科隆展覽大力推行數字化策略

目前，科隆展覽集團正在大力推行數字化策略，并在員工層面做了必要投資。除了目前的“科隆3.0”母計劃，科隆展覽的重要數字化平臺還包括“創新-組織-基礎設施”策略。

考慮到在商務活動中，技術的發展與變革會對會展業務產生影響，科隆計劃為超過700名員工提供軟件與移動設備方面的最新培訓。科隆展覽首席執行官Herbert Marner表示，當前，科隆已引進客戶云（Cloud for Customer）操作系統與個性化市場營銷系統，擁有全球范圍內極為先進的IT設備。

投資古巴論壇在京成功舉辦

12月1日，由中國貿促會和古巴國家商會共同主辦的投資古巴論壇在北京成功舉辦。中國貿促會副會長尹宗華和古巴外貿外資部部長羅德里格·迪亞斯出席論壇并致辭。

馬爾米耶卡部長等古方政府官員介紹了古巴吸引外國投資的政策、法規、機遇和優勢等，對中國企業赴古巴投資表示熱烈歡迎。希望通過本次論壇活動，雙方企業能夠取得務實的合作進展。兩國來自農業、信息、金融、文化等領域的200余位企業代表與會進行了業務洽談和商業對接。

《2016中國外貿服務市場調查報告》顯示：貿易配對服務受青睞

10月12日，由機械工業信息研究院《進出口經理人》雜志社與阿里巴巴研究院聯合主辦的2016中國進出口經理人年會暨中國企業“走出去”風險管理研討會在北京舉行。

會議發布的《2016中國外貿服務市場調查報告》年度報告顯示，參展企業目前最青睞的服務是貿易配對服務（15.2%），希望通過配對提高與海外買家的面對面洽談效率。緊隨其后的服務需求為擴大熱門展覽資源、加強宣傳、更低的參展費用等。調查也顯示，受訪企業年均參展頻率為2.9次，比上一年提高0.3次。而與企業開拓市場的需求相符成為企業選擇展會的首要考慮因素（31.8%）。

More than a “nice to have” – the basis for the future

In order to equip company employees to undertake the digital strategy， Koelnmesse has made the necessary investments. In addition to Masterplan Koelnmesse 3.0， the digital strategy iIOI （Innovation， Organisation， Infrastructure） is intended as a further significant measure. Given that technological developments and changes in business processes will also affect the trade fair business， the employees numbering around 720 will be brought right up to date on issues relating to software and mobile devices. With the introduction of the operating system Cloud for Customer， in short C4C， and the Hybris marketing system， the company now has the most modern IT architecture worldwide， according to CEO Herbert Marner.

China-Cuba Business Forum held in Beijing

On 1 December， China-Cuba Business Forum was held in Beijing. The forum was c0-hosted by CCPIT and Cuba Chamber of Commerce. Leaders from the two organizations gave welcome speeches and government officials introduces bilateral investment environment. About 200 delegates from the fields of agriculture， information， finance and culture attended.

Research shows business match service is mostly valued by Chinese exhibitors

On 12 October， released by Imp-Exp Executive magazine， the 2016 China Foreign Trade Service Market Research Report shows that for Chinese exhibitor at overseas exhibitions， business match service is most demanded. Other services highly favored are： more booths from popular exhibitions， more public exposure， and lower exhibition fee. The research also finds that original market development plan is the major factor for choosing exhibitions.