智能亞運：一起來捕捉“亞運火苗”

智能亞運：即充分利用“互聯網+”、人工智能等在體育比賽、場館運行、指揮體系、通信技術、開閉幕式、觀賽體驗、亞運村、語言服務和綜合保障等方面的智慧應用，辦成一屆智能化程度較高的亞運盛會，讓亞運會成為中國智能化成果充分展示的重要舞臺，推動智能亞運、智能城市、智能產業互融發展。

9月9日，杭州亞運會數字觀賽服務平臺“智能亞運一站通”正式推出“捕火苗”玩法，用戶可以通過捕捉虛擬“亞運火苗”，贏取亞運周邊禮品和紀念品，為杭州亞運會助力。

此次亞運火苗模塊“捕火苗”功能上線，用黑科技賦能智能亞運，打造全新的參與體驗，提高亞運影響力、傳播性和體驗感，助力實現綠色、智能、節儉、文明亞運。

在杭州亞運會“綠色、智能、節儉、文明”的辦賽理念中，“智能”是一個很亮眼的詞匯。

從一開始，杭州亞組委便希望，通過互聯之網盡可能放大亞運會邊際效應，依托杭州的廣闊互聯網平臺優勢，著力打造一屆更加智能的亞運會。智能亞運，既是亞奧理事會對杭州亞運會的期待，也是杭州打造“數智杭州? 宜居天堂”的重要抓手。立足于智能辦賽、智能觀賽、智能參賽、智能場館與亞運村，杭州亞運會將成為中國實力尤其是數字經濟實力的一次全面展示。

為此，“智能亞運一站通”誕生了。目前，這一圍繞“票、食、住、行、游、購”六個方面打造的國際大型綜合性運動會史上首個一站式數字觀賽服務平臺，注冊用戶超1000萬，日均訪問人數達70萬。

人人都是在線“火炬手”

“亞運火苗”是“智能亞運一站通”全新推出的站內聚合玩法，以熊熊燃動的火焰——“亞運火苗”為獎勵，串聯起站內各式科技感滿滿的玩法，用戶可以通過“掃一掃”“走一走”“動一動”以及此次推出的“捕火苗”玩法等多種方式，獲取“火苗”。

“火苗”不僅可用于“亞運公益”中捐贈亞運足球夢想學校，以愛心助力點亮孩子們的足球夢想，助推青少年足球發展，還可用于站點抽獎活動中兌換抽獎機會，贏取杭州亞運會紀念品，在“火苗商城”中，也可靠手速直接用火苗兌換各種亞運周邊紀念品。

“捕火苗”運用多媒體、三維建模、場景融合等新技術與新手段，將計算機生成的虛擬物體——亞運火苗疊加到真實的城市地圖之上。上支付寶搜“亞運”，進入“智能亞運一站通”，打開“捕火苗”，根據地圖圖標找到位置后，在火苗附近500米的范圍內，通過左右移動手機便可以找到火苗，點擊屏幕進行捕捉。

每個地標點附近將有5至10個虛擬火苗點可進行捕捉，每個虛擬火苗點每天只支持捕捉1次，每次捕捉可獲得3個火苗，每位用戶每日至多可捕捉60個火苗。

此次首批開放的為本屆亞運會主辦城市杭州近600個點位，分布在亞運會場館、著名景區以及部分高校，其他地區將會陸續開放。暫未開放地區用戶可進入“智能亞運一站通”，訂閱開城提醒，會在第一時間獲得通知。

“智能亞運一站通”作為杭州亞組委攜手支付寶推出的國際大型綜合性運動會史上首個一站式數字觀賽服務平臺，通過運用區塊鏈、大數據、人工智能等高新技術，對接數字城市各類資源，整合亞運城市各類場景應用，為觀眾提供從購票、出行、觀賽到住宿、用餐和旅游等一站式服務。

構建“云上亞運”

杭州亞組委將“智能”作為四大辦賽理念之一，將依托浙江、杭州數字經濟發展優勢，將各類高新技術全面應用于智能指揮、智能安防、智能出行、創新技術應用展示等十大領域，奮力打造一屆具有“中國特色、浙江風采、杭州韻味、精彩紛呈”的盛會。

杭州亞運會將借助區塊鏈技術，在票務、火炬傳遞、資金監管、數字特許商品等方面進行示范應用。同時，依托“智能亞運一站通”推出全球首個采用區塊鏈技術的“鏈上火炬”活動，讓人人都有機會“圓夢”成為亞運火炬手。

此外，杭州亞運會將致力于打造第一屆“云上亞運”——賽事管理、賽事成績、賽事支持等核心系統均采用云智能技術。來自45個國家（地區）的近萬名運動員、數十萬工作人員、上百萬參會者以及上億觀眾，將在云計算、數據智能、智聯網、移動協同等阿里云技術支持下，參與、觀看亞運會。

據了解，亞運會期間，“智能亞運一站通”將為觀眾提供包括出行、購票、餐飲、酒店、旅游、公益等在內的一站式18種智能服務。杭州亞組委將在杭州和5個協辦城市以及北京、上海、廣州、烏魯木齊4個口岸城市建立近百個亞運服務網點，全面接入智能支付相關服務，滿足觀眾便捷觀賽需求。

同時，杭州亞運會已經在互聯網平臺上開設官方旗艦店，這也是杭州亞運會全球首家開業的特許商品零售商店，上線的首批商品有60余款，涵蓋貴金屬、徽章、文具、郵品、珠寶配飾、家居日用等多個品類。

截至目前，杭州亞運會已確定了4個層級78家贊助企業。此外，杭州亞運會已完成了防偽服務商、首批特許生產商和特許零售商的征集工作;征集確定了33家特許生產商、10家特許零售商，開設了1家天貓旗艦店、1家電視購物平臺和43家線下零售店，覆蓋全國25座城市的熱門商圈和旅游景點。

杭州亞運會是推進全省數字化改革的重要場景，是打造“重要窗口”和建設共同富裕示范區的標志性成果。杭州亞組委以數字化改革為牽引，依托浙江、杭州數字經濟優勢，統籌推進“智能亞運”建設。重點圍繞智能指揮、智能安防、智能出行、創新技術應用展示等十大領域，構建“安全、便捷、精彩”的智能化應用體系，從辦賽、參賽和觀賽三個維度，通過最新技術與亞運場景深度融合，一方面將最新、最酷、最前沿的科技應用在亞運籌辦各個環節;另一方面，希望為高新科技產業提供新機遇，放大亞運會的乘數效應，推動數字經濟發展。

Smart Asian Games

Green Asian Games： Fully showcase the beautiful ecological environment， low-carbon environmental protection and sustainable development of Hangzhou. The concepts of “green”， “low carbon”， “energy saving” and “environmental protection” will be fully integrated into the process of organizing the Asian Games to hold a “resource-efficient and environment-friendly” Asian Games.

Users can now capture virtual flames of the Asian Games in a game to win prizes and cheer for the upcoming event.

Released on September 9， 2021， the game， called “Catch the Flame”， was one of the modules of the Smart Asian Games info platform， and part of the campaign to enable a “smart” Asian Games through the latest cutting-edge technologies. It is aimed to foster a completely different participation experience and increase the influence of the Asian Games， ultimately realizing a green， smart， economical and ethical Asian Games.

Indeed， “smart” is one of most talked-about features for the upcoming Asian Games in Hangzhou. From the very beginning， the HAGOC hoped to maximize the marginal value of the Asian Games through the internet and run a “smarter” Asian Games through Hangzhous vast internet platforms and networks.

To this end， the Smart Asian Games info platform was developed， the first one-stop digital viewing service platform in the history of international sporting event， which covers ticket， food， accommodation， transportation， tourism and shopping， with over 10 million registered users and 700，000 daily visitors.

“Catch the Flame” is an integrated game introduced by the Smart Asian Games info platform， with the virtual Asian Games flame as reward. It employed multimedia， 3D modeling， scene fusion and other new technologies and superimposed the computer-generated virtual object — the Asian Games flame — onto real objects. Search “Asian Games” on Alipay， enter “Smart Asian Games info platform”， open “Catch the Flame”， find the locations according to the map icon， move your mobile phone around within 500 meters of the flames， and then click the screen， users will easily capture the flame through scanning， walking， moving and a variety of others ways.

The flames that users have obtained not only can be used for charity and public service — for example， as donation for football schools to help youth football development， they can also be used lucky draws to win the Asian Games souvenirs. Moreover， users can exchange them for Asian Games merchandise on an online store aptly titled “Flame Store”.

Relying on the rapid development of digital economy in Hangzhou and throughout Zhejiang province， the HAGOC has made “smart” as one of the central ideas of running the Asian Games. It intends to comprehensively apply all kinds of high and new technologies to the following ten fields， including smart command， smart security， smart transportation， innovative technology application， and strives to make the games a most memorable event with “Chinese style， Zhejiang glamor and Hangzhou flavor”.

The Hangzhou Asian Games will apply the blockchain technology in ticketing， torch relay， financial supervision， licensed digital goods， among other aspects. At the same time， the worlds first “blockchain torch relay” will be launched via the Smart Asian Games info platform so that everyone could have the chance to be a torchbearer of the Asian Games.

Indeed， during the event， the Smart Asian Games info platform will provide visitors with 18 one-stop intelligent services， including transportation， ticket purchasing， accommodation， tourism， public welfare and so on. The HAGOC will set up about 100 service outlets in Hangzhou and the other five co-host cities， as well as in Beijing， Shanghai， Guangzhou and Urumqi， with smart payment services fully installed to allow spectators to watch the competitions more conveniently.

In addition， the Hangzhou Asian Games will also endeavor to become the first “Cloud Asian Games” — event management， event outcomes， event logistics as well as other core areas will feature intelligent cloud technology. Nearly 10，000 athletes， hundreds of thousands of staff， millions of attendees and hundreds of millions of spectators from 45 countries （regions） will participate in and watch the Asian Games with the support of Alibaba cloud technologies such as cloud computing， data intelligence， intelligent networking and mobile collaboration.

At present， an online official flagship store for the Hangzhou Asian Games has been opened， which is the first licensed merchandise retail store. The first batch of goods， with more than 60 types， include precious metals， badges， stationery， philatelic products， jewelry accessories， household necessities， among others.

The Hangzhou Asian Games is a major occasion to promote the digital reform of Zhejiang province， and a landmark achievement of building Zhejiang into an important window of China as well as a common prosperity demonstration area. Guided by digital reform and relying on the advantages of digital economy in Zhejiang and Hangzhou， the HAGOC has been working assiduously for a “smart Asian Games”. Meanwhile， it is hoped that the event will provide new opportunities for high-tech industries to further develop digital economy.