“兔圓圓”來了！2023年中央廣播電視總臺春晚標識和吉祥物發布

奇速英語國際教育研究院

On December 22， the China Media Group released its official logo（標志） and mascot（吉祥物）， "Tu Yuanyuan" （literally round bunny） for the 2023 Spring Festival Gala， under the theme of "A more prosperous life in a thriving（旺盛的） China in the new era".

The Year of the Rabbit is just around the corner， with Chinese New Year arriving on January 22 in 2023. At precisely 8 p.m. on Lunar New Year's Eve in practically every Chinese household， families get together in front of TV， watching performances such as dance and operas. The Spring Festival Gala， hosted by China Media Group （CMG）， known as "Chunwan" in Chinese， has become an indispensable part of the Chinese Lunar New Year celebration since 1983. The 2023 Spring Festival Gala will air on Spring Festival Eve， which falls on January 21.

After gathering countless audiences' favorite options and through systematic and informative big data research， the 2023 Spring Festival Gala official logo and mascot image， "Tu Yuanyuan"， was born. It is the first intellectual property mascot generated through big data analysis in the 40-year history of the Spring Festival Gala.

The mascot "Tu Yuanyuan" shows the aesthetics（美學） and meaning of the traditional Chinese zodiac sign rabbit. The image is inspired by the earliest rabbit-shaped animal found in the world so far， and creatively presents the scientific research achievements in China. The design of the mascot "Tu Yuanyuan" was completed in four months by Chen Xiangbo， the director and chief curator of Guan Shanyue Art Museum in Shenzhen， and the visual design team of the Spring Festival Gala. The overall image is based on the characteristics of the Chinese white rabbit， incorporates（吸收） the aesthetic style of gongbi， a careful realist technique in Chinese painting， and is completed using 3D modeling technology.

1.What can we know from Paragraph 2？

A.The venue of the Spring Festival Gala.

B.Tu Yuanyuan's design process.

C.The time of Spring Festival Gala.

D.The Spring Festival Gala's developing process.

2.What does the underlined word "indispensable"

mean？

A.Temporary. ? ? ? ? ? ? ? ? ?B.Essential.

C.Overwhelming. ? ? ? ? ? D.Alternative.

3.What's the main idea of Paragraph 4？

A.How the image of "Tu Yuanyuan" came about.

B.Why Chinese people like Chinese white rabbits.

C.When the traditional Chinese zodiac signs appeared.

D.Who thought of the idea of designing a mascot.

4.In which section of a newspaper may this text appear？

A.Entertainment. ? ? ? ? ? ? ? ?B.Culture.

C.Science&Tech.? ? ? ? ? ? ? ? ? ?D.Celebrities.

參考答案

1.C。解析：細節理解題。根據第二段的“At precisely 8 p.m. on Lunar New Year's Eve in practically every Chinese household”這一句，我們可知，春節聯歡晚會于每年除夕晚上8點開始。故選C。

2.B。解析：詞義猜測題。根據畫線單詞前面的“At precisely 8 p.m. on Lunar New Year's Eve in practically every Chinese household”和后面的“since 1983”以及“in the 40-year history of the Spring Festival Gala”，我們可知，春晚從1983年起成為中國農歷新年慶祝活動的重要組成部分，每年人們都會聚集在電視機旁，觀看節目，這已經延續了40年。故選B。

3.A。解析：段落大意題。根據第四段內容，我們可知此段主要介紹“兔圓圓”這個形象是如何設計出來的。故選A。

4.B。解析：推理判斷題。本文首段提及了2023年中央廣播電視總臺春晚標識和吉祥物的發布，全文主要介紹了春晚以及吉祥物“兔圓圓”的相關情況，最有可能出現在文化版塊。故選B。