從破圈到長(zhǎng)青：蘇州絲綢檔案?jìng)鞑サ臄⑹聶C(jī)制與優(yōu)化路徑

摘 要：文章立足于檔案敘事視域，基于提出問(wèn)題—分析問(wèn)題—解決問(wèn)題的思路，從敘事邏輯、敘事主體、敘事資源、敘事內(nèi)容、敘事方式和敘事受眾六個(gè)維度闡述蘇州絲綢檔案?jìng)鞑サ臄⑹聶C(jī)制。而后，從本土與國(guó)際接軌的失調(diào)、參與主體與需求的錯(cuò)位、數(shù)據(jù)形態(tài)與價(jià)值的脫嵌、內(nèi)容形態(tài)與結(jié)構(gòu)的失衡、媒介融合與定位的脫節(jié)、用戶黏性與參與的失序六個(gè)層面分析絲綢檔案?jìng)鞑ゴ嬖诘膯?wèn)題。最后，從樹(shù)立批判意識(shí)開(kāi)展本土實(shí)踐、多元主體參與共建共享共贏、運(yùn)用數(shù)據(jù)方法挖掘數(shù)據(jù)價(jià)值、強(qiáng)化敘事結(jié)構(gòu)提升沉浸體驗(yàn)、深化媒介融合打造故事宇宙、實(shí)現(xiàn)供需平衡增強(qiáng)用戶黏性六個(gè)層面提出建議。

關(guān)鍵詞：絲綢檔案；檔案?jìng)鞑ィ粰n案敘事；蘇州市工商檔案管理中心

分類號(hào)：G279.2

From Temporary Renown to Lasting Popularity： Storytelling Mechanisms and Optimization Paths in the Dissemination of Suzhou Silk Archives

Liu Rui1， Tan Biyong2， Wang Qi2

（ 1. School of Information RezZsqSCXqHVhxpxg9oC/Mtw==source Management， Renmin University of China， Beijing 100872； 2. School of History， Shandong University， Jinan， Shandong 250100 ）

Abstract： Based on the archival storytelling perspective， this paper analyzes the storytelling mechanisms in the dissemination of Suzhou silk archives in six dimensions： narrative logic， narrative subject， narrative resources， narrative content， narrative mode， and narrative audience， based on the idea of posing problems， analyzing problems， and solving problems. Subsequently， the issues of the dissemination of Suzhou silk archives are examined from six dimensions： the dissonance between local and international convergence， the mismatch between the participating subjects and their needs， the dislocation of data form and value， the imbalance between content form and structure， the disjunction between media integration and positioning， and the disorder between user stickiness and participation. Finally， suggestions are proposed at six levels： establishing critical consciousness， carrying out local practice， engaging multiple subjects， fostering sharing and a win-win situation， applying data methods to explore data value， strengthening narrative structure， enhancing immersive experience， deepening media fusion， creating a storytelling universe， and achieving a balance between supply and demand to enhance user stickiness.

Keywords： Silk Archives； Archival Dissemination； Archival Storytelling； Suzhou Industrial and Commercial Archives Center

蘇州絲綢檔案記錄了蘇州絲綢的發(fā)展歷程，涵蓋產(chǎn)品種類、制作工藝等諸多原始記錄，是絲綢文化傳承、絲綢產(chǎn)業(yè)發(fā)展的資源寶庫(kù)。然而，歷史的變遷與時(shí)代的洪流，也曾讓這些珍貴的檔案在20世紀(jì)末期的國(guó)企改制大潮中一度面臨遺失與損壞的危機(jī)。在這一關(guān)鍵時(shí)刻，蘇州市檔案部門(mén)以保護(hù)絲綢檔案、傳播傳統(tǒng)文化為己任，通過(guò)實(shí)施一系列嚴(yán)謹(jǐn)而有效的措施，成功守護(hù)蘇州民族工商業(yè)發(fā)展的歷史記憶，為后世留下寶貴的財(cái)富。蘇州中國(guó)絲綢檔案館正式開(kāi)館，標(biāo)志著蘇州絲綢檔案工作進(jìn)入一個(gè)新的歷史階段。蘇州市檔案部門(mén)在持續(xù)做好絲綢檔案保護(hù)工作的同時(shí)，更致力于開(kāi)辟絲綢檔案?jìng)鞑サ男滤悸贰⑿路椒ǎㄟ^(guò)舉辦展覽、出版專著、組織實(shí)景游戲等方式，推動(dòng)蘇州檔案事業(yè)的高質(zhì)量發(fā)展，讓更多的人了解蘇州絲綢檔案的價(jià)值和魅力，為絲綢文化的傳承和發(fā)展提供動(dòng)力。……