MICE標準化與定制化的融合與創新

全球疫情常態化，引發了一場MICE行業的深刻變革。瞬息萬變的市場環境，給MICE行業的發展帶來許多不確定因素。疫情加速了數字化技術發展，會議活動的規模、辦會模式等也在發生變化。市場需求更加多元化、個性化、精細化，主辦方預算減少，愈加追求“高性價比”，MICE的定制化時代來臨。

面對主辦方的復雜需求，在MICE標準化與定制化之間，企業如何選擇？如何將服務標準化與定制化相融合，更好的滿足主辦方需求？后疫情時期，隨著MICE產業鏈融合發展，邊界愈加模糊，如何發揮服務標準化的核心價值？MICE定制化與標準化之間存在矛盾嗎？又如何通過標準化提質增效，提升服務品質，引領企業國際化發展？

本期《旅游會展》專題欄目策劃“MICE標準化與定制化的融合與創新”，邀請MICE業界人士共同探討新常態下MICE標準化與定制化的意義和價值。

Integration and Innovation for Standardization and Customization of MICE

A profound change has taken place in the MICE industry due to the global pandemic New Normal. The rapidly changing market environment has brought about many uncertain factors for the development of MICE industry. The pandemic has accelerated the digital technology development， and the scale of events and the convening mode have also been changing. The time for the customization of MICE is approaching as there are more diversified， personalized and fine demands in the market， and the organizer with the less budget， is more in pursuit of the high cost-effectiveness. How will the enterprise make the choice between the standardization and customization of MICE in face of the complex demand from the organizer？ How to integrate the standardization and customization of services to better meet the demands of organizers？ The line is becoming more and more indistinct with the integration and development of MICE industry chains in the post-pandemic age， how to take advantage of the core value of standardization of services？ Any contradiction between the standardization and customization of MICE？ And how to improve the quality and efficiency， and the quality of services to lead the international development of enterprises through the standardization？ On this edition of our column， we specially plan for the topic of“Integration and Innovation for Standardization and Customization of MICE”， and invite those from MICE industry to together discuss the significance and value of standardization and customization of MICE in the New Normal.