中國年輕人轉向在線流媒體賺錢

黃連英

Many young Chinese are increasingly turning to online streaming as a way to earn money while selling products for major companies. The job involves livestreaming on popular social media services in China. A person leading such livestreams is known as a host. The goal is to persuade users to spend money with large brands such as Under Armor， Lancome and Hugo Boss.

One such streamer is 28-year-old Zhang Jinyu， a former model who studied fashion in college. She told reporters from Reuters news agency she has already completed hundreds of hours of live streams to publicize products for YSL Beauty and other brands. Zhangs livestreams can involve her continuously speaking on camera for up to six hours.

Reuters reports that Zhang is one of millions of young Chinese currently facing record youth unemployment of more than 21 percent. Livestreaming sales is one way social media users can earn money without having to get a full-time job.

“For livestreaming， the threshold to enter the industry is very low，” Zhang said. “I can pick up my phone and Im livestreaming.” She noted， however， that livestream selling is now very competitive， making it difficult for newcomers to gain a following. “If you can persevere， you can get better and better，” Zhang said.

Zhang is not alone in her desire to make livestream hosting a career. A recent public opinion study asked more than 10，000 young people on Chinas social media service Sina Weibo how they feel about the issue. More than 60 percent said they would be interested in working as an internet influencer or livestreaming host. The COVID-19 pandemic helped lead livestreaming sales growth that brought in about $480 billion in China last year.

That growth led to a series of agencies being created that aim to train new hosts and connect them with established brands. Shining Li， for example， is vice president of Romomo. She told Reuters she thinks livestreaming is currently “one of the most important methods of communication” for the international brands she works with.

（材料來自51VOA網站，有刪改）

1. What is the authors purpose in mentioning Zhang Jinyu？

A. To praise her achievements as a livestreaming host.

B. To attract more young people to join in online streaming.

C. To prove many young Chinese like working as a livestreaming host.

D. To show many young Chinese are earning money by online streaming.

2. What can be learnt about Zhang Jinyu according to the passage？

A. She is diligent and intelligent.

B. She is diligent and perseverant.

C. She is easy-going and perseverant.

D. She is easy-going and warm-hearted.

3. What does the underlined word “threshold” in Paragraph 4 mean？

A. Ticket. ? B. Price. ? C. Beginning. ? D. Charge.

4. Which of the following isnt mentioned about livestreaming？

A. Livestreaming selling isnt full of much competition.

B. Livestreaming selling can help the unemployed earn money.

C. Many young Chinese people want to be livestreaming hosts.

D. The COVID-19 pandemic led to livestreaming sales growth.

1. D。解析：推理判斷題。材料第一段第一句提到“越來越多的中國年輕人將在線流媒體作為一種賺錢渠道”，結合材料第二段第一句中的“One such streamer is 28-year-old Zhang Jinyu”，我們可知，作者采用例證法，旨在說明越來越多的中國年輕人通過在線流媒體賺錢。故選D。

2. B。解析：推理判斷題。材料第二段第二句提到“她已經完成了數百小時的直播”，由此可知，她是個堅持不懈的人；材料第二段第三句提到“她可以連續播上6個小時”，由此可知，她是個勤奮的人。故選B。

3. C。解析：詞義猜測題。材料第四段中畫線詞所在句子的大意為“張說進入直播這個行業的門檻非常低”，由此可知，“threshold”應有“起點，門檻”之意。故選C。

4. A。解析：細節理解題。根據材料第四段中的“that livestream selling is now very competitive， making it difficult for newcomers to gain a following”，我們可知，現在的直播帶貨競爭非常激烈。A選項內容與之相反，故選A。