighted the outcome of the 18th ASEAN-China Summit,in which the Chinese leader expressed the willingness to work closely with ASEAN countries to further promote political trust,deepen pragmatic cooperation in the areas of economic and trade,cultural and so forth,to forge a more cohesive people-to-people exchanges between ASEAN and China,create a brighter future for regional peace and stability,development and prosperity.All these would create more favorable condition for ASEAN and China to further strengthen tourism cooperation.

Secretary-General Yang said the bilateral visit between ASEAN and China was nearly 18 million in 2014,among which the two-way visit between the Philippines and China was 1.37 million.In the fi rst 3 seasons of this year,the two-way visit had increased by 16.4% and 2.7% respectively,which indicated a positive momentum for progress.She expressed her confi dence that the Workshop co-hosted by ACC and the Philippines Tourism Department would deepen the Philippines tourism industry’s understanding of the Chinese market,hence to provide better services for the tourists.She also briefed the participants on ACC’s unremitting efforts in promoting the functional cooperation between ASEAN and China in the areas of trade and investment,education,culture and tourism.

The Workshop contained the general information of the Chinese tourism development,the characteristics of its outbound travel market,E-commerce and tourism planning,which was beneficial to the local tourism industry.