No preservative
“No preservatives” doesn't mean better quality. No need for preservatives is perhaps because the product has more salt, sugar, or water, so preservatives are not absolutely needed. There are some foods rely on a lot of sugar, salt and alcohol to prevent spoiling. However, food with excessive sugar and salt usually have very low nutritional value. In addition, food with high content of alcohol are not conducive to the health, which are not worth buying even if they contain preservatives.
or sugar
Such deceptive statement is more common on labels for aleurone products and some cakes. For example, there is "no sucrose" on the label for a kind of powdered food, but there is "malt syrup" on the list of ingredients. Like sucrose, maltose is sugar, but the difference is that maltose has a little bit softer sweet taste. White sugar is also called "sucrose", the glycemic index of which is only 84, while that of the maltose is 106. There are many products contain no malt syrup, but contain "maltodextrin". Taste of maltodextrin is unsweet, but its speed to increase blood sugar is very alarming.
High fiber
Whatever high-fiber products they are, it indicates that the products contain 25% and more fat if they are "crispy". Layered, soft and crispy cakes or bread, such as egg tarts, croissants, cookies, digestive biscuits, short biscuits, including a lot of "high-fiber biscuits", contain a lot of fat. Even if they contain fiber, their ability to make people gain weight is much stronger than the same amount of rice and bread.
Non-fry
"Non-fry" absolutely does not mean low fat content of the product. It is discovered that the non-fried food has almost the same fat content with that of the fried food after the media have deliver the fried food and non-fried food to inspection department for inspection. The fat is added to the foods as the ingredients are added in the foods. For example, non-fried potato chips are not be fried after slicing the potatoes, but are shaped and toasted after mixing the potato powder with a lot of fat and seasoning, so even if the potato chips are not fried, they still contain high content of fat. So, it is still necessary to have a careful look at the fat content in the Nutrition Facts.
A variety of
nutrients
In some ads, a kind of food contain nutrients of a variety of ingredients, for example a food contains "nutrients of both fruits and milk", but you will find the truth that A accounts for 30%, B accounts for 10%, the other ingredients are water, sugar, thickener and other ingredients without nutritional value through a closer look at the list of ingredients. This combination is usually 1+1<2 in nutrition, so be careful.