Examples of Company Culture Done Right企業文化范例

Our handpicked list will inspire you to create a strong and durable culture at your own place of work.

我們精心挑選的這份名單將為您在自己的工作場所構建強大而持久的文化帶來靈感。

Company culture—the beliefs and behaviors of an organization—might be the single most important ingredient in a happy， engaged， and loyal workforce.

企業文化——一個企業的信念與行為準則——或許是培育快樂、敬業且忠誠團隊的最關鍵要素。

There are several factors at play in creating an effective work environment， but the most successful company cultures are created with the same North Star in sight： people. Simply put， the way an organization treats and supports its people is at the core of a culture that shines. And a culture that shines makes for a great place to work.

構建高效的工作環境涉及多重要素，但最成功的企業文化有著同樣的指導原則：以人為本。簡言之，企業對員工的支持與關懷是卓越文化的核心。而卓越文化造就了理想的工作場所。

The following organizations have built reputations for caring company cultures， and serve as examples for leading with integrity and purpose：

下列企業以關懷型企業文化著稱，是踐行誠信與使命的標桿：

Zoom： Delivering happiness

矚目：傳遞快樂

From its humble beginnings in 2011 through its rise to household-name status in the aftermath of COVID-19， the video conferencing juggernaut has held tight to the ethos that the best employees are happy employees. “Delivering happiness” is the company’s mantra， and the organization takes care to point out that this mandate extends to the people who work at the company as well as the communities it serves. Zoom’s numerous appearances on Glassdoor’s annual ranking of the best places to work suggests they’re doing something right.

自2011年低調創立到新冠疫情后家喻戶曉，這家視頻會議巨頭始終堅守一個信念：最佳員工是快樂員工。“傳遞快樂”是公司的信條，公司還強調這一理念不僅適用于員工，也適用于其服務的社群。矚目多次躋身美國知名招聘網站Glassdoor發布的年度最佳雇主榜單，足證其成功之道。

It’s worth mentioning that Zoom has joined the post-pandemic wave of tech companies that are requiring their workers to return to the office in some capacity， which generated some controversy. For his part， Yuan has made clear that flexibility will remain a hallmark of the company’s hybrid-work policy going forward， which suggests the company’s ongoing commitment to a caring culture.

值得一提的是，矚目已加入科技公司要求員工“部分回歸辦公室”的后疫情浪潮，此舉引發了一些爭議。公司創始人袁征明確表示，公司混合辦公政策仍將注重靈活性，這顯示出該公司對關懷型文化的持續承諾。

Patagonia： In business to save the planet

巴塔哥尼亞：立足商海，守護地球

Last fall， Patagonia founder Yves Chouinard and his immediate family made headlines when they handed over the company’s ownership to a trust and a nonprofit organization that were specifically created to protect the company’s independence and make sure that all of its profits are used to support environmental initiatives. Chouinard’s bold move is in keeping with Patagonia’s lengthy record of putting the planet before profit， whether through responsible sourcing or suing a former president to protect public lands. In 2018， the company even updated its mission statement to “We’re in business to save the planet.”

2022年秋天，巴塔哥尼亞創始人伊馮·喬伊納德及其直系親屬將公司所有權移交給了專門成立的一家環保信托基金和一家非營利組織，以保護公司的獨立性，確保所有利潤投入環保事業，此舉引發了關注。喬伊納德這一大膽舉措延續了公司長期堅守的“環保第一，利潤第二”的理念：無論是負責任的原料采購，還是為保護公共土地起訴前總統，都是在踐行地球優先的理念。2018年，公司索性將企業使命宣言更新為“立足商海，守護地球”。

But environmental causes aren’t the only avenue where Patagonia walks the talk of corporate integrity. The company was ahead of the curve in offering its employees flexible working hours and time off to pursue passion projects， long before these practices became relatively common workplace perks. When COVID-19 forced the immediate closure of its stores， the company both retained its staff and continued to pay them. And in 2022， CEO Ryan Gellert shuttered the company’s North American stores， warehouse， and offices for the week between Christmas and New Year’s to grant employees a week of paid time off.

巴塔哥尼亞所踐行的企業責任承諾可不限于環保領域。早在允許員工靈活辦公和為追求愛好而休假成為相對普遍的職場福利前，該公司便已率先施行這些舉措。新冠疫情期間門店被迫關閉時，公司為員工保薪留崗。2022年，從圣誕節到新年的那一周，首席執行官瑞安·蓋勒特關閉了北美的門店、倉庫及辦公室，讓員工帶薪休假一周。

Hubspot： Grow with a conscience， succeed with a soul

集客科技：成長持良知，功成守本心

As a workplace， this marketing， sales， and service software company is no stranger to best-of lists. And the reason why is simple： Hubspot’s company culture is all about people.

這家營銷、銷售與服務軟件公司多次入選最佳雇主榜單。原因很簡單：集客科技的企業文化就是以人為本。

A line from the Hubspot mission statement offers further insight： “We believe businesses can grow with a conscience， and succeed with a soul.” One way Hubspot has worked toward this noble goal is through its renowned “no door policy.” In short， everyone in the organization has equal access to everyone else， and all opinions are welcomed. It’s an approach that says： You matter， and we’re all in this together.

其使命宣言中的一句話揭示了深層理念：“我們相信，企業可以做到‘成長持良知，功成守本心’。”集客科技實現這一崇高目標的方式之一就是其著名的“零隔閡政策”，即公司內人人平等溝通、意見自由表達。這傳遞出一個信息：你很重要，你我彼此成就。

Pixar： Supporting creative collaboration

皮克斯：眾創共生

How does this company remain so consistently creative？ The answer is simple： by supporting creativity in all areas and by acknowledging and supporting the creativity of everyone around you.

皮克斯何以保持持續創新力？答案很簡單：全方位支持創新，認可并支持每位員工的創意。

The animation studio abides by a set of basic principles that permeate the entire culture. These include the idea that “innovation demands the ability to live with ambiguity”， that “passionate innovative leaders make my job fun，” and that “creative ideas come from collaborations.”

這家動畫工作室遵循一系列滲透整個企業文化的基本原則，如“創新需接納不確定性”“激情洋溢的創新領導者讓工作充滿樂趣”“創意源于協作”等。

There are other specific approaches that Pixar uses to create its culture， too. A particularly interesting one to note： Pixar employees are encouraged to share their unfinished work. This practice invites feedback and collaboration， displays work and talent， and it moves the creative process forward. In other words， creative culture isn’t just about fostering the creativity of individuals. It means working together creatively， too.

皮克斯還有其他的一些特定方式來構建其文化。有一種特別有意思：公司鼓勵員工分享未完成的作品。此舉可以促進反饋和協作，展現工作和才華，還可以推動創作進程。換言之，創意文化并不僅僅是培養個人創造力。它還意味著集體創意的共振。

Costco： Attracting， developing， and retaining strong teams

開市客：聚才育英，久業長青

When Costco was just getting established， the warehouse retailer’s offerings and business practices were unusual. But the company’s commitment to the four essential operational choices in a “good jobs system”—offer less， standardize and empower， cross-train， and operate with slack—makes it possible to invest greater resources in frontline staff， both in terms of training and compensation. The company also boasts a high rate of internal promotion， developing its leaders from the ground up.

開市客成立初期，其倉儲式零售模式與經營策略頗為獨特。但公司恪守“優質崗位體系”四大要素（精簡品類、標準化賦能、輪崗培養、彈性運營），得以向一線員工傾斜更多培訓與薪酬資源。此外，其內部晉升率很高，領導層多從基層培養。

“Seventy cents of every dollar spent by Costco goes to employee wages，” said founder James Sinegal in a 2018 lecture at the MIT Sloan School of Management. “The company has a 7 percent turnover rate， compared to 60 to 70 percent at other retailers.” This system translates directly into effective customer service， feeding a virtuous cycle. The company’s culture continues to be credited as a major factor behind its enduring success.

創始人詹姆斯·西內格爾2018年在麻省理工學院斯隆管理學院的一次演講中表示：“開市客支出的每1美元中有70美分用于支付員工薪酬，我們的人員流動率僅7%，而其他零售商高達60%到70%。”這一作法直接轉化為高效的客戶服務，形成了良性循環。開市客的企業文化始終被視為該公司長盛不衰的重要原因。

Clif Bar amp; Company： Nutritious energy built on purpose

克利夫食品公司：以使命為基石，傳遞營養能量

Clif Bar amp; Company is about more than just energy bars. The company has aligned itself with fair trade manufacturing and environmentally sustainable protocols for decades. Their reason why is simple： ethical business practices were always part of the company’s culture， central to its mandate and mission.

克利夫食品公司不僅僅生產能量棒。數十年來，公司始終踐行公平貿易與環境可持續標準。原因很簡單：商業實踐合乎道德標準一直是其企業文化的一部分，是企業使命和宗旨的核心。

The company’s culture page is filled with the initiatives and projects， both personal and company-focused， of people across the organization.

公司網站的文化頁面上滿是全體員工提出的倡議與項目，既有針對個人的也有關注公司的。

What Clif Bar amp; Company seems to have figured out long ago is that companies are communities. If you invest in your community， it will not only thrive， but propel the organization forward by inspiring people to believe in the company and to champion it—not simply as an entity apart from them， but as a part of them.

克利夫食品公司似乎早已悟透：企業即社群。投資社群不僅會使其蓬勃發展，還能激發員工將公司視作自身一部分（而非自身之外的實體）去信賴與捍衛，從而推動公司前行。

（譯者為“《英語世界》杯”翻譯大賽獲獎者）