中華優(yōu)秀傳統(tǒng)文化在中職商貿(mào)類教學(xué)中的運(yùn)用

摘要：中華優(yōu)秀傳統(tǒng)文化作為中華民族獨(dú)特的寶貴遺產(chǎn)，在幾千年的歷史發(fā)展中孕育了獨(dú)特的商業(yè)理念和商業(yè)元素，對(duì)現(xiàn)代中職商貿(mào)類專業(yè)教學(xué)具有重要的借鑒價(jià)值。文章首先闡述了商業(yè)的本質(zhì)特征，然后從商業(yè)理念、商業(yè)場(chǎng)所、商業(yè)商品和商業(yè)貨幣這4個(gè)方面介紹了商業(yè)的誕生與發(fā)展。其次，介紹了傳統(tǒng)商業(yè)發(fā)展中保留的中華優(yōu)秀傳統(tǒng)文化烙印，如交易儀式、商業(yè)談判、商業(yè)誠(chéng)信、商品附加文化，以及品牌與地域文化。最后，介紹了中華優(yōu)秀傳統(tǒng)文化與中職商貿(mào)類專業(yè)教學(xué)相結(jié)合的策略，在保留傳統(tǒng)商業(yè)精髓文化的同時(shí)結(jié)合全新的經(jīng)營(yíng)理念，提升學(xué)生的商業(yè)素養(yǎng)。研究發(fā)現(xiàn)，通過引入中華優(yōu)秀傳統(tǒng)文化的教育內(nèi)容和教學(xué)方法，可以增強(qiáng)學(xué)生的商業(yè)道德意識(shí)、職業(yè)素養(yǎng)和創(chuàng)新能力。

關(guān)鍵詞：中華優(yōu)秀傳統(tǒng)文化;中職商貿(mào);古代商業(yè);中職教學(xué);誠(chéng)實(shí)守信;商業(yè)談判

中圖分類號(hào)：G712? ? ? ? ? ? ? ? ?文獻(xiàn)標(biāo)識(shí)碼：A? ? ? ? ? ? ? ? ?文章編號(hào)：2096-4110（2024）05（a）-0145-06

The Application of Traditional Culture in Secondary Vocational Business Teaching

WANG Chaojun

（Wuzhong Secondary Vocational School， Suzhou Jiangsu， 215000， China）

Abstract： Traditional culture， as a unique precious heritage of the Chinese nation， has given birth to unique business ideas and commercial elements in the thousands of years of history， and has important reference value for the teaching of modern secondary vocational trade majors. The paper first expounds the essential characteristics of business， and then introduces the birth and development of business from the four aspects of business philosophy， business place， commercial commodity and commercial currency. Secondly， it introduces the traditional culture brand retained in the development of traditional business， such as transaction ceremony， business negotiation， business integrity， commodity added culture and brand and regional culture. Finally， this paper introduces the strategy of combining traditional culture with the teaching of secondary vocational business majors， while retaining the essence of traditional business culture and combining the new business philosophy to improve students' business literacy. It is found that by introducing the education content and teaching method of traditional culture， students can enhance their awareness of business ethics， professional quality and innovation ability.

Key words： Traditional culture; Secondary vocational business; Ancient business; Secondary vocational teaching; Honesty and trustworthiness; Business negotiation

中華優(yōu)秀傳統(tǒng)文化是一個(gè)國(guó)家和民族的精神瑰寶，承載著豐富的歷史、文化和生活智慧。隨著全球化和信息技術(shù)的迅猛發(fā)展，中職商貿(mào)類教育面臨著新的挑戰(zhàn)和機(jī)遇。在這一背景下，將中華優(yōu)秀傳統(tǒng)文化與商貿(mào)教育相結(jié)合，不僅能夠傳承中華優(yōu)秀傳統(tǒng)文化，也能夠提升學(xué)生的商務(wù)素養(yǎng)和職業(yè)能力。因此，探討中華優(yōu)秀傳統(tǒng)文化在中職商貿(mào)類教學(xué)中的運(yùn)用，從理論和實(shí)踐角度闡述中華優(yōu)秀傳統(tǒng)文化的價(jià)值，對(duì)于提升學(xué)生的商貿(mào)素養(yǎng)具有重要意義。……