Viral Attractions
2024-01-01 00:00:00
漢語世界(The World of Chinese) 2024年2期
LABOR DAY Holiday TRAVEL IN NUMBERS
2024: 59 million domestic trips per day
2019: 49 million domestic trips per day
Average spending per trip is still lower than pre-Covid levels
2024: 566 yuan
2019: 603 yuan
Top Domestic Tourist Cities
Beijing" ""Shanghai"" "Hangzhou， Zhejiang"""" Chengdu， Sichuan"""" Chongqing
top small city destinations
Yangzhou， Jiangsu"""" Luoyang， Henan"""" Qinhuangdao， Hebei
Rise of Viral Cities
Harbin， Heilongjiang
When: January – February 2024
Major attractions: Ice and Snow Festival， friendly locals
Over 81% increase in average daily visitors， and 235% increase in tourism revenue during the Lunar New Year holiday
Tianshui， Gansu
When: March – April 2024
Major attraction: Malatang (a spicy broth street food)
2000% growth in searches for Tianshui on travel app Qunar; bookings increased by 21 times during the Qingming Festival holiday
Zibo， Shandong
When: March 2023 – Now
Major attractions: Barbecue， Duek Head Guy and other influencers
5.9 million Zibo-related videos posted on Douyin in the past year， with 28.4 billion total views
