亞歷山大·王：我行故我在

My name is Alexander Wang. I have a brand here in New York， and I was appointed creative director of 1）Balenciaga.

I started my brand in 2005. I was in school at the time. Uh， I’d just finished my sophomore year of college at 2）Parsons， and I was at this moment when I felt that I was ready for a new challenge， in a way， and I just really wanted to kind of get out there and kinda get my hands dirty， I guess， to put it in the simplest term.

我名叫亞歷山大·王，在紐約這里擁有自己的品牌，并被任命為巴黎世家的創意總監。

我在2005年創立自己的品牌，當時我還是名學生……呃，我剛剛在帕森設計學院念完大二，那時我便想，在某種意義上，我已經做好準備迎接全新的挑戰，真想出去闖一闖，以及……我想，簡而言之，就是想去親身體驗生活。

Everyday Inspiration

The idea， for me， in the beginning， was always two things. It was always to tell a story and to build a connection with the customer and an audience. I think， if you don’t have those two things， for me， in my opinion， you know， it’s not worth it. There always has to be a reference to something that I feel where there’s a comfort level. And I， by that I mean， you know， my roots and kind of pieces that I like are always very heavily rooted in sportswear， and this idea of ease and this idea of items that people love to wear and can relate to. There’s this idea of elevating the everyday that I just， I’ve always been attracted to. You know， I think a lot of people look at me and， you know， look at my age and they have immediately this 3）perception of the brand being， you know， what it is. And sometimes our customer’s a lot younger， and sometimes our customer’s a lot older， and I think that’s what’s so great. And what inspires me every day is that， you know， our brand really is much more about a sensibility and， uh， an attitude and， you know， it’s not defined by where you live or how old you are or， you know， what your cultural background is.

日常即靈感

對我來說，最開始的靈感總是離不開兩個要素——要用設計講故事，要與顧客、觀眾產生共鳴。如果你不具備這兩點，在我看來，你知道，這個設計就沒有價值可言了。我的設計總會參考一些我覺得舒適度不錯的東西，而我……也就是說，你瞧，我的設計根源和我喜歡的作品都有非常強烈的運動服元素，有一種輕松感，這些都是人們比較熟悉又喜歡穿的款式。我的設計理念就是讓日常生活有所升華……我總會被日常生活深深吸引。你知道，許多人看到我的形象，看到我的年紀，他們馬上就會對我的品牌定位有一個了解。有些時候，我們的顧客比我年輕得多；有些時候，他們是比我年長很多的人——我覺得這是很棒的一點。每天都會給我帶來靈感的是……你知道，我們的品牌更強調一種感性，一種態度，而這并不在于你家住哪里，不在于你的年齡，也不在于你的文化背景是什么。

First Memories

I think probably the first memories I have were probably just going with my mom to the hair salon and having to wait for her and， you know， sitting in the waiting area， and then， you know， naturally you’re just looking at magazines， ’cause that’s all there is to do. I just remember one time I， I stole one of the magazines from the hair salon and brought it home with me. And I just looked at it over and over and over again， and I probably read that issue probably over a hundred times. From that point on I would just start sketching， and I wanted to kind of recreate kind of the imagery that I saw.

And then， from that point， it kind of led my interest to kind of do more research and see， like， you know， what…who were these designers， you know， where did they study， what were they， you know， what were they doing and where were they designing. And then I decided that New York was kinda gonna be the place that was for me and that I was gonna start. I wanted it to be my first stepping stone.

回首童年

我想，我最早的記憶大概是跟著媽媽去發廊，只能在那里等她，你知道，在等候區枯坐時自然就會翻看雜志，因為那是唯一能打發時間的事情了。我只記得有一次我……我從發廊那兒偷拿了一本雜志，將它帶回家，然后不停地翻看，大概將那期雜志看了上百次。